WHC-Capabilities

MEET YOUR MARKETING GOALS
BE A
HOSPITAL
MARKETING
SUPERHERO
with content marketing solutions
from Wainscot Health Communications

201.746.7800
www.WainscotMedia.com/Health.php
HealthCommunications@WainscotMedia.com
CUSTOM MAGAZINES | NEWSLETTERS | SOCIAL MEDIA | MOBILE | VIDEO
CONTENT MARKETING for HOSPITALS & HEALTHCARE SYSTEMS
Content Marketing
For Hospitals &
Healthcare Systems
It’s not easy to be a hospital marketer these days.
The field is experiencing seismic shifts due to the
Affordable Care Act, hospital mergers and healthcare
systems that grow more complex by the day, shrinking
budgets and increasing competition—and the relentless
march of technology. It’s become too complex for one
individual to master.
As you’ve surely discovered, hospital marketing today is a
team endeavor. And if you’re going to be on a team, why
not pick a teammate that not only knows all the latest
marketing strategies but also has deep roots in hospital
marketing? We can help you:
• Fuel service line growth
• Outperform your competition
• Make your marketing budget go further
• Do more in less time
• Build a team with the skills you need
Wainscot Health Communications, formerly part of
Dowden Health Media, has been producing turnkey
content marketing for hospitals for almost 25 years. We’re
steeped in the hospital market and the unique challenges
of creating compelling content for your internal and
external audiences.
It was the
best marketing
decision I’ve
made in five
years.”
—ºFRANK J. VOZOS, M.D.
EXECUTIVE DIRECTOR,
MONMOUTH MEDICAL CENTER
Meet Your
Marketing Goals With
Content Marketing

201.746.7800
CONTENT MARKETING for HOSPITALS HEALTHCARE SYSTEMS
Fuel Service Line Growth
You’ve probably been told that you need to prioritize
the growth of a particular service line—and that’s on
top of your regular marketing initiatives. We can help.
A service line piece or series by Wainscot Health
Communications can jump-start any department’s
growth. These pieces can be in print or digital format—
or both. A service line mini magazine can inform
patients about the breadth and depth of specific
services rather than providing only a general overview.
Your story can be told in as few as 8 pages or as many
as 52. More pages give you more opportunities to
educate patients and members of your community
about specific diseases and conditions, help them
understand risk factors and outline the best prevention
and treatment options.
Service line pieces have driven real results for our
partners. We’ve produced pieces for women’s health,
geriatric and cardiology departments and more. It
worked for them. It can work for you too.
Senior leaders
at health care
organizations
rank service lines
among their top
prospects for
growth in the
next 3-5 years.”
SOURCE: HEALTHLEADERS MEDIA

201.746.7800
These days, you have more and more competitors. Some
of them are behemoths while others are non-traditional
healthcare players, and you have to stay ahead of all of
them. The squeeze is on!
Health Life is different from other hospital newsletters
because it’s an authentic magazine. It looks like a piece
that’s made to entertain and educate consumers, not a
marketing piece. The name tells you exactly what’s inside—
our editorial staff emphasizes content that’s important
to your readers, providing cutting-edge health news and
varying the pace with relevant lifestyle features.
Every page of Health Life is designed to help readers lead
healthy, fulfilling lives, and the quality of the content in the
magazine reflects the quality of your hospital or healthcare
system with your name on the cover.
With more and more people consuming content on their
phones and tablets, Health Life goes mobile too. That
means you can dominate your market both online and off.
Health Life magazines have worked for Monmouth Medical
Center, St. Peter’s University Hospital, Westchester Medical
Center, St. Barnabas Medical Center and Holyoke Medical
Center, amongst others.
The quality of
Monmouth
Health Life
is just so much
better than what
comes from other
hospitals. It’s a
real statement to
the community
about the quality
of our care.”
—BILL ARNOLD,
CHIEF OPERATING OFFICER,
MONMOUTH MEDICAL CENTER
Outperform Your Competition

