To Brand Company as a Leader in the Industry through brand recognition, logo identification, search engine results, product design and packaging and web 2.0.
2. Concept to
Completion
Mission:
To Brand Company as a Leader in the Industry through brand
recognition, logo identification, search engine results, product
design and packaging and web 2.0.
Multimedia:
Print | Internet | Video
Marketing:
Brand Identity | SEO /SEM/SMO | Call to Action
Leads + Conversion = Return on Investment
3. Marketing Mix
• Information obtained through our research to develop the
Four Ps; product, price, promotion and place.
• New Product Development Strategies, pricing strategies,
promotional strategies, packaging and distribution
strategies to reach our target market of potential
customers.
• Our finalized Marketing Mix will position our product to
our target market that will stand up to the competition
and gain our market share.
4. Marketing Objectives
• Marketing objectives include understanding the
marketing environment.
• Analysis of competitors to obtain our market share in the
industry, determining our target market through analysis
of market segments.
• Market Development Strategies to reach new customers
and build a strong brand identity, and diversification
strategies to expand into new markets and offer a larger
product line.
5. Market Analysis
• SWOT analysis to be used to understand our company’s strengths, weaknesses, opportunities,
and threats of our product and our competitors
• A situational analysis to understand our internal and external environments in the industry.
• The information gained is used to describe the marketing environment, outline marketing
objectives, and create a strategic business plan.
7. Search Engine
Marketing (SEM)
Improve Internet Ranking through marketing techniques:
• Search Engine Optimization (SEO)
• Social Media Optimization (SMO)
• Search engine and directory submission management
• Paid inclusion and trusted feed programs
• Pay-for-placement management (re: pay-per-click)
• Link popularity / reputation development
• Return of Investment (ROI) and performance monitoring
and reporting
8. Search Engine
Optimization (SEO)
Search Engine Optimization Services (SEO) to increase web placement. It is our goal to bring
your site onto organic placement that is done through the following methods:
• Meta data or Key Words
Search engines look for key words that define your company’s brand and services
provided.
• Google
Ad Analytics –to provide insight into your website traffic and marketing effectiveness.
Verification
Ad Words
Geo-target
• Site verification will increase its ranking.
• Site submission
Submit your site on all major search engines including Google, Yahoo, Bing
and MSN plus there are hundreds more places to submit your company url.
13. Multimedia Marketing
Call to Action to drive customers to make a buying
decision:
• Press Releases
• Advertisements
• RSS Feeds
• Video Production
• Brochures
• Mass e-Mail Marketing Campaigns
14. Lead Generation
There are numerous ways to attract customers which are segmented
between inbound and outbound leads. Regardless of how the lead is
generated, it is vital to also gain information about your clients so you
can contact them and provide them with information on your products
and services. All of the following are opportunities to gather information
about potential clients and how to reach them:
• Advertisements
• eBook
• Forms
• Request for Information
• Request for Quote
• Seminars and Webinars
• White Papers
17. Analytics
Knowing how and where you are reaching your clients.
Analytics provide insight into your website traffic and
marketing effectiveness to know how you are reaching your
audience and where they are located.
• Ad Words
• Analytics
• Geo-target
03.11.201
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18. Coordination &
Implementation
In order to keep Management inline with projects by
providing an overview of the process and deadlines for
completion.
Gant Charts
19. Lead Management
“80% of your sales comes from 20% of your clients”.
Lead Management through Content Relations Management
(CRM). I believe the other 20% of sales comes from follow-up!
20. Conversion Rate
Leads + Conversion Rate = ROI
The bottom line is a high return on your investment.
Laura Simpson
Simp8000@gmail.com
719.505.8000
