Prototype magazine's print media pack for 2011.

1. photography by james beattie
LAURA ALLEN, EDITOR
www.prototypemag.co.uk
prototypemag@gmail.com

2. The editor’s mission
THE DEMOGRAPHICS
Prototype magazine is intended to provide those The niche
Practicing the creative arts in the midlands a fresh and (Based on facebook demographics & market research)
distinctive pedestal to express their work, delivered in a
unique, eclectic yet 51% male : 49% female
Prototype magazine has a diverse niche within its market. 52% aged 18-24
Professional and innovative style.
In Staffordshire there is no other similar physical publication 80% are based in Midlands, UK
that helps to promote those studying creative subjects, whilst Income salary lower than £6000 and studying at University.
Prototype is targeted at dynamic students and young
many major cities do - for example, Sheffield’s Now Then.
Creative’s within staffordshire and the surrounding
The magazine is open to any new or withstanding projects
Counties.
which involve the creative arts, allowing its target market to
enjoy an understanding of the current creative opportunities
Prototype intends to develop strong network links with
within the area. Prototype magazine offers its contributors
those in the creative industries,
and consumers a dynamic and unique pedestal to network,
Museums, craft fairs, educational establishments and of-
promote and broaden their portfolios.
fer guidance and networking
Opportunities to new artists.
Crafts by Guerrilla Crafter (issue two)
Progression and Re branding
Targeted distribution
When Prototype began in March 2011 it was the final
Prototype wishes to be easily accessible for our target Major project for owner, Laura’s Foundation Degree in Fashion
market, whilst remaining independent and personal. Studies. The self-created brief was in order to combine Laura’s
skill set whilst providing her local community with something
Prototype is currently available to purchase online to become involved in. The project gained Laura a First Class
through the web site and also the our Big Cartel web Honours and enabled her progression to her top-up course in
shop. Entrepreneurship in The Creative and Cultural Industries. With
Photography by James beattie the help and mentoring of professional practitioners, feedback
Prototype wishes to continue its sales through local from the contributor and the consumer, in August 2011
craft fayres throughout the Midlands, being available to Prototype was rebranded to create what you see today.
our target market directly. At the craft fayres either the Eclectic content, a vintage hand-made feel, and a strong brand
director or a representative will be on hand to provide which can be applied to range of projects.
interested artists, consumers, or advertisers the correct
information and provide a personal service. Since the relaunch of the Prototype brand the magazine has
sponsored events, gained sale placements with Vintage and
As the magazine develops it is hoped that Craft Fayres and developed a new selection of promotional
Prototype will be available to purchase through online material.
fashion stores which suit the magazine’s style, such as
Urban Outfitters and American Prototype magazine also now has a new marketing direction,
Apparel, as well as in store. Along with diverse fashion whilst still wishing to remain independent and small the
houses, Prototype aims to sell through Magma Books and Director decided the outlet of the magazine to be reviewed,
independent book stores and art/craft shops. with this came a new website which makes it quick and easy
for customers to purchase, opened a BigCartel online shop
To ensure the magazine remains independent and which is also accessible to our Facebook fans, begun a Twitter
Personal it is important to the company that the outlets page and is gradually becoming more popular.
are well chosen to enable a direct service and
Communication with the consumer, whilst being
Accessible; subscriptions are available for this
purpose and Prototype magazine will continue
to sell at arts & crafts fayres throughout the UK
to help support artists and small businesses.