201.746.7800
Hospitals everywhere are cutting budgets, and marketers
are focusing on initiatives that get the best bang for their
buck. A custom magazine or service line piece by Wainscot
Health Communications can give you just that.
With “digital first” products, you can cover multiple areas
of your marketing plan with a single initiative—which
means a single line in your budget. We can help you create
an interactive online magazine, then reuse the content in
a print magazine. You get the best of both worlds, and your
readers get easy access to your content in their preferred
format—anywhere.
Think all that sounds too expensive? Our print and digital
magazine programs are a lot more affordable than you
might think. With a range of page, paper and distribution
options, they’re designed to fit almost any hospital budget.
We also provide an extensive medical content library,
containing years of articles from Health Life and other
publications. That means you don’t have to spend time
writing or money hiring someone else to write new content
for you. Just buy a license and use any content you need in
your own materials. It all adds up to a partnership that’s
both flexible and affordable.
You folks at
Wainscot do an
A.W.E.S.O.M.E.
job! Right now,
everyone on my
side of the world is
swooning over the
recent issue! Thank
you for making our
day!”
—MARIO D. SMITH
SENIOR COMMUNICATIONS MANAGER
CENTER FOR REGIONAL HEALTHCARE
INNOVATION
WESTCHESTER MEDICAL CENTER
Make Your
Marketing Budget
Go Further

201.746.7800
Do you feel like you always have more to do and you
don’t have enough time to do it all? We can help.
Our team has the skills and experience to help you
accomplish your goals on time.
We’ve been in the healthcare content creation business
for almost 25 years. During that time we’ve dealt with
thousands of deadlines. We’ve honed our ability to finish
content marketing projects right when you need them.
Our healthcare content library is filled with hundreds of
articles on a huge range of topics. If you need something
that isn’t in our content library, our team of writers and
editors has the expertise to create it for you.
Have you ever noticed how an expert can complete
a task in a fraction of the time it might take you?
Marketing these days takes a huge range of skills.
You can save yourself a great deal of time by putting
our writers, editors, designers, web developers and
programmers to work as part of your team.
You can even write some of your content yourself and
our team will help you finish it up. We’re flexible. Our
goal is to get you to the finish line on schedule.
More marketers
say they are
challenged with
finding trained
content marketing
professionals this
year (32%) than
last year (10%)”
SOURCE: THE CONTENT MARKETING
INSTITUTE AND MARKETINGPROFS
Get More Done
in Less Time

201.746.7800
Writing. Editing. Graphic and layout design. It was bad
enough when you were only dealing with print.
Now that hospital marketing has gone digital, you also
need to build your website using HTML, CSS, and JavaScript
and make it accessible on smartphones and tablets with
responsive design and mobile apps. You need to create
compelling content for blogs, social media, e-newsletters and
landing pages, and you need to optimize all of that content so
you rank well on Google and other search engines.
Not all hospitals have the budget to build a large marketing
team internally, so it’s not surprising that you might be
short on some of the skills you need to tackle an integrated
marketing program.
Wainscot Health Communications is here to be your virtual
marketing team. Our writers and editors know how to
create high quality healthcare content. Our developers and
designers have the digital skills to help you tell your story
your way both in print and online.
Because our team has decades of experience in the healthcare
industry, you can trust that the quality of everything we
produce will reflect the quality of your institution.
Health Life
is beautifully
designed,
production is
of the highest
quality, and it is a
publication Saint
Peter’s is proud
to have our name
on.”
—MICHELLE LAZZAROTTI. DIRECTOR,
MARKETING AND MEDIA RELATIONS,
SAINT PETER’S HEALTHCARE SYSTEM
Build a Team
With The Skills
You Need

