LeadCrunch Sales Deck Feb 2020

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LeadCrunch accelerates revenue while reducing customer acquisition costs. We scale demand gen with artificial intelligence that finds lookalikes to best-fit customers then engage these prospects to generate qualified leads and appointments. Unlike legacy intent data and ABM, our AI targeting finds missed opportunities, reduces waste, and gets more accurate with lead-level feedback.

Marketing

B2B demand generation powered by AI
Smart. Easy. Real.
Olin Hyde, CEO
olin@leadcrunch.ai

2© 2020 LeadCrunch
Demand gen ROI is weak because
of poor data and bad targeting
0.78%
Average conversion rate from B2B demand gen1
1. Source: Salesforce.com

3© 2020 LeadCrunch
Lookalike targeting with AI reveals your true market
ABM or firmographic list
(perceived market)

4© 2020 LeadCrunch
High ROI, ideal fit
Wasted time and money

5© 2020 LeadCrunch
Lookalikes using AI convert
better than legacy targeting
1. Source: Salesforce.com
0.78%
Industry average1
7%

6© 2020 LeadCrunch
How it works: results in four easy steps
Upload your best customers.
LeadCrunch learns from your data.1 2
LeadCrunch targets and engages
your lookalike audience.
3
You get high quality leads that
look like your best customers.4
Automatically share results
with LeadCrunch to improve
results.
Our campaigns learn and get better as you share the results with our platform

7© 2020 LeadCrunch
LeadCrunch campaign options
MQL | HQL | APPOINTMENTS
Enhanced ABM
Use AI to improve your ABM
Lookalike Targeting
Use AI to target accounts that
are like your best customers
ABM
Traditional account-
based demand gen

8© 2020 LeadCrunch
Paid social
Appointments
Marketing
qualified leads
Highly
qualified leads
Full-funnel campaigns:
1. Accountable for outcomes
2. Transparent process
3. Amplifies your prior success
LeadCrunch delivers leads at all stages of the sales funnel

9© 2020 LeadCrunch
I have five bedrock lead gen partners.
LeadCrunch is right there with Google and LinkedIn.”
“
BRYCE ROBERTS, MANAGER, DEMAND GEN, ORACLE BRONTO
LEAD VELOCITY
23%Through the funnel
improvement
OPPORTUNITY CREATION
78%More
eﬀicient
Benefits delivered to Oracle:
MQL RATE
96%Compared to 42% across all
demand gen channels

10© 2020 LeadCrunch
Contact data validity spectrum
60% 70% 80% 90% 100%
LeadCrunch delivers the most accurate lead data in the industry
Leads go through a 17-step validation process using human and technology
verification and are 99.5% accurate on delivery
Most B2B publishers

11
7,000+ competitors Only one AI system delivers
self-optimizing campaigns
Outreach
CDP + analytics
Data

12© 2020 LeadCrunch
Olin Hyde
CEO and Co-founder
323.236.5938
www.leadcrunch.ai
olin@leadcrunch.ai
Smart. Easy. Real.
B2B Demand Generation Powered by AI

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LeadCrunch Sales Deck Feb 2020

1. B2B demand generation powered by AI Smart. Easy. Real. Olin Hyde, CEO olin@leadcrunch.ai

6. 6© 2020 LeadCrunch How it works: results in four easy steps Upload your best customers. LeadCrunch learns from your data.1 2 LeadCrunch targets and engages your lookalike audience. 3 You get high quality leads that look like your best customers.4 Automatically share results with LeadCrunch to improve results. Our campaigns learn and get better as you share the results with our platform

7. 7© 2020 LeadCrunch LeadCrunch campaign options MQL | HQL | APPOINTMENTS Enhanced ABM Use AI to improve your ABM Lookalike Targeting Use AI to target accounts that are like your best customers ABM Traditional account- based demand gen

8. 8© 2020 LeadCrunch Paid social Appointments Marketing qualified leads Highly qualified leads Full-funnel campaigns: 1. Accountable for outcomes 2. Transparent process 3. Amplifies your prior success LeadCrunch delivers leads at all stages of the sales funnel

9. 9© 2020 LeadCrunch I have five bedrock lead gen partners. LeadCrunch is right there with Google and LinkedIn.” “ BRYCE ROBERTS, MANAGER, DEMAND GEN, ORACLE BRONTO LEAD VELOCITY 23%Through the funnel improvement OPPORTUNITY CREATION 78%More eﬀicient Benefits delivered to Oracle: MQL RATE 96%Compared to 42% across all demand gen channels

10. 10© 2020 LeadCrunch Contact data validity spectrum 60% 70% 80% 90% 100% LeadCrunch delivers the most accurate lead data in the industry Leads go through a 17-step validation process using human and technology verification and are 99.5% accurate on delivery Most B2B publishers

11. 11 7,000+ competitors Only one AI system delivers self-optimizing campaigns Outreach CDP + analytics Data

LeadCrunch Sales Deck Feb 2020

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