The document discusses creative ways to combine email and social media marketing strategies. It recommends using platforms like Facebook, Snapchat, LinkedIn, and Instagram to grow email lists and drive traffic. Specific tactics include using Facebook cover photos and Snapchat to collect email subscribers, publishing content on LinkedIn Pulse to reach customers, and adding live Twitter feeds or promoting email newsletters through videos on social channels. Integrating email and social media allows brands to extend their reach, engage more with audiences, and provide subscribers with additional content options.

1. Creative Ways to Combine
Email & Social
Lauren Duffy | Digital Marketer

2. What we’ll cover today
1. Why you should integrate your email marketing and social strategies
2. Creative ways to combine email and social to boost your marketing results
○ Using Facebook cover photos to grow your Email list
○ Using Snapchat to grow your Email list
○ Using Linkedin Pulse to drive traffic and subscribers
○ Using video to promote Email newsletters on Social channels
○ Add a live Twitter feed to your emails
○ Using Email to boost engagement on Instagram
○ Using Social to re-engage customers

3. Why should you integrate your email
marketing and social media strategies?

4. Visibility
2% 90%
Of Facebook
fans see
your posts
Of Email
gets
delivered

6. Number of Active Users Worldwide
400m
4.4b
1.6b
1.0b
380m 320m
100m

7. 44%
“For every $1 spent on email, the average ROI is $44.25”
Experian 2014

8. Why add social sharing buttons to your emails?
+ = 158%
CTR

9. Creative ways to combine your Email
Marketing and Social Media strategies

10. 1. Using Facebook cover photos to grow
your email list

12. 2. Use snapchat to grow your email list

14. 3. Using Linkedin Pulse to drive traffic
and email subscribers

16. 4. Use video to promote email
newsletters on social channels

18. 5. Add a live Twitter feed to your emails

20. 6. Using email to boost engagement on
Instagram

22. 7. Use social to re-engage customers

24. Benefits of combining Email & Social strategies:
● Extends your Brand’s reach
● Grow your Email List
● Another platform to connect with your Audience
● More options for your Email Subscribers

25. Any more questions?

26. Thanks!
Get in touch . . .
Lauren.m.z.duffy@gmail.com
@Live_Lauren
@Live_Lauren