1. S-COMMERCE
SELL STORIES. NOT CLOTHES.

2. 1.5 MILLION APPS
Statista, April 2015
1.6 MILLION APPS
Statista, April 2015
HERE’S THE DEAL….
THE AVERAGE SMART PHONE USER: 27 APPS

3. WHO MAKES THE CUT?
NIELSON’S TOP 10 APP DOWNLOADS 2014
App Avg Unique Users YoY %
Change
Facebook 118,023,000 15
Google Search 90,745,000 14
YouTube 88,342,000 26
Google Play 84,968,000 11
Google Maps 79,034,000 26
Gmail 72,405,000 8
Facebook Messenger 53,713,000 242
Google+ 48,385,000 78
Instagram 43,944,000 34
Music (iTunes Radio/iCloud) 42,546,000 69

4. WHAT DO THEY HAVE IN COMMON?
STORYTELLING
LIVE CAPTURE CONNECT
PRIORITIZE VISUAL AND EXPERIENTIAL METHODS.

5. HOW DO WE “BREAK INTO THE GRID?”
TOP IPHONE APPS
2014
TOP IPHONE APPS
2015
#goals

6. HOW DO WE TELL SPRING’S VISUAL STORY?

7. PERSONAL
MASS MARKET
MULTIPLE INTERACTIONS
SINGLE
INTERACTIONS
CAMPAIGNSCAMPAIGNS
PLATFORMS
Adwords
Content
Campaign
Creative
Online
Review
Twitter
Instagram
Customer
Service
Pinterest
Product
Printed
Material
E-Mail
Facebook
Page
Collection
Community
BRAND TOUCHPOINT MATRIX

8. PERSONAL
MASS MARKET
MULTIPLE INTERACTIONS
SINGLE
INTERACTIONS
CAMPAIGNSCAMPAIGNS
PLATFORMS
Adwords
Content
Online
Review
Customer
Service
Product
Printed
Material
Facebook
Page
Collection
Community
BRAND TOUCHPOINT MATRIX

9. HOW DO WE STRENGTHEN OUR STORY?

10. 1. COMPELLING IMAGERY
2. COHESIVE COLOR STORY
3. CROSS CHANNEL CONSISTENCY
3 KEYS TO A VISUAL STORY

11. EMAILINSPIRATION PINTEREST
ALIGNING OUR VISUAL STORIES

12. INSPIRATION

13. CREATIVE: KIDS CAMPAIGN

14. CREATIVE: KIDS CAMPAIGN

16. CAMPAIGN 1:
Spring will streamline the launch with a social media
balloon campaign to drive digital awareness and
physical touchpoint on the day of the brand launch.
- SOCIAL: #___________Re-create photos
from brands, covering the kids faces with
SPRING balloons.
- CROSS PROMOTION: Require brands to
post the photos on social media to promote
the launch.
- DELIVERABLE: Deliver the balloons to the
stores in NYC on the day of KIDS LAUNCH,
with some type of promotional partnership.
CAMPAIGN 2:
Spring will create a campaign that illustrates our
ability to piece together the best brands in the
digital sphere, like rapid fire. Through this campaign
we will create social media , creating a “ digital
puzzle for followers,” and culminate the campaign
with a complete puzzle on the day of the launch.
- SOCIAL: #___________Create “ Missing
Piece Posts, using photoshops puzzle tool.
- CROSS PROMOTION: Require brands to
post the photos on social media to promote
the launch.
- DELIVERABLE: Create a SPRING puzzle,
which incorporates all of the brands. Once
the brand puzzle is created, create copies
for brands and influencers at the launch
party.
CAMPAIGN 3:
Spring will partner with “Kid’s Brand Partners” to
streamline the launch with a “storyline.” Spring will
recreate existing social media content to create a
“Spring Coloring Book,” which will be distributed to
all major brand partners and influencers at the
launch.
- SOCIAL: #___________ Re-create photos
from brands in a “Coloring Book” format.
- CROSS PROMOTION: Require brands to
post the photos on social media to promote
the launch.
- DELIVERABLE: SPRING STORYBOOK , with
all of the designers for distribution.
CAMPAIGN 4:
Spring will recreate social media, superimposing
brand images onto a Chalk backdrop.
- SOCIAL: #___________ _Re-create photos
from brands with Chalk art,
- CROSS PROMOTION: Require brands to
post the photos on social media to promote
the launch.
- DELIVERABLE: Create SPRING chalk boxes,
to distribute to brand stores/ potentially
create Chalk art on the sidewalks of stores
in NYC to promote the launch.
CREATIVE: KIDS CAMPAIGN

17. EMAIL

18. MAIN IMAGE GRID

19. MAIN IMAGE GRID

20. CAN YOU GUESS THE GRIDS?

21. FUN FACT:
I CRIED MYSELF TO SLEEP OVER PHOTOSHOP.
6.3.2015

22. PINTEREST

23. PINTEREST: BEFORE

24. PINTEREST: AFTER

25. STRATEGY : BEFORE

26. STRATEGY: AFTER

27. STRATEGY: BREAK DOWN

28. CROSS CHANNEL
CONSISTENCY

32. WHERE DO WE GO FROM HERE?
S- COMMERCE IS THE NEW E-COMMERCE

33. UNCOVER COMPELLING STORIES
CONNECTED ACROSS
BRAND + SPRING CHANNELS
BRANDS
SPRING
CONSUMERS CREATIVES
PRIORITIZE VISUAL AND EXPERIENTIAL METHODS.

34. BRANDS
HEADPHONES ARE MORE THEN A
TECHNOLOGY.
THEY ARE AN
EXTENSION OF WHO YOU ARE.
THE EXPERIENCE IS FOREVER YOUR OWN…
TWIN SISTERS COCO AND BREEZY GREW
UP BEST FRIENDS IN THE SUBURBS APPLE
VALLEY……
AFTER MAKING THE MOVE TO NYC…
THEIR STYLE SUCCESS STORY STARTED TO
TAKE OFF.
@FRENDS@COCOANDBREEZY

35. CREATIVES
aka professional storytellers

36. FUTURE: BREAK INTO THE GRID
SPRING
aka the connecter

37. BRAND
CONSUMERS
CREATIVE
ESTABLISH SPRING AS A PLATFORM TO CONNECT
BRAND STORIES, CREATIVES, + CONSUMERS

38. THIS IS THE PART
WHEN I CRY.

39. I THINK I FELL IN LOVE THIS SUMMER.
6.02.15

40. JK… I FELL IN LOVE A YEAR AGO.
8.16.14
2.13.14
…

41. WHEN WE FINALLY MET… IT ALL MADE SENSE.
2.13.15

42. I HAD THE BEST INTERNSHIP THIS SUMMER.

43. EVEN THE @INTERNQUEEN AGREES
5.3K
36.2K
42.4K
@internqueen
108.6K
TOTAL # IMPRESSIONS

44. THANK YOU FOR HELPING ME TELL MY STORY.
27 PHOTOS ERY’ DAY26 TWEETS

45. #TBH… I OFFICIALLY LOVE YOU.

46. OH.. AND MY FRIENDS DO TOO.

47. @LIVINLIKELARZ