4. Let’s make this real for you Action? Objectives Develop Evaluate Competitors Mind the Gaps Define your business Customers Who are they? Their Needs? Target £’s ? Forecast ? Pricing
6. 1Marketing Plan/Strategy Your business? Define what you do This may seem obvious but many people overlook the importance of this question It is not enough to say I’m going to open a restaurant What sort of restaurant do you want your business to be?
7. 2Marketing Strategy/Plan Define your market Customer needs? Refine what you do - continuous process Strengths & Weaknesses on competitors Customer feedback
9. 4Marketing-Tactical Plan Don’t let your customers/potential customers get away How are you going to make interest and enquiries into income/sales? Detail what you are going to do
10. 5Marketing Tactical Plan Only now should you decide on how you are going to market your business For example Leaflets Trade Shows Networking Yellow Pages Website Word-of-Mouth E-Newsletter Facebook PR Twitter Blog Cold calling
14. 6Marketing Tactical Plan Your decision on your marketing mix will depend on the product or service you are selling and the target market you are trying to reach
15. 7Marketing Strategy & Tactical Plan Set yourself sales and marketing targets and write them down as part of your marketing plan Use the SMART formula for your goals and objectives
16. 8Marketing Strategy & Tactical Plan Marketing Budget Marketing Timetable – Seasonality build in
18. Marketing Good Luck with your Plan! “Getting your message across!” Laurie Bilby Bailiwick Consulting 07833 114598
19. Starting a Business My Facebook page http://www.facebook.com/home.php?ref=home#/pages/Starting-a-Business/164699357780 I’ve just set up this page to publish useful information for people who are thinking about starting a business or have started a business. Please join if you feel it would be useful to you and your business. Laurie
