5. Forrester study:
“Any given video in the index stands
about a 50 times better chance of
appearing on the first page of results
than any given text page in the index.”
19. Video best practices
• Don’t let perfection get in the way of
progress!
• Use a good quality camera – doesn’t
have to be expensive.
• Make sure the sound is good.
• Create new videos frequently.
• Post videos on Youtube, then embed in
your site.
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