In this presentation I talk about why it's important to have video, what types of video libraries can be created, how to create them and best practices for your video content. I also include the best groups to market video to and great ways to get your videos in front of your customers.
I cover the importance of a Video Library for Search Engine Optimization and how it helps keep visitors on your site for a longer amount of time. I discuss how you can use video content marketing to better connect with your audience and communicate with customers. I also present a number of strategic approaches to including videos on various types of websites.
28. SELF HOSTED vs. THIRD
PARTY
Self Hosted Third Party Hosting
You own the data
More direct traffic
No advertisements
Bandwidth & File Size
Social Traffic
Statistics/Analytics
30. FooVideo + FooGallery
• Add videos
directly from Foo
Gallery
Add videos
from YouTube
Add videos
from Vimeo
Gallery can
display in a pop
out lightbox
Create
galleries with
both video and
images
combined
http://fooplugins.com/plugins/foovideo/
31. Huge-IT Video Gallery
Add videos
from YouTube
and Vimeo
Gallery can
display in a pop
out lightbox
Beautiful
different layouts
Fully
Responsive
Widgetized
https://wordpress.org/plugins/gallery-video/screenshots/
32. Video Embed & Thumbnail
Generator
Makes video
thumbnails
Allows
resolution
switching
Embed self
hosted videos
Uses
shortcode to
create pop up
video galleries
Allow users to
download videos
Tons of
customization
options
https://wordpress.org/plugins/video-embed-thumbnail-generator/
33. Spider Video Player
Easily add self-
hosted videos
Mulitple layout
options
Organize your
video library into
playlists
Embed
YouTube and
Vimeo videos
Parameters
available for
filtering and
sorting
Full screen
mode
https://wordpress.org/plugins/player/
34. Cool Video Gallery
Easily add self-
hosted videos
Multiple
galleries
Automatic
preview image
generation
Allows multiple
video formats
Video player
skin selection
Feature to sort
videos within a
gallery
https://wordpress.org/plugins/cool-video-gallery/
35. Best Practices
Include transcriptions
Allow embedding
Use Keywords in video titles
Create catchy titles
Make use of video sitemaps