This portfolio showcases some of my best work, starting with my present career ventures to my education and experiences gained through the Art Institute of Phoenix.

2. “I figure there’s some things you can’t say in words. Some
things you feel inside that there ain’t no words for. Then you
gotta do it some other way.” - Tommy, The Brick and the Rose, pg. 30
Costume Designs for Brick and the Rose
Experience
The following are projects done during my employment with Sir Alistair Rai, Forever 21, and
Castle Megastore, Inc.. These projects best display my skills and voice as a designer and
project manager as well as highlighting my experiences in marketing and visual positions.

3. Digital Marketing Coordinator - VWX Branding
Daily responsibilities included curating content, creating Editorial calendars, developing brand awareness
through digital marketing strategies, and creating presentations/researching new trends in social media.
Leanani Marketing Strategy

4. Molina Hearts Health Blog
Digital Marketing Specialist - Molina Healthcare
Implemented tactics and programs to enhance Molina’s image through digital channels with a focus on public-
facing digital initiatives including Molina websites, email marketing, search engine marketing and social
media.

5. Molina Social Posts
Web Content Specialist - Castle Megastore
As Web Content Specialist I control the content that is uploaded on our website. In addition, I contribute to all
marketing campaigns and meetings as well as designing e-cards for our social media sites that represent the
Castle brand lifestyle. All the e-cards I have created have received over 50 shares on Facebook.

6. Web Re-Design
Before
After
Castle Newsletter

7. Various boards including “Couples
Toys” to create an easier shopping
experience and guide for
customers new to or overwhelmed
by adult toys.
Not your average Health Board,
Castle’s “Health & Wellness” board
focuses on sexual health. Includes
our own health tips utilizing some of
our products.
Various boards including “Most Loved
Toys” (rated by most sold) to create a
shopping guide for
customers new to or overwhelmed
by adult toys.
Social Media - Castle Pinterest Page
Various boards including “Date
Night” to encourage customer
engagement and build Castle’s
“Essentials for lovers” lifestyle.
Place board so Pinners may find
out more about our store locations
and where we are located.
“Events” board so Castle Royals
may stay up to date on all of our
celebrity meet & greets and
community sponsored events.

8. Campaign Recap PPT Facebook Banners

9. Blog Banners Horoscopes E-Cards

10. Facebook E-Cards E-Mail Templates

11. Accessory Manager - Forever 21
As the accessory Manager for Forever 21 one of my main duties was create the visual displays of the acces-
sory area to best display new products, lifestyles, and promotional items.
Visual Merchandising

12. Visual Merchandising Visual Merchandising

13. Marketing Assistant - Sir Alistair Rai
While employed as Sir Alistair Rai’s Marketing Assistant I was asked to design box covers for our scarf
packaging as well as emailers to send to our buyers that highlighted the new 2012 Spring collection and
emphasized our brand identity.
Box Designs

14. Emailers
Freelance design
The following are comissioned graphic design assingments.

15. Shoes on the Side
Logo designs for an online shoe retailer. The client wanted three different logos to fit with different seasons.
Pre-Designs

16. Final Designs
Catalog Development
For my catalog design I chose to focus it around my jewelry line, Cameo.
Because the pictures were so detailed and intricate I chose to make the layout of the
catalog very clean and simple yet elegant so the pictures and the jewelry were the main focus.
All photos were taken by me and the jewelry was all created by me.

17. Catalog Pages
website

18. Product Development
For this project we were asked to create an eco-friendly product. My partner and I came up with a company
that delivers eco-friendly cleaning products and bath products starter home kits. It is not easy to go green
even if you want to; our created company, Under the Sink Behind the Mirror, made it easy to go green by
providing you with all the essential basics for house and bath. All of our delivery methods and packaging
were eco-friendly as well.
Product Plan

19. Presentation Board
Website
Fashion Concepting
For this class we learned how to create fashion croquis and fashion illustrations using Adobe Photoshop and
Adobe Illustrator.We were to create a fashion line and use our croquis to illustrate the clothing in a fitting
background that would explain the theme of the line. My line represented edgy yet classic street wear.

20. Psychology of Dress
For this class we were asked to write a miniature thesis for our final project. Ever since I was little I have
held an interest in the relationship between the film industry and the fashion industry and knew I would
research this topic for my thesis. At the start of writing my thesis, my hypothesis was that movies influence
the fashion industry; however, at the end of my research it was concluded that film and fashion influence
each other in a circle effect. Although, the highlight of my research were fashion magazine spreads found
through weeks of media scans that show obvious influence of blockbuster films.

21. Mini Thesis
Entrepreneurship
For this class we were asked to create a complete business plan. My business plan was created for my jewelry
line, Cameo.

22. Product Plan
Cost and Line
This is an in-depth PowerPoint presentation about Technical Designers.

23. Technical Designer Powerpoint
Business Communications
For this class I created a marketing plan for Mrs. Potts Tea Party, a family owned
party place that has been suffering from the economy. After beginning to implement my
marketing strategies, Mrs. Potts Tea Party has already seen improvement in their traffic flow.

24. Mrs. Potts Marketing Plan Mrs. Potts Powerpoint

25. Accessories
This is a marketing plan and products for Cameo Jewelry. All the jewelry
was created by me. All the photos were taken by me.
Cameo marketing plan

26. Products
In-House Promotions
I was a memeber of the merchandising team. We were in charge of obtaining all the clothing
and accessories for the fashion show as well as coordinating the outfits and the order of the
show.

27. Invitation Mailer
Proposal PowerPoint
Styling

28. Visual Techniques and Design II
My design was the winnning design to be one of four window displays for the semester. The concept was
meant for an accessory boutique. Because of the bad economy, women are buying more accessories to
update an outfit as opposed to buying new clothes. This research helped create my theme of “The
Great Impression.” The window display is of a soup kitchen during the Great Depression with the
jewelry representing the soup. My group received honorable mentions for this window because we were
the first group to create a powerful and effective window display without spending money.
Window Marker
Rendering
Window Maquette

29. Window