Facebook buys WhatsApp for $19million, and this deal gives numerous opportunities to the marketers. See how and what!

1. 4 Potential Opportunities for Marketers
Facebook WhatsApp
Deal

2. Why Whatsapp? Read the original article Here!
>450 monthly active users, ~70% active on a given day growing by >1M
registered users per day
WhatsApp messaging volume approaching entire global SMS telecom volume
(19B sent & 34B received per day)
>600M photos uploaded per day
>200 voice messages sent per day
>100M video messages sent per day
>100% year over year growth for all of the above

3. Facebook WhatsApp deal makes more sense
*Inspite of the deal, WhatsApp will run independently.

4. So, what does the
Facebook
WhatsApp
deal mean
for marketers?

5. Implications that may take place when Facebook decides to integrate
the two.
• Through WhatsApp, brands can
embrace marketing on mobile.
• If Facebook lets marketers integrate
business pages on WhatsApp, brand
page visitors can then be directed to
other apps/pages.
• If Facebook allows ‘Poke’ on
WhatsApp, marketers get an
opportunity to share offers, promos,
and branded content for limited time
period.

6. • If WhatsApp gets commercialized,
brands can leverage their
products/services with targeted
location-based ads.
• WhatsApp Voice Communication –
Brands can get celebrities/endorses
to market their product with voice
messages.
• E-commerce brands can sell directly
to customers via WhatsApp.

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