1. Team #154

2. 1
Introduction
Pizza Hut’s the world’s largest pizza company. Over the years,
Pizza Hut has become an integral part of people’s social lives.
According to the case study, 43 percent of all orders are done
through a digital channel.
Pizza Hut’s recent “Flavor of Now” campaign features 10 new
crust options, five new toppings, six new sauces, four new
“drizzles”, and 11 new specialty pies. Not only is the pizza
cravable, but now there are many options with the chance
for inaccuracy to abound. The digital ordering experience is
convenient, fast and most importantly, your pizza is delivered
accurately. Customization and control are very important to
young consumers. Through this campaign, we will reconnect
with Pizza Hut’s customers on a whole new digital level and
give them the power to control their perfect meals.
Research
2. Executive Summary
3. In-House Commentary & SWOT
4. Brand Perception
5. Competitors
6. Target Segments
7. Primary Research
Creative
8. The BIG Idea
9. Commercials
11. App Enhancements
12. Contest
13. Digital Advertising
15. Out of Home
17. Social Media
18. Events
Media
19. Media Strategy
20. Flighting Chart
21. Campaign Evaluation
22. Bibliography
Table of Contents

3. executive summary
Campaign Objectives:
• Position Pizza Hut as the top choice for customers who order pizza digitally
• Provide the greatest digital ordering experience in the category
• Reach the target of 75 percent of all orders done online/mobile by end of 2015
Target Market:
Our target market consists of digital millennials aged 18-34 who do not currently
order pizza online and existing Pizza Hut consumers who already order online.
Key findings:
Women & men aged 18-34 are frustrated when their order is inaccurate. They will
most likely not order again from the same restaurant if there is an error or delay.
Creative strategy:
Demonstrate how using Pizza Hut’s digital ordering creates a more accurate
ordering process. Pizza Hut is positioned as the largest and most well-known pizza
chain in the US.
7.9%
8.0%
21.9%
5.8%
25.0%
6.7%
14.7%
10.0%
Network Cable
Localized Cable
Websites
Mobile
Out Of Home
PR Promotions
Contingency
Production
Budget Chart:
2

4. Updated app and online ordering system available
Strengths
Be able to create a more innovative experience
Opportunities
“Flavor of Now” has so many delicious
options, more room for error
Weaknesses
Competitors have a stronger edge in digital spaces
Threats
To dig deeper into the consumer and employees’ needs, we developed a SWOT
analysis over digital ordering.
swot analysis
in-house commentaryAfter launching the “Flavor of Now” campaign, we spoke with Pizza Hut employees and
customers to find out their digital experiences:
“Online ordering and app ordering saves a lot of time, people don’t know what
they want. As employees, we prefer online ordering.”
-Pizza Hut Employee
“They could be on the phone for five minutes unsure about their order”
-Pizza Hut Employee
“I always think I know what I want before I get on the phone but once they
answer, I forget what I want”
-Male, 23
3

5. brand perception
How Pizza Hut is positioned
Pizza Hut is the most well-known pizza company that has achieved many firsts in the
industry.
How market perceives
Consumers perceive Pizza Hut to be a premium pizza chain associated with family
outings and social events. It is perceived to have superior taste and quality, but has
yet to catch up with the technological savvy of its competitors.
“I trust a real person more than an online order form.”
-Female, 18
“My first instinct is to look up their number and call them. I
don’t even bother going to their website.”
-Male, 29
We learned that our consumer is discouraged from using online applications when
ordering a pizza.
“I was able to order our food while on our way home, so the
pizza will be there when we actually get home”
-Female, 33
Although our customers trust a person on the phone and are not used to ordering
online, the target demographic is slowly moving towards digital. We believe the
positives of ordering digitally outweigh their doubts.
4

6. competitors
Little Caesars:
Tagline: Pizza! Pizza!
Attribute: Hot and ready, five dollar pizza
Analysis: Pizza is hot and ready for the customer to walk in and pick
up- not afraid to innovate- use breakthrough humor
“I like how quick you can buy a pizza”
-Focus Group Participant
Papa John’s:
Tagline: Better Ingredients, Better Pizza
Attribute: Strong connections to sporting events
Analysis: Highly recognizable- strong spokesperson- strong ties to the NFL-
frequent media presence
“I always order Papa John’s because that’s just what I’m used to.”
-Focus Group Participant
Domino’s:
Tagline: OH YES WE DID
Attribute: Digital app is popular with millennials
Analysis: Strong foundation in the digital atmosphere- engaging ways
to interact with customers
“I really like their Pizza Tracker because I know exactly what stage my
pizza is in.”
-Focus Group Participant
5

