Introduction to the Los Angeles Startup Community

Introduction to the Los Angeles Startup Community
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY Sam Teller Managing Director Launchpad LA (Last Revised: Nov. 21, 2013) 1
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I THANKS THANK YOU FOR CONTRIBUTIONS TO THIS GUIDE • • • • • General Assembly Kyle Taylor Matt Brimer Steve Schlafman Adam Lilling 2
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I CONTENT CONTENT 4 – About Me 5 – Launchpad LA 8 – Disclaimer 13 – Startup Communities 20 – What Defines an Ecosystem? 21 – Startups 22 – Founders 23 – Talent 25 – Venture Capital 29 – Angels 31 – Accelerators 32 – Incubators 33 – Things to Ask 34 – Coworking Spaces 35 – Partners 37 – Service Providers 38 – Press 39 – Misconceptions 40 – Startup Jobs 42 – Do / Don’t 44 – How to Get Involved 46 – Education 47 – Go 3
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I SAM TELLER ABOUT ME • Managing Director of Launchpad LA • Born and raised in LA • @samteller • steller.tumblr.com • http://www.linkedin.com/in/steller 4
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I LAUNCHPAD LA 5 LAUNCHPAD LA • @LaunchpadLA • www.launchpad.la • Mentorship Program (2009-11) • 23 companies • Accelerator (2012 – 13) • Sam Jamie Chelsea Nick Kyle 31 companies (not all public) • Total (2009-13) • 54 companies • Over $140m in venture financings • Over 25 VCs have financed Launchpad LA deals • Over $80m in exits Patrick
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I LAUNCHPAD LA LAUNCHPAD LA CLASSES 1 & 2 (mentorship program) Acquired by AMEX Acquired by Adenyo Acquired by SquareTrade Acquired by Chegg Acquired by OVGuide Acquired by Forbes Acquired by InformedDNA (2 acquisitions not yet public) 6
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I LAUNCHPAD LA LAUNCHPAD LA CLASSES 3 - 5 (accelerator program) 7
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I DISCLAIMER DISCLAIMER • I do not know everything about LA tech • I did not purposefully make omissions • I could not include every person and business (Let me know what I missed) 8
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I HOW IT IS DEFINED 9 LOS ANGELES STARTUPS Tech + [ ] LA has: …media 1. Entrepreneurial Culture …commerce (aerospace, ecommerce, media, apparel, video, ad tech, more) …fashion …mobile …anything! (experience in ____ + technology) 2. Engineering Talent (universities, Google, etc) 3. Proximity to Capital
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY HOT SECTORS IN LA Mobile / Social Video Ecommerce Snapchat Tinder Whisper Maker Studios Machinima Fullscreen Nasty Gal Just Fab The Honest Co. But also . . . 10
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY 11 SECTORS IN LA Advertising Technology Enterprise and SMB SaaS Shared Economy Education Hardware Gaming Financial Technology Marketplaces Developer Tools Data
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I REPRESENT.LA REPRESENT.LA Created by Tara Tiger Brown, Alex Benzer, Sean Bonner 12
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I MAP 12 STARTUP COMMUNITIES PASADENA HOLLYWOOD SANTA MONICA DOWNTOWN CULVER CITY VENICE
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I SANTA MONICA SANTA MONICA • Center of tech community and “Silicon Beach” • 3rd Street Promenade, Main St., Montana, Yahoo Center • Co-working spaces 14
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I VENICE VENICE • Venice Boardwalk, Abbot Kinney, Main St., Muscle Beach • Google Campus • Co-working spaces 15
