Indian Super League social media strategy and communication mix
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A social media strategy for the upcoming Indian Super League. Objective is to raise awareness of the tournament and generate conversations on social platforms via various communication mix.
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Indian Super League social media strategy and communication mix
- 2. Objective Raise awareness about Indian Super League 2014 and generate conversation on social media platforms.
- 3. 2014 Indian Super League season 12 October 2014 – 20 December 2014
- 4. Indian Super League teams
- 5. Strategies
- 6. Pre-ISL Blog posts by Soccer players. Generating conversation and discussion on Soccer blog sites on Wordpress, Blogspot etc. Soccer know-how by Soccer experts. “Did you know” facts on Social media sites like Facebook and Twitter. Interesting videos of past Soccer matches. Facts about various ISL teams and team players.
- 7. ISL Tickets Online tickets. Interesting contests for free and/or discounted tickets.
- 8. During ISL Match videos on Youtube. Goal of the day video on Youtube and Social Media sites. Live telecast link promoted on Social Media sites. Contests based on platforms like Snapchat. #ISL trend on twitter. # contest on twitter. Exclusive merchandise distributed through contests. Contests based on live tweets and facebook updates. Contest to meet favorite player or coach.
- 9. Post-ISL Contest winners meeting their favorite player or ISL coach and tweeting and posting on facebook about the meet. Exclusive merchandise distribution to contest winners. Special invitation to post ISL party to top ISL twitters an influencers. Posting live on platforms like Snapchat.
- 10. Social Media Mix Facebook Twitter Youtube Wordpress Snapchat Blogspot
- 11. Measuring Success Klout Score. Facebook insights. YouTube insights. Twitter trends and insights- tweet reach. Blog sites insight. Google trends and Analytics.