This is my latest full CV detailing my qualifications, experience & achievements.

1. CV BARELIER LAURENT – PAGE 1
Laurent BARELIER
Address: Dubai Downtown, United Arab Emirates / French national
Mobile Phone: +971 50 655 9157 / email: lbarelier@yahoo.com
EXECUTIVE PROFILE
Talented Hospitality Executive with 10 years ME experience reinforced by strong corporate management &
team leadership skills. Expert in Revenue Management/Distribution practices (client side) including strategic
analysis, reporting, property audits, training, achieving objectives by executing action plans. Adept at
communicating effectively with all parties involved, engaging, amiable, team-player, flexible, active networker
& well-traveled, hard-working & adaptable individual. Looking for a challenging Regional Office / Corporate
position in Hotel Operations Support, Distribution / Revenue Management preferably based in Dubai.
KEY COMPETENCIES: comprehensive understanding of optimization dynamics, including forecasting,
pricing strategy, budgeting, project management, trend & statistical analysis, multicultural team leadership,
Global experience across various cultures having lived in the US, France, Spain, Czech Republic, UAE and
Greece,
KEY ACHIEVEMENTS: speaker & participant at various hotel industry events; COUNT ON ME! award by
WHG for exceptional employee service (December 2013)
PROFESSIONAL EXPERIENCE
Jan 2013 –
Dec.2015
WYNDHAM HOTEL GROUP (WHG), Dubai – UAE www.wyndhamhotelgroup.com
Director of Franchised Operations & Revenue Management Support – Middle East & Africa
(45 franchised hotels, 6,672 guest rooms across 6 brands in 14 countries in Middle East & Africa)
 Responsible for Operations support to all franchised hotels on all WHG tools & systems. Influencing
operational excellence and REVPAR maximization by working with hotels’ Revenue strategy
 Responsible for sustaining operating standards awareness by GM and teams & enforcing hotel
compliance for 6 brands (Ramada, Howard Johnson, Hawthorn Suites by Wyndham, Days Inn, Super 8,
Tryp by Wyndham); regional contact for QA (Quality Assurance) audit process & tools, Head Offices
 In charge of pre-opening Support of franchisees by working with owners, ensuring due diligence, driving
set up and optimizing their channel distribution (opened 3 hotels, 6 more in the Africa & the Gulf)
 Driving MEA system contribution through content optimization on all channels (brand web, GDS, OTAs,
Voice) & preparing for 2 way Interface project on OPERA PMS with priority hotels
 Championing the Wyndham Rewards (world’s largest loyalty program) in EMEA region (MEA hotels
enrolments accounting for 45% of all enrolments YTD with only 14% of its hotel inventory)
Nov 2011 –
Dec 2012
ACCOR HOTELS ME, Dubai office, UAE www.accorhotels.com
Project manager - Front Office Reservations Rollout (new position)
 In charge of training, preparing & coordinating rollout of all new Web tools of Accor CRS (TARS)
including Resa Web, data Web, etc. to FO & Reservations teams across 44 Middle East Accor hotels
 Responsible for pre-opening Support (10 new Accor hotels to open until mid-2013), distribution setup
Mar 2009 –
Oct 2011
Regional Revenue Manager, in charge of 32 hotels open & 6 in pre-opening stage (2011-2012)
 In charge of Distribution & Revenue Management for Accor hotel brands (Pullman, Novotel, Mercure,
M’Gallery, Suite Novotel, Ibis, Adagio City) in the Middle East. Optimized ME electronic channel delivery
 Responsible for communication and implementation of all relevant chain, brand & regional agreements
 Driving the rollout of Direct Connectivity for leading OLTA such as booking.com & Expedia, LMN/TVL on
all hotels & driving RevPAR performance; developing Agoda, WOTIF, HOTWIRE, Priceline etc.
 Driving the pricing policy for every brand & involved in Budgeting for 2011 in a depressed economic
outlook; Involved in Pricing Forecast Accuracy improvement, E-Distribution optimization & goal setting
 Pre-Opening Support (Pullman MOE, Ibis Seef, Ibis Sharq Kuwait, Novotel Adagio Abu Dhabi Barsha…)
in terms of CRS setup, content optimization on all relevant sites & platforms, PPC, SEO etc.
