Social Media For Travel & Tourism pros
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Social media overview for Ohio Travel Association members
![[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],About Lara Kretler](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Social Media For Travel & Tourism pros
- 1. SOCIAL MEDIA FOR TRAVEL & LEISURE PROS 6/17/09
- 23. The big picture
- 36. CASE STUDIES
- 46. QUESTIONS? [email_address] @LaraK on Twitter Blog at www.larakretler.com 614-383-1618 (w) 937-271-9151 (c)
Notas do Editor
- What do all of these have in common? One on one rather than one to many
- More people search through Google than enter a URL, even when it’s an easy, known URL What pops up when you Google your name, Fahlgren Mortine or your clients’ brand or company names? Make sure your online representations are factual, accurate Do you have a Facebook page or LinkedIn group?
- Online buzz directly drives web traffic & has massive search engine benefits
- More people search through Google than enter a URL, even when it’s an easy, known URL What pops up when you Google your name, Fahlgren Mortine or your clients’ brand or company names? Make sure your online representations are factual, accurate Do you have a Facebook page or LinkedIn group?
- More people search through Google than enter a URL, even when it’s an easy, known URL What pops up when you Google your name, Fahlgren Mortine or your clients’ brand or company names? Make sure your online representations are factual, accurate Do you have a Facebook page or LinkedIn group?
- Don’t start a blog just because everyone’s doing it. Start a blog because it’s the right thing to do for your brand or business.
- Emerging media will continue to define and shape our profession, our industries and our jobs --We must learn to love “fuzzy” and let go of control --Any time we reach out to a blogger or use social media, it can come back to haunt us – and live forever on the Web. (e.g., BadPRpitch blog – PR people’s pitches made public)
- Emerging media will continue to define and shape our profession, our industries and our jobs --We must learn to love “fuzzy” and let go of control --Any time we reach out to a blogger or use social media, it can come back to haunt us – and live forever on the Web. (e.g., BadPRpitch blog – PR people’s pitches made public)
- More people search through Google than enter a URL, even when it’s an easy, known URL What pops up when you Google your name, Fahlgren Mortine or your clients’ brand or company names? Make sure your online representations are factual, accurate Do you have a Facebook page or LinkedIn group?
- We must adapt to social media or become obsolete The best practitioners will strike the right balance It’s still about strategy, knowing our audience and getting the message right
- – LinkedIn is one of BusinessWeek and Wired magazines’ top things you should do online --Get familiar with RSS feeds – it makes our job easier and saves having to go to various sites to get it. Instead, you get it all sent to your desktop --Use Technorati to figure out what blogs you want to be reading, subscribing to via RSS and working with on behalf of your schools – Build a topic-specific research page on Delicious with background info about your school or area of expertise. Share it with others – including bloggers and media!