Vine was introduced in June 2012 as a new way to tell video stories. The six-second videos quickly resonated with a new, younger and mobile-first generation. Since then, Vine has grown to 40 Million users, watching Vines loop more than 1.5 Billion times daily ranging from music and comedy to sports, stop motion art and anything else you could imagine in between. The growth of social influencers, and their youthful audience has also helped fuel Vine’s continued development. In Mary Meeker’s recent Internet Trends report, 30% of Youth aged 12-24 reported using Vine. The quick sharing and bite-sized videos are still hilarious, and the top Viners who kicked off the platform with such life are being replaced by a new wave of Viners vying to be the next star. With that in mind, Delmondo has collaborated with Leadtail to take a close look at Vine Influencers who are leveraging this amazing platform to create brilliant content. What can you learn from the social insights we’ve discovered? Read on and find out...

1. In collaboration with:A Social Insights Report from:
Do it for the
Top Vine Stars and their
interactions on Twitter

2. Vine was introduced in June 2012 as a new way to
tell video stories. The six-second videos quickly
resonated with a new, younger and mobile-first
generation.
Since then, Vine has grown to 40 Million users,
watching Vines loop more than 1.5 Billion times
daily ranging from music and comedy to sports,
stop motion art and anything else you could
imagine in between.
The growth of social influencers, and their youthful
audience has also helped fuel Vine’s continued
development. In Mary Meeker’s recent Internet
Trends report, 30% of Youth aged 12-24 reported
using Vine.
The quick sharing and bite-sized videos are still
hilarious, and the top Viners who kicked off the
platform with such life are being replaced by a new
wave of Viners vying to be the next star.
With that in mind, Delmondo has collaborated with
Leadtail to take a close look at Vine Influencers
who are leveraging this amazing platform to create
brilliant content.
What can you learn from the social insights we’ve
discovered?
Read on and find out…
A Six-Second Revolution.
[2] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo
Nick Cicero
CEO and Founder, Delmondo
@nickcicero
Carter Hostelley
CEO, Leadtail
@carterhostelley

3. 94
Data Set At a Glance
[3] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo
Delmondo and
Leadtail identified
We then analyzed
creators on Vine
83,586
26
public tweets published
by creators Jan. 1st - Apr. 27th 2015
Of the 94 top Vine creators…
have posted a tweet using #ad in 2015
75
13,000
different hashtags used
Links shared by these
creators during this time
More than
More than

4. 0%
23%
45%
68%
90%
Vine
YouTube
Instagram
Tw
itter
Apple
iTunes
Facebook
Periscope
Soundcloud
Shots
YouN
ow
Buzzfeed
Sm
arturl.it
G
oFundM
e
M
TV
VEVO
10%10%
14%15%
17%17%
21%
24%
28%29%
48%
64%
76%
89%90%
Which Sites/Platforms are Vine Influencers Sharing Content From?
% of Top Vine creators that shared links from this domain to Twitter
during the study period. Source: Leadtail
[4] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo

5. Top Creators Reinforce Each Other’s Status
KingBach
christiand
N
ashgrier
LoganPaul
JackJackJohnson
curtislepore
m
arcusjohns
jackgilinsky
TheM
attEspinosa
cam
erondallas
Shaw
nM
endes
john
allicatttx
0% 10% 20% 30% 40%
18%
18%
21%
22%
22%
22%
23%
23%
23%
23%
29%
29%
39%
% Mentioned by other Top Viners
Viners Support Their Own
% of Top Vine creators who mentioned the listed user on Twitter
during the study period. Source: Leadtail
[5] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo