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I CULVER CITY CULVER CITY • Downtown Culver City, Hayden Tract, Sony Pictures lot • Large spaces for production • Affordable rent • Co-working space 16
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I HOLLYWOOD/WEHO/BH 17 HOLLYWOOD/WEST HOLLYWOOD/ BEVERLY HILLS • Digital media companies, agencies, management companies, etc • Co-working spaces
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I DOWNTOWN DOWNTOWN • Arts district, fashion district, financial services • Large spaces for manufacturing • Co-working space 18
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I PASADENA PASADENA • Community around Cal Tech, Idealab and Art Center • Incubator • Co-working space 19
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I HOW IT IS DEFINED WHAT DEFINES A STARTUP ECOSYSTEM? • • • • • • Startups Talent Investors Mentors Partners Service Providers 9
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I WHO THEY ARE STARTUPS 12Twenty 2 Billion Monkeys 20JEANS 61 Holdings Access 360 Media Accordent Technologies Accruent AccuScore Ace Metrix Active Storage, Inc. Activison Blizzard Ad Hoc Labs ADAM Inc AdColony Adconion Media Group AdEngage ADG Eco Lighting Adler Integrated Adly AdMedia (Ad.com) AdStar AdTouch AdventureLink Affordit Afterschool.me AgentPair Aggregage AHT AirportChatter AKMG alphaboost AlumniFunder, Inc. American Golf Corporation American Standard Television Analog Creative Inc aNewPet, LLC Appetize Applico ApplyIQ Approom Artisan Park Ascent Media Corporation Asset Smart Assignmint At The Pool AudioMicro, Inc. Aura Systems Avanoo Ayax Systems Baboo Badongo.com BakeSpace.com Beachmint, Inc Bead Relief BEASTMODE.FM bebo.com Bellinity.com Best of Media bestcovery.com Betterworks BetterYou BeyondCurious Bia Big Frame Big Live BiggerBoat Bigwords bitium BlackLine Systems bLife Inc Blinds of Beauty Blip BlockBeacon BloomNation Blue Lava Group BOOST BountyBuy BQE Software Breaking Bread Brevity Ventures Inc. Briabe Media Brighter.com Britespaces Broadata Communications Broke Girl's Guide Bros4Bros LLC BTS411 Buffalo Studios Built by Kids Burstly / TestFlight Business.com BuzzDash BUZZMEDIA CADFORCE Caffeine-Free Campus Explorer CapLinked CARD.com Cardify CarHound CarsDirect.com Case Stack CathÃ… .tv Â• d Causecast Causora Central Desktop Champion Media & Entertainment ChazBo Music Cheerful, inc. (Cheers) Chill Chirpify ChoicePunch ChowNow Chromatik Cinema Now CitizenNet CityGrid Media CitySourced CKMG ClearWater Holdings ClickGenie Media Clorder inc Closet Couture Club W Cognition Cojoin Inc. Com2uS Corp Combatant Gentlemen Computing Net Connexus Connu Publishing Content Blvd ContentGuard Contur Convertro Cooking.com Core Performance Cornerstone on Demand Cosmi Cost Cooperative Counterpoint Systems Coverage Sherpa Coveralls.io CPO Commerce Cramster Inc. Crashworks, Inc. Creative Citizen Criteria Corp crowdfunder Crowds on Demand Ctrl Me Robotics Culture Jam CurbStreet Cuttle Cuturia Cyber City3D CyberU Cyloop DailyISO Dakim Dances Made daqri dareme.to Dash Go DataPop Dather DAVE Networks DB New Energy DDD Deal Bird DECA Degree3 Demand Media Derivatas deviantART DevZuz Digital Containers Digital Domain Digital Ordnance digitalbucket.net Digitsy, Inc Discovix DocRun DocStoc DogVacay.com Dollar Shave Club Don't Blink Design Donat Wald & Haque DormInk Double Fusion Dreamly Dryad Communications DYL Earbits, Inc EarPeace Ebyline, Inc. EDDEFY Edge Cast Edo Foundation eFans eForce Media eHarmony.com Eliosolar Ember Enervee Engrade.com eNotes.com Inc. Enovative Enplug, Inc. Enthusify EPage, Inc. Equipois Inc. Escape Apps EventSorbet Eventup Evox Images