1. Introducing Website & Lead Tracking
Gain valuable insight into the actions and buying interests of leads and prospects
on your project website . . . even before you make a phone call!
Take it for a free test drive today! Contact Lasso Support to learn more.
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2. Lasso Website & Lead Tracking
• Monitor the effectiveness of one of your most important
marketing tools – your project website.
• You will know how every lead found your site and what
interests them.
• Every time a lead or prospect visits your website, Lasso will
record and track which pages were visited.
• Receive real-time email alerts each time a prospect returns
to your website.
• Clearly see which keywords are working effectively for
Search Engine Optimization.

3. Where is your Website Traffic coming from?

4. Where are your Leads coming from?

5. Gain Sales and Marketing Intelligence
Discover where your leads are coming from and what their
activity has been . . .
• What are your leads’ interests?
• How many times have they been back to your website?
• Are they sales-ready now?
Easily see how your website traffic is finding you . . .
• Organic or Paid Search (e.g. Adwords)?
• Which search engine or website are your leads coming
from?
• Facebook ad or Google Adwords?
• What Keywords are generating traffic and leads?

6. 1. Website Traffic
(Visitors to your website)
2. Registration Signup
3. Track Lead Activity
Within Lasso
Lasso Website & Lead Tracking
Lasso tracks – number of visitors,
top referrers (source), top pages
viewed, new and returning
visitors
Visitors sign up and become leads
(Registrants in Lasso) – Lasso
tracks how the Registrant found
your site, what key words they
used, number of visits, pages
visited and unique pages visited.
Lead #1
Lead #2 Lead #3
Lead #4

7. Lead Activity Information Recorded:
Lead #1
2 site visits - Found site by clicking on paid
search – Google Adwords – “Best new home
development in Chicago”
• Reviewed Builder Information
• Viewed News Release information
2nd site visit
• Registered for more information
Lead #2
1st Visit - Found site by using keyword “New
Homes Chicago” in Google
• Registration Form
• Community information
• Developer Profile
• Townhouse Units
2nd Visit
• Checked out Sales Center info.
• Looked at the 2 bedroom floor plan
Lead #3
2 visits
Found site by searching on “green buildings in
Chicago”
• Viewed the sustainability page
• Viewed the pages regarding bike parking
Lead #4
3 visits
Found site by clicking on facebook ad
• Viewed special pricing
• Looked at amenities
• Checked out the dog park information

8. Lasso Website & Lead Tracking Reporting
Top Pages – See the top three visited pages of your
website graphically. Drill down and see a textual
report that shows all web pages.
Top Referrers – Who’s linking to your site? And,
where are your leads coming from? Are you getting
a higher conversion rate from facebook over
Google? See a textual report that shows all your
referrers.
Weekly Traffic – How much traffic are you getting
to your website? Monitor repeat visitors and new
registrants. A textual report will show you daily
web traffic and conversion rate.

9. Take a test drive and try Website & Lead
Tracking for 60 days
Contact Lasso for a FREE 60-day test drive.
support@mylasso.com
New to Lasso and want to learn more?
Contact Dave Betcher, Vice President Sales
dbetcher@lassodatasystems.com