2. From a consumers point of view, a supermarket is quite
simple: put what you want into your trolley and go
through the check-out. Behind the scenes though,
psychology is used a lot to define what products and
brands you buy in supermarkets. Stands are designed to
catch your eye and the store layout is structured to
maximise profit.
to catch one’s eye –
бросаться в глаза
the store layout -
дизайн магазина

3. Eye level marketing
Generally speaking, the most expensive items with high
profit margins are placed on shelves that are at
shoppers' eye level. This is because you are more likely
to see them than the less profitable brands at the very
top or near your feet..
items – товары
high profit margins -
высокоприбыльный

4. Aisle order
In order to maximise shopper and produce contact time,
shops therefore place major items and brands in the middle
of aisles ensuring that from any direction the customer has
to walk the furthest to reach them.

5. Irrational Pricing
Irrational pricing is putting the price of items at say 4.99
instead of 5. The reason offered for not instead rounding
$4.99 to $5.00 is based on memory processing time.

6. Some others tactics:
Product grouping
Food smells make you feel hungry
Canned smells
Essentials at the back
Attracting children
Order Of Price
Point Of Sale
Shuffle
Time

7. These are tips designed to save you money and time
when you’re at the supermarket.
Make a list: By making a list, we save ourselves tons
of time wandering and money.

8. Don’t go when you’re hungry: When you’re hungry,
everything looks good. Your desire to eat healthy goes out
the window as you reach for a prepared meal that can be
consumed after a two minute trip inside the microwave
merry-go-round.

9. Skip prepared foods: Consider buying an entire pork
loin and cutting it yourself.
Be brand agnostic: If all things are equal, go with
what’s cheaper. Generic products are usually as
good as the brand name products.
a pork loin –
филе свинины

10. Interesting sites:
http://www.bargaineering.com/articles/supermarke
t-psychology-and-a-few-insider-tricks.html
http://www.syncrat.com/articles/psychology-of-
supermarkets
http://www.rd.com/living-healthy/13-things-your-
grocer-wont-tell-you/article118923.html