Excelsix ExoWaste Expense Bay Extra Lunch Money Ezvid Inc. F.8 Interactive Faburent Inc Factual FAD.IO Family Finds Famundo Fan Appz fans.lu FanWire FastCall FatalCut Entertainment Favortree Federated Media Fetch Technologies Film This FilmBreak filmquotra FilmScreenr filmSPARK, promoSPARK Filmzu FinditParts First Freight CRM FirstString FitKit FitOrbit Fitosis.com Flektor Flinja FlipSwap Fliptu Flower Muse FreedomPop Fresh Interactive, Inc. FreshRankings FrothyGoodness FUHU Fullscreen Fundable FWD:labs Game Evolution, LLC Game Factory Game Night Media Game Trailers GameFly gamepression Gamzee General Assembly Generate Geni Geodelic Systems GeoGraffiti Geosemble Technologies Inc. Gether Ghost Post Giant Media Giftioni Gig.LA GigaMoves Gigmor Give To Get Jobs GIVIGIV celebrates your people GIViNGtrax Global Wine Alliance Go Moment Gobbler Gogii Goldstar Events GonnaBe GoodReads GoodRx Gorilla Nation Media GoSave Gotokki, Inc. Gradient X Graff-It! GRAVIDI, Inc. Gravity Green Dot Corporation Green Geeks Green Street/GeoBrand Green Wavelength GreenDeals.org Greneker Gridtest Systems Grindr Gripe Gross Domestic Product Grubwithus Guidance Solutions GumGum hck.io HealthCounts HeatSync HelloSociety Highly Relevant HighSchoolClothing.com HitFix Hive Lighting HKcorp Hollywood Vine Group Honey Hoonto HPRLCL Hulu LLC HYFN8 Hypemarks iChange ICON Aircraft Image Metrics Imager Searcher Inc. imFORZA Industrial Energy Alliance InfoSearchMedia Inherited Health Inktank Instacanvas Installation Magazine Instastock Images Intake.Me Intent Internet Brands Internships.com Interpersonal Intelligence, LLC Interpret InVenture Invested.in IRIS.TV iRise IROCKE ISBX Corp Island Cart iStreem Media iSuppli IT Support Guys iVisit iVolunteer.org J. Hilburn Jaanuu Jabid Inc Jam Studios JazzPlanet Jellibug Jetpack JibJab Media Inc JobSync Juicykits.com July Systems JumpTime JuntoBox Films Just Fabulous Kandoobi LLC KarmaGoat Keepdom Inc. Kick Punch Labs Kids Camps KILLDISCO Design kindsstoff KitApps Kite Klicksports Knowledge Holdings Koders KooDooz Kotura Kuapay Lantern LAScenester.com Latina Lifestyle Bloggers Collective LeadFerret Leftronic LegalCrunch LegalZoom LeisureLink Inc. Lensley Less Neglect LetMeHearYa Lettuce Lifecrowd Lifeyo Light Prescriptions Innovators, LLC Lightcraft Technology Lightcrest Little Black Bag Littleye Live Office Live Strong Livestream LivnGiv, Inc. Love It, LLC Lumi M-GO Mahalo MailPix.com make.tv Maker Studios MarketPsy Capital MarketShare Marvel Studios, LLC MasonCloud, LLC Massive Joe Studios MasterImage 3D MatchCraft Mayhemic Media LLC Measured Search Med Athletics, LLC Media Temple Media Trust MediaMine MediaPlatform mediastudio mediastudio Meet, Mingle, Move. Meetrix Mention Mobile LLC Mergelocal Inc. Metacloud Metacritic Milk & honey Milken Institute MiniTime Miso Media Mixed Signals Mixtaping.fm Mobile Deluxe Mobile Roadie MobileCause MobileCause, Inc Mobovivo Modern Intrigues Mogreet Mojiva Moment Feed Moofaces Moonshark moShare Moshpic MOTION DISPATCH Motorator, Inc Movement Park Movieclips,Inc MoVoxx Muir Data Systems Musicane Corp MusicHype My Damn Channel My Fruity Faces My Life MyLife.com Mylikes myRight MySocialCloud.com myTreat Nasty Gal National Banana National Payment Network NationBuilder Needly NeighborGoods Neodata Intelligence NeoHire Neomed Software Nesting Network Automation Nevolution Next Impulse Media LLC Nimble CRM No Mimes Media Noise Los Angeles Nubook Oblong Industries OkCupid Labs (LA) Omaze Omnia Media OneCubicle Onestop Internet Online Land Planning OpenX Osurv Outcast Outlisten Overhead.fm Oversee PageWoo Park Me Particle 5 PartnersHub