7. target segments
Pizza Hut’s audience spans a large age range. We chose to focus on the
digital millennial aged 18-34 due to the objectives of the campaign. We
believe we can use innovation to connect with millennials and differentiate
Pizza Hut from their competitors.
Famillennial Pleasers
They are young parents 24-34 years old looking to provide a convenient and
good tasting meal for their family. They appreciate rewards and deals with
their purchase that benefit a cause or promote social responsibility. Their
eating habits are heavily influenced by their children’s tastes. Technology plays
the role of a solution-finder in their lives. They bring their family together
through a meal and are looking for healthy, convenient and tasty options that
satisfies everyone.
“The major thing is realistic wait times. If we actually knew how long it
was going to take to be delivered, parents could plan ahead so kids don’t get
irritated.”
Social Snackers
They are male and female customers aged 18-22 who want a quick and easy
way to order food with their friends and family members. These consumers
are multitaskers and well-versed in technology and social media. They use
technology to share what is happening in their lives and to connect with
friends. They enjoy food in social settings and seek out incentives and deals to
stretch their budgets and eclectic tastes.
“I’ve called [fast service restaurants] a lot and they’re usually busy and no
one picks up [the phone], so I’ve transitioned to online ordering.”
“Sometimes the lines are so long that I order online ahead of time so I can
skip the line.”
Independent Enjoyers
They are post-college, self-reliant, male and female graduates aged 23-27.
They are frugal spenders that appreciate deals and personalized ordering
options. These individuals enjoy the occasional night out with friends and
family, but may also order in and have a night just to his or her self. They are
constantly on the go and use technology as a tool to simplify their busy lives.
They are often looking for the convenient but healthy option, whether that is
during their lunch break at work or when hosting a party to watch a football
game with friends.
“One of the reasons I don’t like ordering over the phone is that if I don’t
have a menu in front of me, so I don’t know what I am ordering.”
“It’s simple and at my fingertips.” (referring to ordering through an app)
*We understand our ages overlap, however we broke it up into two different life stages; post-grad and young families.
6

8. primary research
145 responses total
2. What do you dislike
about ordering pizza?
33% giving credit card information
33% the order being messed up
34% problems hearing over the phone
33% 34%
33%
1. What is your
preferred method of
ordering pizza?
59% over the phone
31% online
7% tablet/smartphone app
59%
7%
31%
4. Would you switch your
preferred method of
ordering if it could be
guaranteed accurate?
76% Yes
24% No
76%
24%
3. Would you be more
willing to order
pizza online if there
was an incentive?
92% Yes
8% No
92%
8%
Phone Calls
We interviewed seven famillennials to obtain
information on their experiences ordering pizza.
Out of our three target segements, they are the
hardest audience to convert to digital ordering.
• Families feel annoyed when the store employees
make an error and their orders are not correct.
• Parents find online ordering an easier option
with young kids around.
• Parents will not order again from the same
restaurant if there is a delay or an error.
Blind Perception Test
We served three pizzas from Pizza Hut, Domino’s and Papa John’s on
identical trays to 15 focus group attendees. They proceeded to rate taste,
appearance and quality of the pizzas. During the discussion session, 60% of
the participants agreed the pizza from Pizza Hut was of better quality than
the rest. People liked specific things about each brand. Even though Pizza
Hut is likeable, the ordering process needs to be improved.
7

9. insights and big ideaPizza Hut is a brand motivated by the desire to innovate digitally and become a leader in mobile
ordering. With the new “Flavor of Now” menu, consumers are given more delicious choices than ever
before and have the opportunity to get their pizza made just the way they like it. With this in mind,
we know the importance of having the pizza delivered be the pizza you ordered. Consumers are most
satisfied and more likely to repurchase if their order is accurate. By using the Pizza Hut mobile app,
customers have more control of the order and delivery process and can verify that their order is right
every single time.
Key Findings
• Consumers are frustrated and upset when their order is not accurate
• Digital ordering creates a more accurate ordering process
BIG IDEA
So perfect, it’s like you made it yourself!
The consumer’s ability to take control of their order gives them the feeling that they made the pizza
themselves. Customers want to feel like they are an integral part of the process because they feel comfort
knowing their order is accurate. The Pizza Hut mobile app puts ordering in the consumer’s hands leading
to the tagline we’re excited to recommend.
TAGLINE
Take APPsolute Control
This tagline for Pizza Hut’s digital campaign is a promise that by using Pizza Hut’s mobile app, customers
will enjoy the exact delicious pizza they ordered. It fits Pizza Hut’s humorous brand personality and
highlights the importance of using the app to achieve accuracy.
8