201.746.7800
We have a wide range of hospital marketing offerings
that can help you achieve your most pressing goals.
Custom magazines and newsletters
Our custom magazines are different from other hospital
newsletters because they are authentic magazines. In
addition to custom content about your hospital, they
include articles on health, local information and lifestyle
features. There’s something for everyone in each issue, so
that the people in the community you’re trying to reach
are more likely to pick up the magazine, read it from
cover to cover, and save it.
Service line pieces
A great way to bolster your hospital’s performance is to
create a service line piece or series. A service line piece
informs patients about the breadth and depth of specific
services. Your story can be told in as few as 8 pages, or as
many as 52. You can cover one specialty area at a time,
or cover multiple service lines in one piece.
Content library
Perhaps you just need some extra content for your
current newsletter or website. Our content library
can help. Our healthcare content library is filled with
hundreds of articles on a huge range of topics. You can
purchase as many articles as you need on topics ranging
from allergies to women’s health and everything in
between.
Social media marketing
Our social media marketing program provides you with
your own virtual content generation and social media
marketing team. We write blogs for you on a weekly basis
(from 2-5 per week depending on your needs.) We also
post your blogs to your social media pages to drive more
traffic and awareness to your website and blog.
Content marketing options

201.746.7800
E-newsletters
Email is still one of the most effective marketing
mechanisms. Take your great content and push it out to
your patients, referring physicians and community via an
e-newsletter. We can build an e-newsletter template for
your hospital and write articles for you as needed.
Videos
Our video production service provides you with
professionally shot and edited videos. Video is a great
way to spotlight the expertise of your physicians and
build the brand of your hospital. Your videos can be
hosted on your website, blog and posted to social media
sites, such as YouTube and Facebook.
Online reputation management
Patients are increasingly using websites like ZocDoc,
RateMDs and Vitals to read and post online ratings and
reviews of physicians. Part of managing your brand today
is being aware of these reviews, responding accordingly
and proactively collecting positive reviews. We can help
you accomplish all these tasks using our online reputation
management team and tools.
Mobile apps
With smartphones becoming the primary way people
access the Internet, one way for your hospital to lead the
way in your region is to develop a mobile app. We can
make it much easier for you to reach this goal by using
our existing mobile app framework. Your app will be
customized to your area and branded with your hospital’s
name. It’s a chance to make your hospital stand out with
today’s mobile patients.
Content marketing options
continued

201.746.7800
Wainscot Health Communications is here to help you
achieve your marketing goals.
We create skillfully blended education and marketing
programs that marry medically authoritative content
with strategic promotional messages—without
compromising the integrity or effectiveness of either.
Our offerings include local magazines designed to help
a hospital dominate its market, service line pieces
that drive growth, a wide-ranging content library as
well as a full suite of digital products, including blogs,
e-newsletters, videos, social media monitoring and
mobile apps.
Wainscot Health Communications, formerly part of
Dowden Health Media, has been producing turnkey
content marketing for hospitals for almost 25 years.
If you’d like to learn more about us visit our website,
www.wainscotmedia.com, or read our free hospital
marketing tips on our blog, blog.wainscotmedia.com
Seventy-four
percent of
marketers
believe that
they could drive
2.5 x more ROI
if they had an
expert content
team”
– CONTENTLY,
THE STATE OF
CONTENT MARKETING, 2015
About Wainscot Health Communications

LEARN MORE
201.746.7800
We love hospital marketing. We love to talk to
fellow healthcare professionals about solving
marketing challenges and creating campaigns
that soar!
If you’d like to talk about ways to solve your
most pressing challenges and achieve your most
important goals, please give our publisher Laura
Dowden a call at 201 746-7800 or email her at
laura.dowden@wainscotmedia.com. We’d love
to talk—no strings attached.
Let’s be superheroes together!

WHC-Capabilities

Recomendados

Recomendados

Mais conteúdo relacionado

Mais procurados

Mais procurados (8)

Destaque

Destaque (18)

Semelhante a WHC-Capabilities

Semelhante a WHC-Capabilities (20)

WHC-Capabilities