Party Earth Pastelink Payoff.com Paystik payvia Peerless Perfect Business Perfect Market Periodical Persway.me Photography BlogSites PictureHealing PIDSO Inc. Piglt Pink Cloud 9 Pixel Fish Plan A Drink Planana Playsino PlayWerks, Inc Plug.dj Pogoseat Pop-Up Pantry Porter Pose Postcard on the Run Praedicat, Inc. Primoca Privy.net Prodege / Swagbucks.com ProductionBeast Productsy ProgrammerMeetDesigner.com Prolebrities PromoJam PublishThis Pure Video PurePhoto Q1Media Quarterly Co. Qubeey, Inc Radical Studios Rails Girls LA Ramprate Ranker Readz RealDealDocs Reality Wanted Recargo, Inc. Regard Venture Solutions Rent.com RentalCompare Renter's Friend Republic Project Retention Science Revongo RewardTag Rexter Rhovit RideApart Rideshare, Inc. Rightsline Riot Games Rivalry Games Rivvid Video Trivia Games Roaming Hunger RoboDynamics RobotDough Rocket Online Media RocketFrog Roozt RTime.com Rubicon Project rundavoo Rush49 Sale Zap, Inc samesurf Sandwich Video Sanebox Savings.com ScaleHouse ScanDigital SceneShot Scoop Scopely ScoreBig.com Scratch Seed Theory Advertising & Design Segment Interactive Seismic Games Sellbrite SEOintelligence Serious Business ServiceMesh, Inc. SFW SGN ShareSquare Shift Ship Mate Shoe Dazzle, Inc, ShoppingCart.NET Shoptalk.la Showcase Technology ShowKit Sidebar, Inc Siderean Software Sierra Monolithics Sightcine, Inc. Silicon Beach Fun Silicon Beach LA SimplePractice SimplyFinance Six Degrees Games Skild Skilloop Sky Bird Travel Tours Smart Jog SmartAction SmartRules Smilu, Inc. Snapchat SOA Software Social Approve Social Project Social Rewards SocialEngine SocialTagg Socialtyze SocialVibe SodaHead.com SoftEgg Sometrics Sparktooth Sparqlight Spindi Music Spire.io Splash Splooth Spoiler Shield Spokeo Sports Buy stacksocial StackSocial Stan Winston School of Character Arts Star Labs / Readz Star Taggers Stardoll Media Startup Payments by NDMS Startup Vitamins STATE steelhouse Stickam Storiad Stratalux, Inc. Streamin' Garage Streamup Streetfire.net studintstay StyleSaint Supermassve SuperTuner Surf Air Swagsy Sweety High TabletKiosk Taggle Tailored Republic Tandem Stills + Motion, Inc. Tapshare Target Close Task Us Tasqe Tauris.io Team Amougou Publishing Tecca Tele Flip TeleSign Tennis Channel Terra Matrix Media TestMax Inc. Textags, Inc. textPlus The ACME Network The Auto Moto The Brain Technologies The California Stock Exchange The Green Spot The Honest Co. The Posterity The Price Pros The Search Agency The Startup Car Inc. The Wrap TheLEK.com TheStyleClub This Next ThrdPlace Ticketmob TigerText, Inc Tire Tab Titan Gaming Tongal, Inc Topanga Technologies Topspin Media Total Beauty Media Totally.Me Touchsemantics, LLC. Townhang.com Tradesy Trail Box Travelstrings Trexa Triptrotting Trivial Software TrueCar TrueVillages tryCapsule 21 Tuition.io TuneWiki TweetMyJobs TwitterTopper UberMedia Uncouth Media, LLC Unfold Inc. unITy PSA Untappd uSamp USBX Userplane Ustream Valarm Vantage Media Vantage Surgical Systems Varoj Vault Street VAULT29 Veebox Velocify Inc VendorPriceBook.com Venyooz verago.com Veric Software Viddy Vidilife Virtual Greats Virtual Piggy Visual Potluck Viva Vision VoAudio Vokely Vokle Vortx Immersion Media, Inc. VX4G Wireless Vyclone W4, LLC Wallaby Financial Warner Energy WebGem Network Webgiftr WelcomeFaith.com Wemo Media WeSawIt Inc. Whalebone IR and Software What's Trending WhatsGood Where My Dogs At WireJack Wishiverse Wittlebee WonderHowTo www.onlybusiness.com Xact Check XrackPro Xwerx YBUY, INC. YellowBot YesPix younity (Entangled Media) Yowza!! YS Interactive YummyYummyTummy ZADSPACE Zag ZEFR zest cash ZexSports Zillion TV ZipfWorks ZipRecruiter ZOWOWS Zugara