10. commercialsCommercial Spot: Extra Cheese
Start Flashback
End Flashback
1. Mmmm, just what I ordered.
4. Some might call me the best
delivery guy in the world…
7. I read the order coming through the
Pizza Hut mobile app and know that
I am going to make that pizza right
every. single. time.
7. Are you suggesting I am going
to order, make and deliver my own
pizza? Well, yeah ... sort of. But this is
a metaphor.
2. I’ve got a medium Hot and
Twisted with pretzel crust and extra
cheese here.
5. …because I always know the
address.
8. No one’s actually suggesting you’re literally
going to make the pizza every step of the
way, but with the Pizza Hut mobile app,
accuracy is finally in your own hands. May
you never eat without extra cheese again!
3. Are you sure you remembered that
extra cheese?
6. Others might say I am the most
accurate pizza maker that ever lived…
3. Of course I’m sure, it’s you you’re
talking to you.
6. …because I have never forgotten
to add a topping.
9. Pizza Hut, it’s time to take
APPsolute Control.
take APPsolute Control.
9

11. commercials
Commercial Spot: Little Kid
Similar to the storyboard, the spot will begin with a mother and daughter
taking the delivery of the pizza the young daughter ordered on the Pizza Hut
mobile app. The spot will then flashback through the process. We will depict
the story of a picky eating young girl who ordered a large Supreme pizza, but
removes her ingredients until all that remains is the pepperoni pizza.
10
Commercial Spot: Couple
Similar to the storyboard, the spot will begin with a couple receiving their
pizza at the door, and flashback through the process. The spot will show a
pizza split in half with a Meat Lovers and Skinny Luau pizza. The couple
will act together to make and deliver their pizza.

12. APP Enhancements
12
The Pizza Hut mobile app will have a tracker with photos showing where the pizza is in the ordering
process. The photos will provide a way for the consumer to self-check their order to see it is made
just the way they like it. Customers deserve to know the status of their pizza and the pizza tracker
allows the consumer to engage in the process, taking control of their order.
Pizza Tracker

13. Split the Check
The Pizza Hut mobile app will allow the consumer to split the check on the app. This
enhancement will allow the customer to put more than one credit card saved and be in
APPsolute control of the check.
Comment Box
The Pizza Hut mobile app could provide a comment box at the end of an order that allows
consumers to note dietary needs or allergies. This will give customers a way to have custom
orders and allow them to have APPsolute control.
Login with Social Media Option
Creating an account is seen as one of the biggest hassles with digital ordering.
Providing users the option to login using existing social media accounts will help
increase digital ordering.
Push Notifications
The Pizza Hut mobile app could send users push notifications to let consumers know when
their pizza is on the way. In addition, weekly deals or coupons could be sent to users this way.
Easy Pay
The Pizza Hut mobile app will also have an easy pay feature that will make it more
convenient for consumers to order digitally. This would allow consumers to take a picture
of a credit card to connect with their mobile account, allowing the app to automatically
remember the card number.
APP Enhancements
13

14. contest We’re proposing a promotional strategy to give back to consumers. We believe that implementing a
sponsorship program encouraging consumers to develop an enhancement to the Pizza Hut mobile app will
be mutually beneficial for Pizza Hut and their audience. The program will consist of a contest where students
will develop an idea for the app and submit it to Pizza Hut. The submissions will be evaluated and a finalist
will be selected to win a cash prize to execute their idea. This program will help consumers gain awareness of
Pizza Hut’s offerings, while also helping target the younger end of the target audience.
14

