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6 tips to get your start up off the ground
1. 6 TIPS
TO GET YOUR START-UP
OFF THE GROUND
Based on Venkat Viswanathan’s speech at
Nasscom’s Big Data and Analytics Conference.
Venkat Viswanathan is the Founder and Chairman of LatentView Analytics,
one of the fastest growing data analytics and big data firms globally.
2. Choose The Markets You Will Play In Wisely
1
In every entrepreneurial journey picking the right market is probably half the
problem.
When you’re just starting out its very difficult to say ‘no’ to any business that
comes in. But if you spread yourself too thin in the early days and enter
markets that you are not focused on or have a value proposition for, you will
lose out.
3. Hire an A-Team at the Core
2
Great people matter! People buy into other people, and their dreams.
Not products, technology or processes.
There is no replacement to the committed, focussed partner who wants
to kind of build the business as successfully as you do.
“Your first 20 hires, will make or break your company. Look for top-notch intrinsic qualities, and
refuse to compromise.”- Vinod Khosla
4. Innovation Is Not Something That Only
Your Product Needs
3
Innovation is everyday business - how do you source clients, people,
manage them, and grow them? It's needed in every aspect of your business
and it’s just a new way of looking at things.
The excitement of doing something new and interesting, can and should
drive innovation in start-ups. It gives a sense of purpose to any team.
5. Listen to your customers
4
As long as we take customers’ inputs in terms of what they are looking for in
the solutions and offerings that we are providing, we will see our business
strengthening
6. Perseverance
5
When you pick a certain idea, you do need a certain amount of time for you
to kind of commit and go down the path.
Many a times businesses probably miss out simply because they were not
around when the market opportunity kind of turned up in front of them.
So perseverance is very important
7. Solving a problem should be the primary
motive
You start a business because you see a gap in the marketplace and you
feel you have a newer way of doing it. Meaning you can potentially
create a value here and make money. By doing so you are creating a
purpose for yourself and for a larger team
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