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Lead Life
- 1. LeadLife Solutions Combining Lead Management Expertise & Marketing Automation Technology to Increase Sales Opportunities Brawn + Brains Marketing Automation Technology Powered by Experts
- 2. What is Lead Management? Email, Adwords, Banners, Webinars, Offline Events Sales Lead Management provides a flow between marketing and sales so that your company can maximize revenue by increasing the number of sales ready leads. Marketing Automation Technology allows marketers to automatically track, score, prioritize and nurture leads. Lead Nurturing is staying top of mind with relevant email content. Once prospects are ready to buy, your company’s expertise will be top of mind. Inquires/Suspects Conversions Sales Ready Lea ds Qualified Opportunities Closed Sales Sales Nurture Nurture Marketing
- 4. Spreadsheets / CRM Database Generate & Qualify Leads?? Basic Lead Management Process Banner ads Events Website Email Existing Lists
- 8. Interested in learning more? Contact us to Schedule a Demo www.LeadLife.com 1.800.680.6292 Follow/Share: Contact LeadLife
Notas do Editor
- Lead management provides the flow between marketing and sales so that a company can maximize revenue through increasing the number of sales ready leads. This comes from either new business and/or existing customers. One component of a lead management program is the software. This helps automate the tracking, scoring and nurturing of leads. Its something that sits at the top of the funnel before a CRM system – where sales conversions happen. Instead of inquiries and suspects flooding your CRM for sales … a lead management system catches them, assesses them and decides if they are sales ready or not. If not, it will nurture them until they are sales ready. The majority of people/companies visiting your website will not be in the buying mode- they are just researching. However, they will buy from someone over the next 24 months. This is where nurturing comes in. Nurturing is about staying top of mind with relevant content to the prospect so that when they are ready to buy, your company’s name will be top of mind.
- So what’s the big deal with the process – why change? Well as you can see, its very costly not to… and the revenue upside is substantial. 100 raw leads - meclabs cso insights – 20% Marketing profs 80% Jonathan Block of Sirius Decisions – automation and process A 366% increase in sales accepted leads A 416% increase in closed deals $570,000 in more revenue (based on an average selling price of $150,000)
- If you increase the number of qualified leads sent to sales, revenue will increase – that’s the definition of lead management and its been proven by LeadLife customers.