Would you like to know which mobile advertising efforts it required to make Candy Crush Saga one of the most popular game applications in the world? Then take a look on our presentation.

1. Case study: candy crush saga
Increase your brand value with performance based mobile advertising
© 2014 Leadmill All Rights Reserved

2. © 2014 Leadmill All Rights Reserved
Candy crush saga
Performance based mobile advertising
THE OBJECTIVE
The main emphasis of King.com was to acquire as many
new quality users as possible throughout Europe and US
for their Candy Crush Saga app.
For this purpose, we were, together with the client
confident that running a mobile advertising campaign with
display banners & interstitials would be the best option.
By working with us and making use of our unique traffic
sources, the company could get access to millions of
mobile users, multiple mobile targeting opportunities and
interactive campaign formats at low CPI costs.
About the caseKing.com is the leading
interactive entertainment
company for the mobile world.
King.com is designing successful
games such as Candy Crush
Saga, Farm Heroes Saga and
Bubble Witch Saga.
For this challenge Leadmill was
commissioned by our valued
partner Glispa.

3. © 2014 Leadmill All Rights Reserved
Candy crush saga
Performance based mobile advertising
THE Solution
Working closely with our partner agencies and thanks
to our advanced real-time tracking platform we were
able run the Candy Crush Saga campaign on pure
performance basis (CPI = Cost Per Install).
“We were focused on giving the
audience an engaging impression
of candy crush saga”
For that purpose we chose In-App Display banners to generate quality app installs, brand
awareness and not least a rich brand experience.
By doing so, we ensured meeting the main objective of King.com - namely acquiring as many
new quality users as possible at the lowest cost. The campaigns results outran our expectations.

4. Through our handpicked international traffic sources and in-
depth optimization, Leadmill delivered thousands of quality app
installs on a daily basis, across multiple countries in EU and US.
The campaign ran in +4 months and the results were impressive.
© 2014 Leadmill All Rights Reserved
Candy crush saga
Performance based mobile advertising
The results
• More than 30.000 App Installs in US
• More than 15.000 App Installs in Europe
• Candy Crush Saga became the most popular
game on Facebook
• Candy Crush Saga was the most downloaded
iOS app in 2013
App Installs
15.000
App Installs
30.000
Europe US

5. © 2014 Leadmill All Rights Reserved
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