Jan 2006 –
Feb 2009
ACCOR HOTELS WTC, Dubai, UAE www.accorhotels.com
Revenue Manager, Novotel (4 stars, 412 rooms & Suites) & Ibis (3 stars, 210 rooms) World Trade
Centre Hotels (Accor’s 2 flagship ME properties)
 In charge of Revenue strategy & implementation, responsible for Room Revenue (113M AED ’07,
125M‘08) & segmentation mix; Involved in monthly Rooms Forecasting & 2007-2009 Budget preparation
 Responsible for Accor RMS & Reservations Dept. (17 persons Inc. Reservations Mgr., Assistant Revenue
Manager); In charge of Reservations. Expansion project (recruitment of 8 additional agents, equipment…)
 Chairing weekly Yield Meetings with DBD, GM, controlling rate/availability, applying CRS yield restrictions
 Preparing segmentation analyses, setting ideal segment mix, pricing policy; sending all groups quotations
 Monitoring need/hot dates, Event calendar, identifying exceptional booking pickup and Revenue trends &
adapting pricing strategy where appropriate and communicating with Sales & Reservations teams
 Managing all Electronic Distribution Channels (CRS, Accorhotels.com & brand Websites, GDS &
extranets), using Travel click tools including successful GDS advertising targeted on our Need periods

2. CV BARELIER LAURENT – PAGE 2
Nov. 2004 –
Oct. 2005
HILTON INTERNATIONAL, Prague, CZECH REPUBLIC http://hilton.prague.com
Yield & reservations Manager, Hilton Prague (Luxury, 788 guestrooms & suites, 28 meeting rms)
 In charge of FIT Reservations dept. (under 10 guestrooms), recruitment & appraisal (6 agents & 1 asst
 Reporting to the Director of Business Development of the chain’s 3rd largest Hilton hotel operation in
Europe & Africa (2004 Room Revenue: 880 M CZK, Total Rev: 1393 M CZK)
 In charge of daily operation & maintenance of IDEAS e-Yield Revenue Management Optimization
Software. Involved in monthly Rooms Forecasting preparation & 2006 Revenue Proposal (Budgeting)
 Chaired the weekly Availability Meeting, reviewed hot/need dates, discussed strategies to maximize
Room revenue; identified exceptional pickup and Revenue trends & adapted pricing strategy accordingly
 Monitored Travel CLICK Rate View, Future Pace, Hotelligence competitor analysis reports & took action if
needed; Controlled rate/availability in Hilton CRS (Hilstar) through ONQ Rate & Inventory tool
 Implemented HI pricing policy as per Area standards, drove the 2006 Seamless Rate Entry project
(Corporate/Non Corporate rate submission), created & communicated packages, optimized GDS / Web
channel visibility, improved CRS productivity through individual conversion
Jan – Oct
2004
INTERCONTINENTAL HOTELS GROUP, Athens, GREECE http://www.athens.intercontinental.com
Revenue Manager, Athenaeum InterContinental Hotel, Athens, Greece (Deluxe, 543 rooms/suites)
 Assessing and implementing Revenue generation Strategies to maximize Yield for all departments
 In charge of daily operation of CityOptims Revenue Management Optimization Software; involved in
Revenue Planner (Budget preparations); chaired weekly Revenue and Yield Meetings as per IHG stands
 Using Travel click’s Rate View, Hotelligence competitive intelligence reports as well as shopping
competition daily to adjust FIT rate strategy in PMS (Fidelio), CRS (Holidex); drive future action with
Catering, Sales & Front Office Depts.
