Digital Media Communication Strategies

•

10 gostaram•3,020 visualizações

Laurent Bridenne

A quick look into multimedia strategies, media communications and rich-media systems.

Negócios Notícias e política

Online Multimedia
Strategy
(for Business)

Laurent Bridenne

Online Multimedia

• YouTube -vs- Managed Multimedia Platform?
✓ Grab users from large social video sites (YouTube, Blip.tv, etc.) to drive business
into your managed web properties

✓ Maintain control over user experience, quality, editorial, ads and pre-rolls with
Managed Multimedia Platform

✓ Record once, re-purpose in various communication programs
(sales, marketing, training, etc.) and presentation systems (web-based,
projection, digital-signage, etc.)

✓ Enable more than just ‘video’ (screencasts, podcasts, interactive tours, etc.)

“Tell me, and I will forget
Show me, and I may not remember
Involve me, and I will understand”
Benjamin Franklin

- Takeaways -

• Involve users to experience a product
versus lecturing them about it
(interactive tour versus linear video)

• Enable two-way communications for
stronger relationship (chats, forums)
• Learn about your audience
(Lead scoring, registration, preferences)

Media Communications
- Extending the reach -

• Social Media (twitter, twitpic, facebook)
• Social Video (YouTube, Blip.tv,Vimeo, etc.)
• Cross-Pollinate content on trusted 3rd
party sites and industry maven blogs
• Make your media assets “SEO friendly”

Media Communications
- Practical Usage -
• Live Webcasting with Chat
• Virtual Events
• Interactive Tours
• Podcasts (iTunes, MRSS, etc.)
• Digital Signage

Online Multimedia Platform
- Beneﬁts -
• Centralized library of assets
• Centralized Player Management
• Dynamic Publishing
• Consistent User Experience
• Personalized Experiences

Online Multimedia Platform
- Technical Strategy -

• Leverage Best-of-Breed Solutions
(Commenting, Sub-titling, Syndication, etc.)

• Enable Digital Media Workﬂows from
Capture to Distribution
(Increase Flexibility, Decrease Turn-around Time)

• Media Development Templates
(Lower Internal/External Production Costs)

Online Multimedia Platform
- Integration Points -

• Analytics System / Lead Scoring

• Online Store

• LDAP

• Web Publishing System

• Content Management System

• Search

Online Multimedia Platform
- Delivery -
• Localize content
• Localize players
• Adaptive Streaming
• Support Mobile Devices
• Set-top Box

Online Multimedia Platform
- Analytics -
• Audience Measurement
✓ User Information, Engagement & Preferences

• Business Measurement
✓ Market Pipeline, Lead scoring, Purchases made

• Viral Measurement
✓ Embeds, Referrals, Sharing, Commenting, etc.

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Digital Media Communication Strategies

1. Online Multimedia Strategy (for Business) Laurent Bridenne

2. Online Multimedia - Beneﬁts - • Increase Business Agility • Increase Customer Engagement & Preference • Decrease Travel & Event Costs • Increase Brand Awareness

3. Online Multimedia • YouTube -vs- Managed Multimedia Platform? ✓ Grab users from large social video sites (YouTube, Blip.tv, etc.) to drive business into your managed web properties ✓ Maintain control over user experience, quality, editorial, ads and pre-rolls with Managed Multimedia Platform ✓ Record once, re-purpose in various communication programs (sales, marketing, training, etc.) and presentation systems (web-based, projection, digital-signage, etc.) ✓ Enable more than just ‘video’ (screencasts, podcasts, interactive tours, etc.)

4. Media Communications

5. “Tell me, and I will forget Show me, and I may not remember Involve me, and I will understand” Benjamin Franklin

7. - Takeaways - • Involve users to experience a product versus lecturing them about it (interactive tour versus linear video) • Enable two-way communications for stronger relationship (chats, forums) • Learn about your audience (Lead scoring, registration, preferences)

8. Media Communications - Extending the reach - • Social Media (twitter, twitpic, facebook) • Social Video (YouTube, Blip.tv,Vimeo, etc.) • Cross-Pollinate content on trusted 3rd party sites and industry maven blogs • Make your media assets “SEO friendly”

9. Media Communications - Practical Usage - • Live Webcasting with Chat • Virtual Events • Interactive Tours • Podcasts (iTunes, MRSS, etc.) • Digital Signage

10. Online Multimedia Platform

11. Online Multimedia Platform - Beneﬁts - • Centralized library of assets • Centralized Player Management • Dynamic Publishing • Consistent User Experience • Personalized Experiences

12. Online Multimedia Platform - Technical Strategy - • Leverage Best-of-Breed Solutions (Commenting, Sub-titling, Syndication, etc.) • Enable Digital Media Workﬂows from Capture to Distribution (Increase Flexibility, Decrease Turn-around Time) • Media Development Templates (Lower Internal/External Production Costs)

13. Online Multimedia Platform - Integration Points - • Analytics System / Lead Scoring • Online Store • LDAP • Web Publishing System • Content Management System • Search

14. Online Multimedia Platform - Delivery - • Localize content • Localize players • Adaptive Streaming • Support Mobile Devices • Set-top Box

15. Online Multimedia Platform - Analytics - • Audience Measurement ✓ User Information, Engagement & Preferences • Business Measurement ✓ Market Pipeline, Lead scoring, Purchases made • Viral Measurement ✓ Embeds, Referrals, Sharing, Commenting, etc.

16. Online Multimedia Strategy (for Business) Laurent Bridenne

Digital Media Communication Strategies

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