hi

1. Client Project Pro-Forma
Leah Ellis

2. Mind Maps/Brainstorms
I have separated these over the next
few slides to make it easier to read.

3. Mind Maps/Brainstorms

4. Mind Maps/Brainstorms

5. Mind Maps/Brainstorms

6. Idea Evaluation
Which of your ideas do you want to develop further? Explain why you think that is
the right idea to take forward.
I would like to develop the website ideas mainly as I feel it would be more important
to the charity that I have decided to work with, as they have claimed that they really
wish to have a website to be able to use instead of anything else as the others
(leaflets and posters) that they have already still work well for them at this time.
I do feel as though, at my skill level, it would be quite hard to install the ordering
section of this idea, as I do not feel it would be easy to learn in the time that I have,
and also may not be the easiest thing for the staff there to learn, as they mostly use
paper records for everything for easy and compatible working. Although, I feel that I
may be able to do the rest of the things that I have listed, and will be trying to
achieve that.

7. Developed Idea 1
I am planning create this website with a Twitter feed, as that is a social media that they do
keep updated regularly, and also a link to their Facebook as many people use that to
contact them and get their information. I also hope to be adding a few different blog
sections almost to be able to keep the customers up to date on events and possible things
happening in York in general and possibly with the company specifically in order to help
them keep it easy to access and read.
I would like to add a stock section to their website in order to help the customers know
what is possibly available to hire and so, as well as being able to ask the staff for
recommendations for each individual, they would also be able to have a look into it for
themselves and find what it is that they would maybe need.
Along with this section, I feel it may be useful to add a couple little video tutorials into the
different areas for some of the most common questions, which I have personally found to
be rather difficult to explain simply with words.
I have contacted my client again and see that they would like more external links to things
related to their charity and sponsors, and some donation links/links to what others can use
to donate throughout their normal activities for free (easyfundraising).

8. Mood BoardA twitter feed on the page.
These 3 colours are
picked directly from
their logo.
An example of
embedding a video.
Their current
leaflet with
examples of
their current
colour
scheme.
This is the colour scheme that I feel is closest
to their existing one – mainly for the text. I
feel that this is all quite bold though, and so I
would possibly like to still use a couple of
the more muted shades for backgrounds.

9. Mood Board
I have looked at a few options for fonts
that I could use for headers in the
website, trying to look for ones that
are bold and easy to read so that it will
help the readers to understand them.
I am thinking that I may just stay with
the basic pre-installed fonts that are
available in the website builder that I
use, which in this case may be Poppins
Semi Bold, as I find it clear and easy to
read.
Also I know that this is free to use in
this project, as some fonts from
DaFont, you need to pay to use and my
client wants this as cheap as possible.

10. Developed Idea 2
I have struggled to come up with any other way to design this website for my client, as
I feel that I have decided on a way to make it quite simple and yet still have almost just
as much information available for the customers.
My way to do this would be to have it more like their current website of purely more
information with less external links/images and more text. I do however, feel that it
would work very well for me to have more images of their stock and more helpful than
their current website, as it is not currently very user friendly with their text being
overlaid on their images with the colours blending into the text.

11. Developed Idea 2
Current website layout, with
the text over the image making
it harder to read.
Lorem ipsum dolor sit amet,
consectetur adipiscing elit. Proin finibus
malesuada orci, cursus congue nulla
faucibus sed. Phasellus gravida non
sapien vel luctus. In rhoncus lacus eu
nunc faucibus, quis faucibus arcu
tincidunt. Cras sed nisi quis nisi
imperdiet lobortis in eget urna.
Curabitur placerat eleifend ultricies.
Pellentesque eu neque laoreet,
vestibulum quam ut, lacinia mi. Nunc
quis nulla dolor. Nunc tempus
fermentum dolor in consequat.
I would create
something more like
this so that it would be
easier to read and much
clearer as to what was
happening.

12. Fonts
I am looking at fonts that would be suitable,
although I am needing to see which is free to use
without payment as I know that my client wishes
for this to be as cheaply done as possible. This is
more difficult as most of the ones I feel are
appropriate are only for personal use.
Here is one that is 100% free and
one that was already on the
website builder so that I know
they are completely free and able
to be used in this project.

13. Assessment of final ideas
I feel that my ideas are appropriate and suitable for my audience, as it will be
simple, and user friendly as many of the users of my client are slightly less
experienced with digital technology.
I also feel that this will be fulfilling my brief as my client has asked me to
produce a website for them that will be usable and an improvement on their
current one that they use. With the most recent feedback that I have gotten
from them about some of my ideas, I feel this will be what they want as they
have said they like my current ideas and it is what they have been wanting.
I feel this will be practical for my timescale as it will be mainly just a few
pages on a website, that will be slight explanations and I will have to have a
day or so on location of their work and so that I can get the images required.
To me, this sounds like a very manageable task. And a few things that I am
hoping to implement, will be able to be kept updated over time and so I am
mainly just making a starting point for the company to expand upon as they
feel necessary.

14. Production Schedule
I know my client company is open Monday to Saturday, and my main contact
will be there, mostly, on the first 3 days of the week, so if I wish to visit it
will mainly have to be on those days. She will also be available to contact
on all other days of the week also, with little limits on timing, as I happen
to work closely with her on many things.
My deadlines and feedback should be at least at the end of each week I think.
I will send the work done so far to my client and, with my knowledge of
them, will be able to get feedback within 3 days of sending, so that will
allow me plenty of time to analyse any changes and make them in my first
lesson back after the weekend.

15. Resources
I feel, the main resource I should need will be the computer.
I will also need to use a video camera though, for creating my video
tutorials, and possibly a voice recorder for the voice over's.
I will also require a photo camera for the stock images and such that I
wish to include.
This could be replaced with a phone camera though if need be, as I have
personally got a phone with a camera quality quite high, and similar to
that of a photo camera.
I will also need a website creating programme/site to be able to create
this whole idea as I would like to make it for my client.