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Taco Bell's New Media Marketing Strategy

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Lauren Buskirk
Lauren Buskirk

NMDL final assignment - I chose to develop a new media marketing strategy for Taco Bell. Enjoy!

NegóciosNotícias e política
1 de 10
New Media Marketing Strategy By: Lauren Buskirk
Nation’s leading Mexican-style quick service restaurant chain 2 billion customers each year 5,800 restaurants
Challenges
Taco Bell’s Campaign
Increase Involvement Consumer
“ Get Real” Video Contest Facebook fans & Twitter followers gain access to special promotions YouTube Channel for the “Get Real” House Social Media Efforts…
“ Get Real” House
New Media Promotions Online Games Virtual coupons Fans Apps
Success? Investment Action Reaction Non-financial Impact Financial Impact ROI
Budget $$$

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