#nacadaINTL Conference Maastricht, NL June 7, 2013

1. 1
Communication 2.0
Plans: Effectively Engaging
Students Online
@laurapasquini June
7, 2013
2013 NACADA International Conference
Maastricht, Netherlands #nacadaINTL

2. http://bit.ly/nacadaINTL13

3. 3
Howdy
#nacadaINTL
[eh?]

4. A little about me...

5. 5

7. 7

8. Flickr photo c/o furiousgeorge81

9. Image c/o CRUSTINA! http://www.flickr.com/photos/crustina/3196036316/
Talking About #SocialMedia ....

10. Image c/o Luke Mahan http://www.flickr.com/photos/kremovich/4471473109/
Web 2.0
#SocialMedia
Social Web
New Media
#SM
Transmedia
Emerging
Tech

11. “Over 94% ofundergraduate, graduate,and community collegestudents are Internet usersand approximately 80% ofthis same group use socialnetworking sites.”
College students and Technology,
The Pew Internet Research

12. Purpose
(why?)

13. New Media Ecology Realities
• Media & gadgets are everywhere
• Internet = center of the revolution
• Easy communication
• Anywhere & anytime
• Multitasking = norm
• More change to come
• (Raine, 2007)
Flickr photo c/o of Dryicon

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15. Higher
Ed is
HERE

16. #NotImpressed

17. Technological Determinism 101
We live in a culture saturated with the idea that
technologies are, effectively, things in themselves, in
spite of the fact that they arise from and are utilized
and therefore given meaning within particular social
and cultural contexts. We tend to see technologies in
terms of their “thingness” – their shiny gadget glory
– rather than in terms of the affordances or action
possibilities they enable in different societal
situations. This separation of thing from context and
possibility leads to determinism, or the belief that
machines have the capacity to act on us and do things
to us in and of themselves.
~ Bonnie Stewart a.k.a. @bonstewart
http://theory.cribchronicles.com/2013/01/30/connected-learning-getting-beyond-technological-determinism/

19. Needs Assessment
1. Determine Advising
Technology Goals
2. Determine Resources
3. Create, Design, and Edit
4. Pilot the Project
5. Review and Evaluate
6. Update and Development

20. What expectations do our
learners have in the future?

21. Image c/o The Out Sourcing Company http://www.theoutsourcingcompany.com/blog/wp-content/uploads/2011/04/idea.jpg
There must
be others
ways to
support our
students

22. “Students experience an
increasing need for connectivity
and digital access to excel beyond
the higher education learning
environment. They must access
and interact with information,
learning materials, and colleagues
from around the globe.”
Implications for use of technology in advising 2011 N

23. The Iceberg Effect
© Mark Smiciklas Intersection Consulting

24. Created by @Ekutsko & @equalman
http://youtu.be/ZQzsQkMFgHE

25. Via @intersection1
http://www.intersectionc
Cultivate an Active Social Network

26. Flickr photo c/o hoodlumper
“Focus on connecting
with the people, and
the tools will all make
sense.”
~Chris Brogan

27. PLAN
(Who? where? what?)

28. WHO?

29. Develop an Identity
Do you like spam?
Students don’t either.
What is your office brand?
What information do you
need to convey to
students? Start with these
questions, and then add
in personality and variety.
@julieclarsen

30. 30
WHERE?

31. @tanyajoosten
http://tanyajoosten.com/
Resources
-Colleagues
-Campus
experiences
-Conference
connections
-Recommended
reading

32. Communication Goals
#Elearn11 via @schwier

34. WHAT?

35. “...technology could be used
much more strategically than is
currently undertaken to commit
students to their academic life.”
The Horizon Report 2012
Dahlstrom, de Boor, Grunwald, & Vockley, 2012

36. Social Media Strategy

37. Editorial Calendar and Content
Assessment
@julieclarsen

38. @thementalkavity

39. PILOT
(considerations)

40. Flickr photo c/o dsearls
Go Beyond the Silo to Plan

41. 41

42. Change in higher
education is NOT
NUTS!

43. 43

45. Crowdsourcing
Google Docs, Wikis, Social Networks, Skype/G+
Hangouts, Dropbox… OH MY!

47. Use of social media
does not mean that
sensitive data about
students or
faculty/staff members
will be released. Like all
things, proper training
should be conducted
to make sure everyone
is aware of protocols
and best practices.

48. Play = “the tension between the rules of the
game and the freedom to act within those
rules” (Thomas & Seely Brown, 2011)

49. Consider...
Connecting to peers
Saving time to play
Finding new ways of learning
Embracing alternatives
Being a participant
Modeling social media use

50. Evaluate
(review)

51. 51

52. 52

53. Measure & Assess
Reaction:
Did they like it?
Usability:
Did they use it? How? Easy?
Behavior:
Is there a changed behavior? Difference in service
provision? Student reaction?
Results:
Is there an overall advising benefit?

54. ANALYTICS
-Google
-Blog reads
-Social Network Analysis
-Twitter search
Hashtags
Institution/Office name
Social Grow
-Content Management
Bufferapp.com
Bottlenose.com
SocialBro.com

58. Examples
(communication 2.0
Plans in action)

59. Conversation

62. Dr. Alec Couros (@courosa) & #eci831

65. Discovery

71. Hashtags to Empower
Discussion

72. http://storify.com/Listen to Your Students

73. http://bitly.com/TwitterChatSchedule
Do you
have
something
to talk
about?

74. Storytelling

76. Reflection
http://techknowtools.wordpress.com/

79. Tell Me
About It

80. Connection

81. 81

82. #ugstJOU
R

86. Collaboration

87. @catspyjamasnz

88. Research
&
Support

90. http://www.sageperformance.com/ojs/index.php/LPQ

92. BreakDrink.com

93. Are you
having fun
yet?
Then why
bother?
@JeffJackson

94. Community
Development

95. Communities of Practice
http://www.ewenger.com/theory/
@nancywhite
Wenger, 2006

96. dailyshoot.comInformal Learning

97. 97

98. Professional Development
Follow on Twitter:
@AcAdvChat
Tuesdays 12-1 pm CST
#AcAdv Chat
acadvchat.wordpress.com

99. Mentoring

101. about.me/laurapasquini Laura.Pasquini@unt.edu
Stay connected #nacadaINTL
http://bit.ly/nacadaINTL13