15. digital advertising
Radio Spot:
VO- Today’s my kid’s birthday party. Little Anna wants a princess themed party, and Bobby wants a dinosaur themed party, and of course, they both want pizza. So I do it
myself. Why let anyone else take my order, when I know what they both want? No one knows what my kids like better than I do. I’m the best cook I know. When the pizza is
good and ready, I send myself off to deliver it. I know all the shortcuts. Now that I think of it, I’m the best delivery guy I know, too. I drop off the right pizzas, six pepperoni
lover’s with extra cheese and then I tip myself, because I deserve it.
I know what you’re thinking. Can this guy really order, make and deliver his own pizza? Yeah I can! Well, sort of— this is a metaphor, and I got a little help along the way.
With Pizza Hut’s mobile app I can be there with my kids and involved in my order. I got what I wanted because I took APPsolute control. Being party planning father of the
year just got a lot easier.
Advertisement:
Pizza Hut - Take APPsolute Control
Pandora/Spotify
We plan to run a radio spot on Pandora and Spotify to
connect with the millennial target. The spot will mimic
the humorous personality of the rest of the campaign and
highlight the consumer’s ability to take control and become
part of the process while using the Pizza Hut mobile app.
Buzzfeed
Pizza Hut will sponsor three funny quizzes, “What
Pizza Hut Pizza should You Order?” “What Disney
Princess Should You Eat Your Pizza Hut Pizza With?”
and “Which topping are You.” After the quizzes are
taken, users will be encouraged to share their results
online and visit the Pizza Hut website to order their
pizza of choice.
15

16. digital advertising
HEADLine: Accuracy is black and white
TAGLINE: It doesn’t have to be complicated.
DESCRIPTION: Use the Pizza Hut mobile app and take APPsolute control. Millen-
nials appreciate simplicity. This ad highlights the fact that Pizza Hut’s mobile app
makes accuracy easy. The color and light represent the happiness and satisfaction
that consumers feel when they receive exactly what they ordered.
HEADLINE: From Order to Delivery, It’s Your Pizza
TAGLINE: With Pizza Hut’s mobile app, you take APPsolute Control
DESCRIPTION: Pizza Hut wants you there every step of the way. In this digital
banner ad, a sequence of frames will feature a consumer doing each step of
the order and delivery process. Consumers will know that with the Pizza Hut
mobile app, they can order exactly what they want and it will always be accurate.
HEADLINE: It’s easier than ever to get exactly what you want
TAGLINE: You can be in charge of the process, use the Pizza Hut mobile App and
take APPsolute Control
DESCRIPTION: In every situation, Pizza Hut customers want to be able to order
from someone they can depend on. In this digital ad a pizza chef, delivery guy
and customer will stand together as if taking a portrait, but instead of their faces
you will see dotted lines and instructions telling the viewer to insert their own
image. Pizza Hut believes that by giving customers more control, they will be
satisfied knowing their pizza is in their own hands.
16

17. out of home
Mall Billboards
Hang up the Phone and Order Your Pizza a Better Way
Copy: Don’t trust your order in anyone’s hands but your own.
Mobile ordering makes accuracy easy. Take APPsolute Control.
The mall billboards will be located in our spot market cities and
be positioned in a sequence displaying a customer, a Pizza Hut
deliveryman and a Pizza Hut chef on each respective board. In
place of each of their faces will be a mirror, so that the target can
see their reflection on the body of each person in the process.
The copy in this advertisement encourages customers to visualize
a better way to order pizza, where they can be more involved.
The boards provide a photo opportunity and a shareable way to
promote the Pizza Hut brand online.
Box Seats
Pizza Hut will sponsor the World Series and the SEC and ACC
Championship football games in 2015. All three of these events attract
massive ratings and appeal to our target audience. These literal “box
seats” will offer select patrons at the baseball and football games free
pizza and include a coupon promotion for the Pizza Hut mobile app.
This experiential advertising technique will create buzz for Pizza Hut
and help to promote the brand.
17

18. out of home
Interactive App on Mall Wall
The interactive app will be in our spot market locations
inside a mall near the food court. The life-size app
will allow consumers to test out the app before
downloading, save and share their order and even pick
up their creation at the Pizza Hut in the food court. The
interactive app is engaging and allows customers to
test out what is beneficial about Pizza Hut’s mobile app,
while generating buzz for the new digital campaign.
Bus Wrap
Headline: Made for You By You
Copy: Download Pizza Hut’s mobile app to see how
you can become part of the process.
Pizza Hut will take over buses in our spot market cities
and wrap them with images featuring different Pizza
Hut employees strategically positioned underneath
each window. The head of our target consumer riding
the bus will complete the bodies of each respective
image and show the consumer that with Pizza Hut’s
mobile app, they are part of the process. The images
will attract the attention of onlookers and encourage
them to download the app.
18