 Driving the installation, Data Input and Implementation of the 2004 Integrated Business Plan (IBP) project
 Coordinating New Pricing Structure Project (implemented across IHG hotels in August 2004), group offers
 Evaluating all channel delivery, Optimizing GDS, CRS productivity & enhancing Web hotel visibility
Sep 2001 -
Jan 2004
OPTIMS SA, Paris & Sophia –Antipolis (Nice), FRANCE (now part of AMADEUS Group) www.optims.com
Revenue Management Technological Solution Providers (European leaders, 22.7 M € revenues in 2002)
RMS Services Analyst & HelpDesk Assistant Manager (team of 4 people)
 In charge of Helpdesk (RMS technical support hotline for Optims.Hotel and City.Optims RMS systems)
 Managed liaison & Support for Accor Optims Cluster Yield Management Project (from May 2003)
 Monitored Data Capture process on a daily basis & provided online support for a client database of 350
hotels; Managed & followed-up on remote client installation of Optims.Hotel & Optims Services interface
 Involved in Optims extractor installation from FIDELIO/OPERA PMS & follow-up for several hotel chains
 Prepared monthly Services Reports sent to 17 participating hotels, including analysis of forecasting
demand, booking pickup, reservations statuses, reviewing procedures, follow-up on yield performance
Jun 2001 -
Sep 2001
CLUB MEDITERRANEE HELLAS, Club Athénia, Marathon, GREECE (2-trident, 422 rooms &
bungalows) www.clubmed.com
Front Desk Agent /Air Traffic Coordinator
 Responsible for air traffic planning, reporting to the airport platform manager for all 6 Club Med hotels in
Greece; General receptionist duties, inc.check-in/out, multi-lingual customer service, incoming calls, office
 Performed currency exchange, general information, account billing, locally made guest reservations
 Organized club’s weekly passenger flight lists, taxi/bus schedules, airport departures/arrivals coordination
 Managed the early closing of Club Med Athénia (redistributing about 200 clients & 100 G.O. to 4 villages)
Sep 1999 -
Mar 2001
THE SUTTON PLACE GRANDE HOTEL GROUP, Newport Beach, California, USA (4-diamond, 435-
room independent property affiliated with 3 other Sutton Place properties in Toronto, Vancouver and
Chicago, now a Fairmont Hotel) http://www.suttonplace.com
Sales Executive
 Exposed to various aspects of FIDELIO group sales & catering, Front Desk, reservations; reporting
directly to the DOS/DOM; Managed all sleeping room blocks for growing social market, including
weddings, bar mitzvahs, receptions etc. Involved in the 2000 & 2001 forecasting process for rooms
(tracking actual performance on Excel, monthly reporting)
 Completed competitive hotel set surveys in Orange County area and helped redesign hotel literature to
appeal to local social market, prepared bimonthly event newsletter; Involved in hotel catered events
EDUCATION & TRAININGS
2013 - 2015
2006 - 2012
WYNDHAM HOTEL GROUP trainings: Count On Me, Leadership, Presentation Advantage,
Emergenetics™, Also attended WHG Global Hotel Conference (Las Vegas March 2015) & all WHG EMEA
Meetings (Berlin & Istanbul); facilitated all new General managers induction trainings (ELO - Executive
Leader Orientation) for 12-15 persons every time; actively involved in applying their L&D plan
ACCOR ACADEMIE Trainings: P&L Report, Handing Complaints, Critical & Creative Thinking, Leadership
& Delegation Skills, Revenue Management Excel (I was the certified trainer for 18 Accor participants as part
of RM DIMENSION program & used RM VISA Excel tool to screen RM applicants)

3. CV BARELIER LAURENT – PAGE 3
1997 – 1999
Sep 1990 –
Dec 1994
CORNELL UNIVERSITY / ESSEC (I.M.H.I. -International Hotel Management Institute), Paris, FRANCE
MBA in International Hospitality Management (AACSB-accredited) www.imhi.com
A joint graduate program of Cornell University School of Hotel Administration (USA)
http://www.sha.cornell.edu and ESSEC French Graduate School of Management www.essec.fr
Included: Fall Semester ’98 classes at Cornell University as an exchange graduate student in the Master of
Management in Hospitality program (MMH); Graduate Assistant for two Communications classes (50 students)
THE AMERICAN COLLEGE OF GREECE, DEREE COLLEGE, Athens, GREECE www.acg.edu
Bachelor of Science in Business Administration, 2 majors in marketing and management & org. behavior
LANGUAGES & COMPUTER SKILLS
Languages: French, Greek: Native English, Spanish: Fluent Portuguese: Beginner
IT: Proficient in use of MS Office; FIDELIO / OPERA Property Management Systems; TARS /PRM CRS, Delphi,
multimedia applications; experienced Internet user (Internet browsers, Outlook Express mail clients, search)
SPECIAL PROJECTS
July 2005
June 2004
Spring 1999
Fall 1998
HILTON UNIVERSITY (professional development)
Attended several e-learning courses at online Hilton University including: Professional Assertiveness,
Seamless Rate Entry, and Management – Interpersonal communication skills. Attended cross-exposure &
training courses organized by HI (Yield Mgt Essentials, Workshops etc.)