6. 1. @KingBach
2. @Nashgrier
3. @christiand
4. @curtislepore
5. @JackJackJohnson
6. @LoganPaul
7. @TheMattEspinosa
8. @camerondallas
9. @jackgilinsky
10. @marcusjohns
11. @allicatttx
12. @john
13. @ShawnMendes
14. @AndreaRussett
15. @TheGabbieShow
16. @HayesGrier
17. @lelepons
18. @AlxJames10
19. @AmandaCerny
20. @BrandonRayBowen
21. @carterreynolds
22. @ericvdunn
23. @JCyrusMusic
24. @Klarity_
25. @MrLegenDarius
26. @PageKennedy
27. @rudymancuso
28. @_LandonMoss
29. @bryanteslava
30. @Cody
31. @MelvinGregg
32. @taylorcaniff
33. @Alphacat
34. @BJCalvillo
35. @ImJakePaul
36. @RyDoon
37. @tyleroakley
38.@chrismelberger
39.@IGGYAZALEA
40.@ImNotScottySire
41.@jeromejarre
42.@robbyjayala
43.@WellieBoyce
44.@_omargHonim
45.@AaronCarpenter
46.@annaclendening
47.@anwar_wj
48.@DeStorm
49.@directorwuzgood
50.@garyrojas
Top 50 Vine Stars Most Mentioned by Other Top Vine Stars on Twitter
[6] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo
Twitter Accounts mentioned by the most number of
Unique Top Vine creators during the study period.
Source: Leadtail

7. Twitter Accounts Most Mentioned by Top Vine Stars
[7] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo
Twitter Accounts mentioned by the most number of
Unique Top Vine creators during the study period.
Source: Leadtail
1. @YouTube
2. @vine
3. @PlaylistLive
4. @shots
5. @CocaCola
6. @MTV
7. @Budweiser
8. @periscopeco
9. @Snapchat
10. @twitter
11. @YouNow
12.@BuzzFeed
13.@McDonalds
14.@ComedyCentral
15.@HP
1.@justinbieber
2.@ArianaGrande
3.@Drake
4.@JCyrusMusic
5.@Alphacat
6.@IGGYAZALEA
7.@edsheeran
8.@kanyewest
9.@katyperry
10.@onedirection
Brands Musicians

8. 1. #TBT
2. #ad
3. #Periscope
4. #sp
5. #GRAMMYs
6. #wcw
7. #blessed
8. #PlaylistLIVE
9. #mcm
10.#SuperBowl
11.#Vine
12.#BieberRoast
13.#remake
14.#Oscars
15.#thedress
16.#BestBuds
17.#MakeItHappy
18.#relatable
19.#goals
20.#np
21.#throwback
22.#KCA
23.#youtube
24.#Snapchat
25.#wce
26.#BendTheRules
27.#VineStar
28.#SheBadToNumberOne
29.#CantWait
30.#BellLetsTalk
31.#LA
32.#SXSW
33.#tb
34.#SoundCloud
35.#rt
36.#Coachella2015
37.#VoteFifthHarmony
38.#Unfriended
39.#coachella
40.#love
41.#vinecomedian
42.#JeSuisCharlie
43.#RelationshipGoals
44.#valentinesday
45.#NYC
46.#RoastOfCarterReynolds
47.#Digitour2015
48.#NashsNewVideo
49.#LeftSwipeDat
50.#Respect
Top 50 Hashtags Most Mentioned by Top Vine Stars on Twitter
[8] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo
Hashtags mentioned by the most number of Unique
Top Vine creators during the study period. Source:
Leadtail

9. 1. #TBT
2. #ad
3. #Periscope
4. #sp
5. #GRAMMYs
6. #wcw
7. #blessed
8. #PlaylistLIVE
9. #mcm
10.#SuperBowl
11.#Vine
12.#BieberRoast
13.#remake
14.#Oscars
15.#thedress
16.#BestBuds
17.#MakeItHappy
18.#relatable
19.#goals
20.#np
21.#throwback
22.#KCA
23.#youtube
24.#Snapchat
25.#wce
26.#BendTheRules
27.#VineStar
28.#SheBadToNumberOne
29.#CantWait
30.#BellLetsTalk
31.#LA
32.#SXSW
33.#tb
34.#SoundCloud
35.#rt
36.#Coachella2015
37.#VoteFifthHarmony
38.#Unfriended
39.#coachella
40.#love
41.#vinecomedian
42.#JeSuisCharlie
43.#RelationshipGoals
44.#valentinesday
45.#NYC
46.#RoastOfCarterReynolds
47.#Digitour2015
48.#NashsNewVideo
49.#LeftSwipeDat
50.#Respect
Disclosure Brand Campaign HashtagsHashtags mentioned by the most number of Unique
Top Vine creators during the study period. Source:
Leadtail
Top 50 Hashtags Most Mentioned by Top Vine Stars on Twitter
[9] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo

