Concise Business from Lawrence Auls. http://lawrenceauls.org

1. Concise Business Advice
Lawrence Auls

2. The 4-Hour Workweek
• Life is too short to live on anyone’s terms
except your own.
• That “someday” you are waiting for possibly
might never come.
• Do Focus your energy on the thing that drives
the most results.

3. Rich Dad Poor Dad:
• One should acquire or create income-producing
assets.
• It’s important to focus on cash flow.
• The only true way to escape the daily “rat
race” is to secure a monthly cash flow from
assets that exceed your monthly expenses.

4. The Top 10 Distinction Between
Millionaires and the Middle Class
• Focus on calculated risks.
• Earn profits, not wages.
• Create multiple income streams.

5. The 7 Habits of Highly Effective People:
• Think proactively.
• Start with the end in mind.
• Make first things first.
• Think about the win-win.
• Seek first to understand others , then try to be
understood.
• Synergize.
• Take time of physical and mental renewal.

6. The Other 8 Hours:
• Everyone has the same 24 hours in a day.

7. The $100 Startup:
• Your business doesn’t have to require a great
deal of risk or startup capital.

8. Turning Pro:
• The major difference between an amateur and
a professional is how they establish their
habits.

9. The Go Giver:
• Be helpful, the money will always follow.
• Scale to help to reach as many people as
possible.

10. The Art of Non-Conformity:
• The easy thing and the best thing are usually
not the same thing.
• “Your competence is your security”

11. Crush It:
• Pour your heart and soul into your business.
People will notice.
• (if it sounds like real work, that’s because it is)

12. The 22 Immutable Laws of Marketing:
• Always be first to market. But if you can;t be
first, just claim a new marketing you can be
first in.
• You can’t be everything to everyone, so stop
trying.

13. Purple Cow:
• The best way to get noticed is to be
remarkable. That is, markedly different from
every other options.

14. Attention! This book will make you
money:
• Do what you competition isn’t doing.

15. Influence:
• Use reciprocity: When you give someone something,
they feel compelled to repay you. What can you give?
• Gain small commitments in advance of asking for a
larger commitment.
• Use social proof like testimonials, press mentions, and
trust signals.
• Be likable.
• Be an authority.
• Use scarcity: Sometimes fear of missing out and
playing hard to get can work to your advantage.

16. The Power of Habit:
• Cultivate positive habits.

17. The Millionaire Fastlane:
• The stock market is a poor wealth accelerator.
• The best way to make millions is to solve a
problem that MANY people of businesses
face.

18. The Thank You Economy:
• Customer service isn’t a department within a
company. It IS the company.
• Out-care the competition, online and in-person,
and people will begin to take notice.

19. The Ultimate Question:
• The ultimate customer service questions is:
“How likely would you be to recommend
Company XYZ to a friend of colleague.”
• Happy customers do your marketing for you.

20. The Lean Startup:
• Launch, get feedback, and then make quick
incremental improvements.

21. Rework:
• Less is more. Leonardo da Vinci once said,
“Simplicity is the ultimate sophistication”.

22. Getting Things Done:
• Develop a 1-touch system for income items:
Do it, Delegate it, Defer it, or Drop it.

23. Start With Why:
• Customers don’t buy WHAT you do; they buy
WHY you do it.

24. Good to Great:
• Find the sweet spot at the intersection of:
What light you up, what you’re best at, what
makes you money.

25. The One Minute Entrepreneur:
• You are the CEO if your own life. Act like it.

26. The E-Myth:
• Work ON your business, not IN it.

27. Great By Choice:
• Make progress everyday.