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Lasso CRM 
MAIL CENTER 
{ 
Create, Send, Engage, Analyze 
LASSOCRM.COM
Connect directly with prospects 
Email marketing is built right into Lasso CRM so you can easily create 
and send professional mass mail campaigns to potential homebuyers 
and realtors without incurring the cost of external email providers. 
Target your email campaigns using criteria such as sales rating, source 
type, or last visit. Then customize a variety of industry-specific 
templates to convey your message of project identity, home features, 
plan types and much more. You can even use Lasso to confirm RSVPs 
to events or allow registrants to update their own profile online. 
Monitoring the success of each campaign is easy with real-time 
reporting on open rates, click-throughs, and forwards; effortlessly 
resend to all those that did not view your prior mailing. 
LASSOCRM.COM
ONE-TO-ONE EMAIL 
Lasso integrates seamlessly with Outlook so that 
you can use your corporate email address 
without having to toggle back and forth between 
your CRM and email application. 
Sent and received emails are automatically 
logged to your prospect’s history for advanced 
record-keeping and at-a-glance summaries. 
LASSOCRM.COM
MASS MAIL 
 Choose from over 40 pre-formatted email 
templates, including announcements, 
newsletters, grand openings, sales processes 
and more. 
 Or build from scratch using WYSISWYG or 
design-mode email editors. 
 Preview and test emails for maximum impact 
before they are sent. 
 Analyze mail statistics in real time. 
 And more... 
LASSOCRM.COM
Existing email templates 
or create your own 
Unlimited 
document/image storage 
Personalization fields 
Web tracking – online 
intelligence 
Customized opt-out and 
web preview links 
Invitations, video links, 
questionnaires 
Segment groups and lists Create campaigns Campaign reports; 
engagement; resend
WANT TO LEARN MORE? 
Visit www.LassoCRM.com 
Or contact Angela McKay, Lasso VP 
of Marketing and email marketing 
expert: 
Angela@LassoCRM.com 
604.214.8557 
LASSOCRM.COM

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Lasso Mail Center Overview

  • 1. Lasso CRM MAIL CENTER { Create, Send, Engage, Analyze LASSOCRM.COM
  • 2. Connect directly with prospects Email marketing is built right into Lasso CRM so you can easily create and send professional mass mail campaigns to potential homebuyers and realtors without incurring the cost of external email providers. Target your email campaigns using criteria such as sales rating, source type, or last visit. Then customize a variety of industry-specific templates to convey your message of project identity, home features, plan types and much more. You can even use Lasso to confirm RSVPs to events or allow registrants to update their own profile online. Monitoring the success of each campaign is easy with real-time reporting on open rates, click-throughs, and forwards; effortlessly resend to all those that did not view your prior mailing. LASSOCRM.COM
  • 3. ONE-TO-ONE EMAIL Lasso integrates seamlessly with Outlook so that you can use your corporate email address without having to toggle back and forth between your CRM and email application. Sent and received emails are automatically logged to your prospect’s history for advanced record-keeping and at-a-glance summaries. LASSOCRM.COM
  • 4. MASS MAIL  Choose from over 40 pre-formatted email templates, including announcements, newsletters, grand openings, sales processes and more.  Or build from scratch using WYSISWYG or design-mode email editors.  Preview and test emails for maximum impact before they are sent.  Analyze mail statistics in real time.  And more... LASSOCRM.COM
  • 5. Existing email templates or create your own Unlimited document/image storage Personalization fields Web tracking – online intelligence Customized opt-out and web preview links Invitations, video links, questionnaires Segment groups and lists Create campaigns Campaign reports; engagement; resend
  • 6. WANT TO LEARN MORE? Visit www.LassoCRM.com Or contact Angela McKay, Lasso VP of Marketing and email marketing expert: Angela@LassoCRM.com 604.214.8557 LASSOCRM.COM