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I FOUNDERS FOUNDERS 22
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I TALENT UNIVERSITIES and more… 23
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I TALENT DESIGN TALENT 24
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I VENTURE CAPITAL 25 VC FIRMS Double M Capital (plus many firms from Silicon Valley, New York and other cities)
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I VENTURE CAPITAL VC PARTNERS Anthem Venture Partners Bill Woodward Brian Mesic Mike Murphy Baroda Ventures David Bohnet Peter Lee Crosscut Ventures Rick Smith Brian Garrett Brett Brewer DFJ Frontier David Cremin Scott Lenet Double M Capital Mark Mullen Greycroft Partners Dana Settle Mark Terbeek Rincon Venture Partners Jim Andelman John Greathouse Karlin Ventures TX Zhuo Rustic Canyon Nate Redmond David Travers Neal Hansch John Babcock Lowercase Capital Matt Mazzeo Chris Sacca MK Capital Yair Landau NALA Investments Tom McInerney Emilio Diez Barroso New World Ventures Matt McCall Plus Capital Adam Lilling Siemer Ventures David Siemer Eric Manlunas Upfront Ventures Brian McLoughlin Steven Dietz Mark Suster Yves Sisteron Greg Bettinelli Hamet Watt 26
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I VENTURE CAPITAL 27 VENTURE CAPITAL TRENDS Chart Title LA VC investment and deal volume trend (last 8 quarters) $ Funding (M) Source: PWC Money Tree Report Q2'11 Q3'11 Q4'11 Q1'12 64 $537 $447 Q1'11 64 $570 Q4'10 52 $550 Q3'10 48 $345 $248 45 52 67 $451 # of Deals $617 64 Q2'12
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I VENTURE CAPITAL VENTURE CAPITAL ✓✓✓✓✓ ✓✓✓✓✓ ✓✓✓✓✓ ✓✓✓✓✓ ✓ In Q2 2012, LA Tech VC funding totaled $159.7 M a 90% increase of LA tech VC funding from Q1 Total VC Funding the LA Metropolitan Region received in 2011, a 23% increase from 2010. Source: PWC Money Tree Report  +96% 2009 - 2011 Growth in $ invested in LA from 2009 - 2011 OVER 21 DEALS $2.1B  +23% 28 $570.8 M 64 DEALS Total VC funding (for all sectors) in Q2 2012 in the LA Metro area.
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I ANGEL INVESTORS ANGELS Jarl Mohn Tom McInerney Clark Landry and more on Troy Carter Paige Craig Jason Calacanis Kamran Pourzanjani Ashton Kutcher Adam Lilling Gil Elbaz Paul Bricault Brian Lee 29
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I ANGEL GROUPS ANGEL GROUPS 30
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I ACCELERATORS 31 ACCELERATORS amplify.la | Venice $50k - $150k – 8% preferred stock; rolling admission Partners: Paul Bricault, Richard Wolpert, Jeff Solomon, David Carter, Oded Noy launchpad.la | Santa Monica $25 - $100k – 6-8% common stock; class-based admission Partners: Sam Teller, Jamie Kantrowitz muckerlab.com | Santa Monica $21k – 6-8% preferred stock; class-based admission Partners: Erik Rannala, Will Hsu startengine.com | Westwood $20k – 10% preferred stock; rolling admission Partners: Howard Marks, Paul Kessler
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I INCUBATORS INCUBATORS AND TECHNOLOGY STUDIOS idealab.com | Pasadena science-inc.com | Santa Monica laincubator.org | Downtown 32
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I ASK 33 THINGS TO ASK AN ACCELERATOR OR INCUBATOR • Fit (what stage/type of company do they invest in?) • Deal terms (how much $ for what % of your company?) • Track record (how many previous companies funded/active?) • Operators (who runs it?) • Services provided (office space, perks, etc.?) • Network (how can they help your business?) • Alumni references (how did alums like it?)