3. The Contributor The Reader
Each and every contributor to Prototype is provided with a
unique and diverse platform to publish their work. With that,
each contributor is provided with a free copy of the magazine Every reader is important to Prototype magazine and we en-
which they submit work to. Contributors are also signed up to deavor to deliver a publication that our readers are influenced
our Loyalty List to continue to provide contributors with by and enthusiastic about. Prototype wishes to bring our rears
further discounts and offers on the magazine and those an innovative and unique publication where you can see the
organised by small businesses. fantastic artwork that The Midlands is lucky to have, find out
what events you can get involved with and keep upto date
Prototype also aim to provide support and guidance where with new and emerging talent.
possible to help the progression of your chosen career or
development in your chosen creative area - i.e. providing net- Quriky and homegrown work submissions give the magazine
work contacts, promoting work after your contribution. its backbone. Warm and welcoming editorials with a gentle
approach to layout and presentation keep the magazine nicely
Submission guidelines familiar yet ever inviting.
It is free to submit work to Prototype magazine (this does NOT All thoughts and feedback is precious to Prototype to ensure
include advertisements for small businesses) The work may we develop and direct our selves to the evolving target age
include: artwork by flore faucheux group. We want to know everything from whether your love
or hate the magazine to what you did at the weekend. If we
Creative writing, journalistic reviews, photography, music, are getting something completely wrong please let us know,
crafts, graphics, design, illustration equally if we are doing something marvellous please applaud
our hard work, either by telling us or recommending us to a
If your work does not fall under any of these categories, do not friend.
hesitate to contact us, you may be something we are
Missing! However, if you are looking for advertising
Opportunities please read the advertising guidelines.
Work must be submitted to Laura at The advertiser
prototypemag@gmail.com - please do not submit via social
networking sites, this will not be considered.
To accompany your submission please provide: A creative and passionately developed local magazine which
openly supports all of its advertisers through blogging and
Your resume, 3x photographed images of your best work, a word of mouth whilst actively publishing your advert in a vari-
short overview why you would like your work to be published. ety of Professional formats for you to chose from:
Please note, although Prototype is very open to a selection (flier inserts, front and back inside cover, back cover, 3-page
of artwork please check if you feel it will appeal to our target Illustration by showcase, half page, quarter page)
market. jamien marley
We are targeting the fresh and emerging talent of today who
If you would prefer to submit specific work for the have strong interests in art, design, music and events. The
magazine there are plenty of competitions and briefs to get majority of our customers are studying at University living on
involved in posted on our website, twitter and facebook pages. campus between the ages of 18-24.
You can also sign up to our e-mail list to receive these directly.
Prototype magazine offers advertising at excellent prices to
Work specifications: ensure we build a trust between those who chose to advertise
with us. Prototype has a strong work ethic and will endeavor
All work must be electronically submitted unless requested to support advertisers outside of the in-magazine content.
otherwise by the Editor. All work must be submitted in either Annual
Jpeg. or PDF. format and of high resolution (300ppi or higher). advertising contracts are available to ensure space is secured
Any offensive or inappropriate material will not be published. within the magazine. Advertising rates are flexible.
If you are submitting a written piece, please ensure that this
has been spell check and is saved in a free reading format.
A declaration of originality is required by all agreed
contributors before work is eligible to be published.
graphics by ryan waldron

4. Press Release
Prototype Magazine
FOR IMMEDIATE RELEASE
STAFFORDSHIRE, 2011: Prototype magazine is a new publication for those practicing the creative arts in
Advertising Rates Staffordshire and the surrounding counties. The magazine began as Laura Allen’s final major project for her
Foundation Degree at Staffordshire University, in which she achieved First Class Honours. It was created
through passion and hardwork, with the goal to help promote artists for free. It is to be used as a pedestal
to help creatively minded individuals promote and publish their work, whilst providing them with a diverse
Advertising Costs piece for their portfolio.
Full single page £20
Double page spread £30 The first issue of Prototype can be purchased online and was highly influenced by the Punk era. However,
Inside cover (front) £40 development of the brand and content, Prototype magazine has been rebranded with an eclectic, vintage
Inside cover (back) £40 and handmade feel. Along with a new brand, Prototype has a new website, new merchandise and a new
Outside back cover £50 direction.
Campaign showcase (3 pages) £50
Insert fliers (200 distributed) £10
Issue two will be on sale to the public at Nana’s Vintage Fair at FatCats, Hanley on Sunday 11th December
All advertisements are in full colour and supported where advice can be sought, subscriptions are available to be purchased and you can sign up to our Loyalty
by the magazine. List to receive unique offers and discounts. Issue two retails at £4 and yearly subscriptions are available for
Rates are flexible. £10 (for limited time only)
If you wish to secure an advertisement with
Prototype magazine please contact Laura Allen and
prototypemag@gmail.com Following our first Art & Craft fair Prototype hopes to continue to sell at more fairs around the Midlands.
It is completely free to contribute to the magazine and guidelines for submission can be found on our Face-
Calendar book page and our website. There are minimal and flexible fees for advertising for small businesses wishing
to have a printed advertisement.
November 11th FINAL CALL FOR ANY WORK SUB- Prototype is an independant zine, with a handcrafted, personal feel, revamping Staffordshire’s ‘Creative
MISSIONS County’ title.
December 1st ISSUE TWO SENT TO PRINT
For further information, press enquires or to contribute work please contact:
December 11th ISSUE TWO ON SALE at Nana’s Vin-
tage Fair, FatCats Hanley
Laura Allen, prototypemag@gmail.com or visit www.prototypemag.co.uk
Facebook: ‘Prototype magazine’ Twitter: prototype_mag
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