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Optimize, Grow or
Catapult
Internal use only
Last update - February 2019
Lean Startup Conference
Making innovation a
predictable driver of
growth
Rainmaking at a glance
Offices Accelerators
720+
Ventures
88+
Fortune
500
partners
1. Understand the fundamental differences
between practicing innovation on each of the
3 horizons
2. Introduce methods to prioritize your
innovation efforts
3. But it into practice!
Today’s Objectives
3 Horizons
Innovation is about longer term
renewal, navigating disurption,
identifying possible directions of
growth before they becomes obvious
and creating structures to be able to
do that in parallel with business as
usual.
Innovation is a war that is fought on
three frontiers.
Large companies need to stop
thinking and acting as if they are
single monolithic organisations with
one business model.
3 Horizons
CONSTRAINTS
OPTIMIZE
POTENTIALTODISRUPT
TIMING
GROW CATAPULT
What’s the TARGET?
3 Horizons
CONSTRAINTS
%
MARGIN
GAINS
POTENTIALRETRUNONINVESTMENT
TIMING
NEW
PRODUCTS/
MARKETS
NEW BUSINESS
What’s the RISK?
3 Horizons
CONSTRAINTS
KNOWN
DEGREEOFUNCERTAINTY
TIMING
CLEAR
MARKET
SIGNALS
FUZZY
MARKET
SIGNALS
When will you see ROI?
3 Horizons
CONSTRAINTS
1-18
MONTHS
DEGREEOFUNCERTAINTY
TIMING
18-36
MONTHS
36+ MONTHS
3 Horizons
CONSTRAINTS
DEGREEOFUNCERTAINTY
TIMETO ROI
SMART
INDUSTRY
DATA
MANAGEMENT
NET ZERO
CITIES
GREEN
MOBILITY
SMART
HOMES
NEW ENERGY
SOURCES
PREDICTIVE
MAINTENANCE
RENEWABLE
ENERGY
Core
Innovation
Elements
4 Core Elements
Strategy GovernanceCulture Skills &
Capabilities
Strategy
Strategy
Strategy
Strategy
Culture
Culture
Culture
Culture
Skills & Capability Building
Skills & Capability Building
Skills & Capability Building
Skills & Capability Building
Skills & Capability Building
Skills & Capability Building
Skills & Capability Building
Skills & Capability Building
What Does
Good Look
Like?
Optimize
(H1)
Grow
(H2)
Catapult
(H3)
Strategy
Where will you invest?
What is the target ROI?
When do you need ROI?
What is the risk appetite?
Skills & Capability
Which skills are core?
What experience is required?
How are skills/capability built?
Culture
How is it incentivized?
How is it communicated?
How is the team structured?
Governance
How is it funded?
How much funding is available?
How are KPIs set?
How is it assessed?
Who makes decisions?
Vehicle
Which vehicles can deliver the results needed, in the timeframe
needed?
Today’s
Reality
Let’s Play Innovation Bingo!
Where Do
We Start?
Where do we start? Strategic Focus
3 Horizons
CONSTRAINTS
OPTIMIZE
POTENTIALTODISRUPT
TIMING
GROW CATAPULT
Strategic FocusWhere do we start?
1. Low
Hanging
Fruit
3 Horizons
CONSTRAINTS
%
MARGIN
GAINS
POTENTIALRETRUNONINVESTMENT
TIMING
NEW
PRODUCTS/
MARKETS
NEW BUSINESS
Strategic FocusWhere do we start?
1. Low
Hanging
Fruit
2. Budget
and Remit
3 Horizons
CONSTRAINTS
%
MARGIN
GAINS
POTENTIALRETRUNONINVESTMENT
TIMING
NEW
PRODUCTS/
MARKETS
NEW BUSINESS
Strategic FocusWhere do we start?
1. Low
Hanging
Fruit
2. Budget
and Remit
3.
Core
Capability
Building
3 Horizons
CONSTRAINTS
EXISTS
TODAY
POTENTIALRETRUNONINVESTMENT
TIMING
TIMETO
TEACH
PARTNERTO BUILD
How can you get started?
If you’d like some help…
What
we do
Corporate/
startup
engagement
Internal
innovation
Venture
Development
3 Horizons
CONSTRAINTS
PILOT /
INTERNAL
POTENTIALRETRUNONINVESTMENT
TIMING
PILOT /
INTERNAL
VENTURE
DEVELOPMENT
Any questions?
Hattie Willis
hw@rainmaking.io, + 44 7805031667
SHANGHAI
Guoquan North Road
LONDON
70 Wilson Street
SINGAPORE
22 Cross Street
NEW YORK
140 West Street
MIAMI
1951 NW 7th Ave.
COPENHAGEN
Danneskiold-Samsøes Allé 41
MEXICO CITY
Chihuahua Street 230
KUALA LUMPUR
Q Sentral, Unit 39-02
DUBAI
Technohub 1&2
BERLIN
Potsdamer Straße 182

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