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Search Engine Optimization - Search marketing services for agencies

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Ecordia
Ecordia

SEO for ad agencies presented by Sean Jackson, CEO of Ecordia-formerly Lead Maverick, at the 4A's 3.0 Digital Western Conference in San Francisco, CA on October 16, 2008.

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Search marketing services for agencies Presented by Sean Jackson – CEO of Ecordia
Who is this guy? Sean Jackson CEO of Ecordia • #1 search marketing technology company in Texas • 40 certified agency partners • SEMPO Circle Member • Better Business Bureau Member • VP of DFW Search Engine Marketing • Past President of Dallas Ad League • Member Dallas Round Table SEO FOR AGENCIES www.ecordia.com
Information Collection 2008 Search engines have 12 Billion Searches Per Month become the de-facto gateway to all 40% of Online Ad Spending information online. 91% Internet Usage 1.2 Billion in SEO Spending SEO FOR AGENCIES www.ecordia.com
Search & the Sales Funnel Source Eric Picard, August 2008 SEO FOR AGENCIES www.ecordia.com
What Makes SERPs Surge SEO FOR AGENCIES www.ecordia.com
Search Options for Agencies SEO FOR AGENCIES www.ecordia.com
SEO FOR AGENCIES www.ecordia.com
Lead Maverick & the Sales Funnel Source Eric Picard, August 2008 SEO FOR AGENCIES www.ecordia.com
Lead Maverick & the Sales Funnel Stage Write SEO Content… Category Awareness …about the category. Brand Awareness …for an extra SERP in the search mix. Brand Consideration …to create lists of competitors and highlight differences. Brand Preference …about the brand of the company; include reviews. Purchase Intent …about where or how to buy or discounts available. Purchase …on ways to purchase or where to purchase. Customer Retention …promotions for current customers. Customer Advocacy …about user groups, member clubs, how to get involved. SEO FOR AGENCIES www.ecordia.com
Revenue Generation Opportunities Recurring Contractual Terms Agency Control  3 to 12 month terms  Private Pricing  Strategy & Analysis  Exclusive Access  Design  Comprehensive Support  Copywriting  Real-time Reporting SEO FOR AGENCIES www.ecordia.com
SEO FOR AGENCIES www.ecordia.com

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Search Engine Optimization - Search marketing services for agencies

  • 1. Search marketing services for agencies Presented by Sean Jackson – CEO of Ecordia
  • 2. Who is this guy? Sean Jackson CEO of Ecordia • #1 search marketing technology company in Texas • 40 certified agency partners • SEMPO Circle Member • Better Business Bureau Member • VP of DFW Search Engine Marketing • Past President of Dallas Ad League • Member Dallas Round Table SEO FOR AGENCIES www.ecordia.com
  • 3. Information Collection 2008 Search engines have 12 Billion Searches Per Month become the de-facto gateway to all 40% of Online Ad Spending information online. 91% Internet Usage 1.2 Billion in SEO Spending SEO FOR AGENCIES www.ecordia.com
  • 4. Search & the Sales Funnel Source Eric Picard, August 2008 SEO FOR AGENCIES www.ecordia.com
  • 5.
  • 6. What Makes SERPs Surge SEO FOR AGENCIES www.ecordia.com
  • 7. Search Options for Agencies SEO FOR AGENCIES www.ecordia.com
  • 8. SEO FOR AGENCIES www.ecordia.com
  • 9. Lead Maverick & the Sales Funnel Source Eric Picard, August 2008 SEO FOR AGENCIES www.ecordia.com
  • 10. Lead Maverick & the Sales Funnel Stage Write SEO Content… Category Awareness …about the category. Brand Awareness …for an extra SERP in the search mix. Brand Consideration …to create lists of competitors and highlight differences. Brand Preference …about the brand of the company; include reviews. Purchase Intent …about where or how to buy or discounts available. Purchase …on ways to purchase or where to purchase. Customer Retention …promotions for current customers. Customer Advocacy …about user groups, member clubs, how to get involved. SEO FOR AGENCIES www.ecordia.com
  • 11. Revenue Generation Opportunities Recurring Contractual Terms Agency Control  3 to 12 month terms  Private Pricing  Strategy & Analysis  Exclusive Access  Design  Comprehensive Support  Copywriting  Real-time Reporting SEO FOR AGENCIES www.ecordia.com
  • 12. SEO FOR AGENCIES www.ecordia.com

Notas do Editor

  1. Ecordia, formerly Lead Maverick