IHG REVENUE ACADEMY (professional development)
Participated in InterContinental Hotels Group’s REVENUE ACADEMY in Vienna (intensive 2-day course
covering all aspects of Revenue Management, including a written examination & post-programme Action Plan
implementation within the next 60 days as part of the Academy requirements)
FEASIBILITY STUDIES TEAM PROJECT – Cornell / ESSEC MBA
Developed (in Excel) a complete feasibility matrix able to evaluate potential projects (hotel openings, leasing
or management contracts) that includes ADR and occupancy projection, revenue & expense analysis, loan
amortization, and asset depreciation. Prepared detailed Risk & Financial performance Analysis for Royal
Caribbean Cruises Ltd. (RCCL)
REVENUE MANAGEMENT – Cornell University
Team Project for Yield Management graduate class at Cornell University Hotel School using real-life Marriott
data. A detailed instruction manual was provided to Professor Sherri Kimes, one of the experts in hospitality
yield management, with several publications in leading academic journals
ACTIVITIES & INTERESTS
Achievements
Other positions
held
Associations
 Speaker at IQPC’s Revenue Summit in Dubai (Oct. 2008) on electronic distribution trends (40 attendees).
www.iqpcdubai.com/events.asp?eventid=52; Speaker at Eye for Travel’s Pricing & Revenue Management
Conference in Abu Dhabi in Dec.08 www.eyefortravel.com/rmme; participated at various industry events
 Teaching Assistant for Revenue Mgt graduate class (40) at Cornell Univ’s IMHI Paris school (Q2 1999)
 F&B Service / G.O. BAR, Club Mediterranee, Gregolimano, Greece (Jul - Sep 1999)
 Quality Audit Trainee, Hotel Barcelo Pueblo Palma, Mallorca, Spain (3 *, 280 rooms), Aug 1998, Barcelo
Hotel chain headquarters. Rotated through all hotel operations; Organized & implemented a chain-wide
Quality Audit plan for Spanish Tourism Secretary’s accreditation; Audit cross-chain report (in Spanish).
 Logistics Assistant, Bull Hellas SA / Zenith Data Systems Computers, Athens, Greece (Jun – Sep 1997)
 Sales and Marketing Trainee for Eurostores Leisure Corp., Athens, Greece (Oct 1996 – May 1997)
 Local guide, tour leader and travel agent for Kyknos Travel Agency (Oct 1995-Sep 1996); handled
ticketing, travel programs, dealt with customer inquiries, Press Offices, sports team escort (3 events)
 Member of HSMAI - Dubai chapter organizing lectures, workshops & networking events. Completed 2013
Optimization Series sessions, Dubai, UAE
 Active member of IMHI Alumni Association and Cornell Hotel Society, Worldwide Fund for Nature (WWF)
 Volunteer for the 2004 Summer Olympic Games (Spanish Language Services Specialist) held in Athens
REFERENCES: Available upon request & on my www.linkedin.com profile
 Mr. Bani Haddad, Managing Director, ALEPH HOSPITALITY (ex- VP WHG MEA Sep.2007-July
2015) mob: +971 50 505 1047 email: bani.haddad@alephhospitality.com
 Mr. Olivier Hick, VP Operations, Gulf & Levant, ACCOR HOTELS (June 2008- Dec. 2015)
Mob: +971 50 654 3360 email: olivier.hick@accor.com
 Mr. Bassem Salam, VP revenue management – Hotel Services, ACCOR ME (since Nov.2011)
Mob: +971 56 686 5619, email: bassem.salam@accor.com
 Mr. Canio Saluzzi, Director Hotel Consulting, Southern Region, ORACLE Hospitality (ex-
Operations Director, Optims RMS 1998-2004) Mob: +336 62 98 61 56 email:
canio.saluzzi@oracle.com