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I COWORKING COWORKING SPACES BlankSpaces – blankspaces.com Coloft – coloft.com CoWorks – coworks.com CrossCampus – crosscamp.us Kleverdog – kleverdog.com The Roc– realofficecenters.com NextSpace (@ Amplify LA)– nextspace.us Working Village – workingvillage.com 31
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I PARTNERS BIG COMPANIES 35
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I PARTNERS HOLLYWOOD Studios Warner Brothers Disney Sony Pictures Paramount Pictures Fox Studios NBC Universal Dreamworks Lionsgate MGM Relativity Media The Weinstein Company Production Companies Shine America One Three Media Dick Clark Productions Ryan Seacrest Productions Electus Magical Elves Bad Robot Vuguru BermanBraun Fremantlemedia Anonymous Content 5x5 Media Agencies CAA WME UTA ICM Paradigm 36
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I SERVICE PROVIDERS SERVICE PROVIDERS Legal Recruiting Real Estate Hosting Accounting Banking Insurance CFO HR 37
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I TECH PRESS PRESS Michael Carney PandoDaily Lindsay Blakely Inc. Benjamin Kuo SoCal Tech Andrea Chang LA Times Ryan Lawler TechCrunch Lori Kozlowski Forbes.com 38
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I WHAT YOU THINK COMMON MISCONCEPTIONS 39
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I WHAT YOU COULD DO 37 STARTUP JOBS • Front-End Developer (CSS,HTML) • Business Development (Sales, Partnerships) • Sales (Willingness to find and follow leads) • Back-End Developer (Ruby, Python, Java) • Community Management (Social Media) • UX/UI Designer (inDesign, Photoshop) • Marketing/User Acquisition (Email Marketing, Social Media, SEO, Data Analytics) • Product Manager (Light Front-End Developer, Design) • Data Scientist (Hadoop, Matlab, SQL) • Operations (Customer Services, Office Management) • Other roles depending on vertical
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I EMAIL 41 EMAILING TIPS • • • • • • • • Be concise Make your ask clear Have a hook Do research Don’t be afraid to follow up Don’t ask for lots of time Don’t ask busy people to lunch Don’t ask questions that you can answer by checking a website
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I DO THIS DO • Learn the lexicon and how to best position your skillset • Make it easy for people to help you • Think long and hard about what kinds of environments best suit you and seek those out • Roll up your sleeves and learn new skills • Remain humble and figure out ways to give back to the community even when you’re a giant success 42
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I DON’T DO THIS DON’T • • • • Think everyone knows something you don’t Be afraid to ask for help, guidance, and introductions Hesitate to offer whatever it is that YOU do best Get discouraged 43
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I FIRST STEPS HOW DO I GET STARTED? ASK YOURSELF (BE HONEST): • • • • What am I passionate about? What types of environments suit me? What am I good at? What part of the tech community best matches up to my passions and skills? • How do I best hone these skills and communicate them to others? 44
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I READ READ VentureHacks — venturehacks.com TechMeme — techmeme.com Paul Graham — paulgraham.com Fred Wilson — avc.com Mark Suster — bothsidesofthetable.com Chris Dixon — cdixon.org PandoDaily — pandodaily.com TechCrunch — techcrunch.com Hacker News — news.ycombinator.com General Assembly — generalassemb.ly/blog 45
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO EDUCATION Codecademy – codecademy.com EdX – edx.org *General Assembly – generalassemb.ly Learn Code the Hard Way – learncodethehardway.org Lynda – lynda,com One Month Rails – onemonthrails.com Treehouse – treehouse.com Udacity – udacity.com Udemy – www.udemy.com 46
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO 43 GO • • • • • • Sign up for event newsletters Attend meet ups, happy hours, panels, and classes Learn how to code / design Check out hackathons and Startup Weekends Take interesting people you meet out for coffee Be useful – make introductions, give feedback, help people you meet, keep an open mind • Blog about our experiences and adventures • Engage on Social Media
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO EVENT CALENDARS 48
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO STARTUP WEEKEND 49
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO CREATIVE MORNINGS 50
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO built in los angeles 51
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO MEETUPS 52
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I NEWSLETTERS 58 NEWSLETTERS Startups Uncensored — startupsuncensored.com Startup Digest — startupdigest.com Digital LA — digitalla.net Launch Ticker — launchticker.com Dealmaker — dealmakermedia.com General Assembly — generalassemb.ly/learn
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO 59 GENERAL ASSEMBLY (Launchpad LA’s education partner)
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY THANK YOU Sam Teller @samteller @LaunchpadLA hello@launchpad.la 60

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