19. social media
Twitter
From July 1, 2015 to December 31, 2015, we recommend using existing
social media platforms to promote digital ordering. With Pizza Huts
new app and online interface, ordering digitally gives the consumer the
opportunity to create a pizza that will be “so perfect it’s like they made
it themselves.” For each special event that falls under the duration of the
campaign, users will be encouraged to use the hashtag #APPsoluteControl.
Consumers should be encouraged to participate in this social media
campaign by receiving an incentive, such as 20% off your next pizza. During
the holiday season, consumers will be encouraged to purchase e-gift cards
that can only be redeemed digitally, increasing digital ordering.
Snapchat
Our social snackers make up the 71% of total Snapchat users. We
recommend that Pizza Hut creates an account to interact with users through
stories of products, deals, and product launches. These stories can also
encourage viewers to take control of their order through the app.
Social Media Contest
We recommend holding a contest during the first 30 days of the campaign
asking consumers to post photos after ordering a pizza digitally. The contest
will be tracked by using #APPsoluteControl. By posting a picture the
consumer is entered in a drawing for a chance to win a free pizza.
#APPsoluteControl
19

20. events
Along with the social media contests and initiatives,
Pizza Hut should also create events in order to raise
awareness for the simplicity and convenience of
mobile/online ordering. In order to show consumers
they can have “APPsolute control” of their order with
the Pizza Hut mobile app, we recommend providing a
select number of free pizzas to act as an incentive for
consumers to use the app.
Pizza Hut should also host tailgates on campuses around
their spot market. In order for this to be successful,
Pizza Hut should provide iPads at a booth to allow
consumers the chance to test out the features of the app.
After the consumer sees how easy and accurate this
process is, they will be more inclined to order digitally
in the future.
IT’S TAILGATE
SEASON
11

21. media strategy
Objective
• In order to achieve our campaign goals, media will focus on digital platforms
to reach our target audiences
• Our objective is to position Pizza Hut as the top choice for our customers
who order pizza digitally. The executions will reach 75% of all ordering done
online/mobile by the end of 2015
Media Mix
• Utilize a variety of mediums that engage the Social Snackers, Independent
Enjoyers and Familliennial Pleasers
• Present executions by enhancing out of home and digital media to unify Pizza
Hut into our target lifestyles
• Through our strategically cross-referenced spot markets and in-depth MRI
research, we are able to reach our target on a national base through online
advertising while also having a presence in their local media
Scheduling
• The schedule will begin in July 2015 and go through December 2015
• Mediums are strategically flighted based on when pizza sales are at the
highest, which are the weekends, holidays and at sporting events
• Our digital executions were distributed evenly throughout the time zones to
ensure our west coast target audiences were reached
budget
We chose a budget of $30 million because in 2013, Pizza Hut’s ad spending totaled
$247.4 million. We believe 12% of that total over a six month campaign is feasible with
the current spending thabits.
Spot Markets
We located every Pizza Hut and chose the clusters that had a 10 mile radius around it. We
cross referenced other online references and utilized MRIs to determine the spot markets
1. Washington, DC (Eastern Time Zone)
2. Orlando, FL (Eastern Time Zone)
3. Cleveland, OH (Eastern Time Zone)
4. Philadelphia, PA (Eastern Time Zone)
5. Chicago, IL (Central Time Zone)
6. Kansas City, KS (Central Time Zone)
7. Bloomington, Minnesota (Central Time Zone)
8. St. Louis, Missouri (Central Time Zone)
9. Irving, TX (Central Time Zone)
10. Fort Worth, TX (Central Time Zone)
11. San Antonio, TX (Central Time Zone)
12. Houston, TX (Central Time Zone)
13. Nashville, TN (Central Time Zone)
14. Denver, CO (Mountain Time Zone)
15. Fremont, CA (Pacific Time Zone)
16. Anaheim, CA (Pacific Time Zone)
17. Portland, Oregon (Pacific Time Zone)
18. Glendale, AZ (Pacific Time Zone)
19. Kent, Washington (Pacific Time Zone)
20. Vancouver, Washington (Pacific Time Zone)
7.9%
8.0%
21.9%
5.8%
25.0%
6.7%
14.7%
10.0%
Network Cable
Localized Cable
Websites
Mobile
Out Of Home
PR Promotions
Contingency
Production
1
2
35
6
7
8
13
14
15
16 18
11
10 9
12
17
20
19
4
20