10. The Best Viners Diversify Audience
11.6 Million
Vine Followers
4.53 Million
Twitter
Followers
7.4 Million
Vine Followers
4.66 Million
Twitter
Followers
5.5 Million
Vine
Followers
2.14 Million
Twitter Followers
7.5 Million
Instagram
Followers
6.2 Million
Instagram
Followers
410k
Instagram
Followers
Jack and Jack
Cameron Dallas
Nash Grier
[10] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo

11. Three Tips for Tapping Into the Power Vine Stars
1. Use multiple
influencers to tell your
stories to multiple
audiences
There has been a rise of
collaboration between top Viners
for great content.
With multiple supporting actors,
each Viner takes turns starring
in each other’s videos to tell
stories which they then Revine
across multiple audiences.
Instead of working with just one
influencer, try working with
multiple to create a network
effect and dominate the feeds of
likeminded Vine accounts during
your campaign.
2. Use Vine Stars to
create better branded
content for Twitter Ads
Most Vine users also have a
Twitter account, making tapping
into this network of creators for
Twitter Ads a perfect way to pair
interesting content and targeted
audiences.
Every brand out there is looking
for new and interesting ways to
target users on Twitter. Why not
tap into an influencer’s network
of fans and collaborators to
create content for your next
Twitter ad instead of repurposing
the same TV spot?
3. Take them off Vine
People consume different
messages in different ways.
Instead of trying to tap into their
primary audience on Vine again
and again (often competing with
other brands), look to an
influencer’s other platforms to
build campaigns around.
Many have created a persona
far beyond just Vine, and using
channels like YouTube,
Instagram, Facebook Video,
Twitter, Snapchat and now even
on streaming platforms like
Periscope and Meerkat.
[11] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo

12. Conclusion
With the recent announcement of autoplay video on Twitter, including Vines, it’s clear there are only
going to be new ways to innovate and tell stories around six-second snippets.
It’s truly a unique channel for your brand to create content that gets your message in front of new
audiences told in new interesting ways.
There has never been a better time to be a creator today, and marketers can use the talents of
these social influencers to tap into the highly engaged audiences they can bring to branded
content.
We created this report to provide you with social media insights to help you make more informed
decisions about to reach, engage, and influence Viners to want to reach out and start working with
you.
And since the topics, content sources and influencers are constantly changing so, too are the
social media insights.
Sign up to receive new social insights reports, studies and blog posts at leadtail.com and
delmondo.co
[12] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo

13. About Delmondo
Delmondo, LLC is a marketplace of highly influential, engaged, and motivated
creators ready to develop immersive custom content at scale for targeted audiences.
Creators register for the platform, which allows them to be found and discovered by
brands. Brands and creators can negotiate simple, fair and transparent agreements
for content production that forms our easy contract formation, and track consumption
of influencer branded content, performance of campaigns, and mine rich audience
data about creators and their fans.
Our clients include Priceline, 20th Century Fox, JBL, and more.
Interested in learning more about Delmondo’s Influencer Marketing Services?
Visit http://www.delmondo.co or email nick@delmondo.co
@delmondoNY
@delmondonY
[13] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo

14. About Leadtail
Leadtail came about from our desire to help marketing executives tap into the power of
social media to get closer to target buyers and radically improve their marketing strategies.
We work with innovative companies to create social media strategies and leverage social
insights research. Our team has developed and implemented programs for leading
business brands and venture backed startups including: WageWorks, Trend Micro,
Adaptive Insights, Robert Half, Hoover’s, and NetBase.
We also publish social insights reports about different decision maker groups such as
digital marketers, HR executives, sales leaders and CFOs. These reports have been
referenced in major publications including: The Wall St. Journal, Business Insider, Forbes,
Huffington Post, Adweek, and MarketingProfs.
Interested in collaborating on a future social insights report? Email us:
hello@leadtail.com
@Leadtail
LinkedIn.com/company/Leadtail
[14] Social Insights on Social Influencers - Vine | Summer 2015 | Leadtail and Delmondo

15. In collaboration with:A Social Insights Report from:
Do it for the
Top Vine Stars and their
interactions on Twitter