22. flighting chartMedia Type:
week1 week 2 week 3 week 4 week 5 week 6 week7 week 8 week 9 week 10 week 11 week 12 week 13 week 14 week 15 week 16 week 17 week 18 week 19 week 20 week 21 week 22 week 23 week 24 week 25 week 26 week 27Cable TV
Network Cable
Network Cable
ABC Family
ComedyCentral
E!
Food Network
LocalizedCable
ABC Family
ComedyCentral
E!
ESPN
Food Network
Digital&Mobile
Digital
Buzzfeed
ESPN Website
GoogleAdwords
Hulu
IMDB
Pandora
Spotify
Youtube
Social Media
Facebook
Instagram
Snapchat
Twitter
OOH
Bus Wraps
Malls
Saturated
“Box Seats”
On-Site Promo
July august september october november december
Impressions
Cable TV
Network Cable
ABC Family......................
Comedy Central..............
E!........................................
Food Network..................
Localized Cable
ABC Family
Comedy Central
E!
ESPN
Food Network
Digital & Mobile
Buzzfeed...................................................
ESPN Website...................
Google Adwords........................
Hulu............................................
IMDB........................................................
Pandora.......................................
Spotify.........................................
Youtube.....................................
Social Media
Facebook.............................
Instagram................................
Snapchat.........................................
Twitter....................................
OOH
Bus Wraps Malls
Saturated
“Box Seats”
On-Site Promo
6,111,000,000
6,111,000,000
5,488,000,000
5,544,000,000
n/a
75,000,000users
30,000,000
30,000,000
n/a
20,000,000
20,000,000
250,000,000
3,391,304
155,815
n/a
5000000
21

23. campaign evaluation
Measurement
To track the increase in awareness and usage of digital ordering, we plan on monitoring:
• App orders and downloads before and during the campaign
• Nielson impressions for our television spots
• Use of our hashtags
• Click-through rate of online banner ads
• Clicks on Google Adwords
• Use of the interactive billboards in malls
• Use of saturated coupon drops
• Number of Snapchat friends and views
• Quality of conversion regarding Pizza Hut throughout all social media: positive, negative,
and neutral
In addition to tracking our executions throughout our campaign, we also plan to analyze
Pizza Hut’s mobile app favorability by adding a survey at the end of the app ordering process.
concept testing
APPsolute Control was received well by all three segments and is expected to result in
higher participation.
“The APPsolute Control thing is very catchy. You are adding to the app with splitting the
check. It will appeal to the younger crowd”
-21, male
“I would do it on the app because I can avoid bad reception over the phone. It’s convenient.”
-30, female
We found some consumers talking about Domino’s tracker.
“If I can watch it, like Domino’s, I would definitely order”
-25, male
We went one step further and included pictures of the ordering process in the app every
topping of the way. People can control and watch their order now.
22

24. bibliography
23
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service-facts-quotes-statistics/
2015 Football Schedule announced. (n.d.). Retrieved March 27,
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football-schedule-announced
About SQAD. (n.d.). Retrieved March 27, 2015, from http://sqad.
com/about-sqad/
ACC Championship Tickets. (n.d.). Retrieved March 27, 2015,
from http://www.vividseats.com/ncaaf/acc-football-championship-
tickets.html
And Hulu’s Average CPM in 2013 is... (2013, December 19).
Retrieved March 27, 2015, from http://www.reelseo.com/hulu-
cpm-2013/
Google AdWords Community. (n.d.). Retrieved March 27, 2015,
from https://www.en.adwords-community.com/t5/Performance-
Optimization/What-is-Avg-CPM-in-CPC-based-Campaign/td-
p/223935
Pizza Hut Social Media Page. (n.d.). Retrieved March 27, 2015,
from http://brands.ignitesocialmedia.com/pizza-hut/
Quora. (n.d.). Retrieved March 27, 2015, from http://www.quora.
com/How-much-does-it-cost-to-advertise-on-spotify
SiteAdWiki. (n.d.). Retrieved March 27, 2015, from http://www.
siteadwiki.com/2014/03/pandora-advertising-cpm-rate.html
The advantages of an online food ordering system. (2013,
December 16). Retrieved March 27, 2015, from https://www.
gloriafood.com/advantages-of-online-food-ordering/

25. DO WE REALLY HAVE AN
ALL-NEW MENU?
CHECK
CLASSICS YOU CRAVE
MORE
IT OUT
PERUVIAN CHERRY PEPPERS? NO. SERIOUSLY.
PREMIUM
PIZZA HUT
FLAVOR OF
NOW.
TOASTED
SALAMI?
AND THEN SOME
TO GO WITH THE
DELICIOUS SAUCES
INGREDIENTS & CRUSTS
THAT’STHE
ASIAGO CRUST?
DONE AND DONE