YOUR CITY | YOUR CLUB
YOUR VENUE | YOUR COVENTRY
CORPORATE AND COMMERCIAL GUIDE

WELCOME TO BUTTS PARK ARENA,
HOME OF COVENTRY RUGBY,
THE HISTORIC RUGBY UNION
CLUB OF COVENTRY.
Playing out of the Butts Park Arena, we are a passionate, driven and
ambitious Club, looking ahead to a continued future of successful
Rugby, played in Coventry, City of Rugby.
THE HISTORY
Coventry Rugby has a hugely rich history over its 142 years of existence
in the heart of Coventry. The Club has produced huge numbers of
internationals - at its peak having eleven England capped players all
playing in the same squad.
Coventry has produced some of the most famous names in the history
of the English game in a track record few can match. The Club is now
fully focused on securing its place back in the top echelons of the game.
Within this guide are examples of flexible and creative opportunities
that are available for you to receive maximum enjoyment and return
on investment from a Matchday with Coventry Rugby. It also contains
Sponsorship & Advertising options which are available whatever the size
of your business and whatever the size of your budget.
Our aim is to offer maximum value on your association and share
successful collaboration for many years to come.

YOUR CITY, YOUR CLUB
YOUR HISTORY,
YOUR COVENTRY

MATCH DAY HOSPITALITY
THE UNIPART LOGISTICS PLATINUM SUITE
Located on the top floor, with excellent panoramic views overlooking the
pitch. Fine dining at its best is on offer, giving you a Match-Day Hospitality
experience not to be forgotten.
: 3 Course dining
: Match-day programmes
: Wine package
: Waitress service
: Private pay bar
THE VICE PRESIDENTS SUITE
Located on the 1st floor, with a private bar, you will be in the company
of our Vice Presidents and other like-minded supporters and business people.
You can view the game from the Centruions Members Bar overlooking the
pitch or alternatively out on the main stand.
: 2 Course dining
: Match-day programmes
: Private pay bar
: Presidents address
THE CENTURIONS CLUB
The Centurions Club is an excellent opportunity to enjoy the game whilst
mixing with the great and good of Coventry and Warwickshire. With a
private suite and bar, you can enjoy a buffet lunch and networking within
the exquisite surroundings for the Centurions Suite. The game can be viewed
from within the Suite or out on the main stand.
: Pre-match buffet
: Half time tea & coffee
: Private pay bar
“Matchday Hospitlity is an excellent experience for our clients and staff”
Mike Varnom, Managing Director, Unipart Aftermarket Logistics.

YOUR MATCH-DAY
HOSPITALITY EXPERIENCE
NOT TO BE FORGOTTEN

ADVERTISING & SPONSORSHIP
ON-SITE PROMOTION
On site promotion is a direct and effective way of
achieving a high level of brand exposure.
Supporters and Businesses can be exposed to your
brand and be directly targeted for offer, whilst giving
you a fantastic opportunity to data capture.
The Coventry Rugby audience have a strong county
geographical base and is predominantly ABC1.
Before during and after the game we can offer you
many opportunities to tap directly in and get your
message or brand across.
From as little at £50 per match
PROGRAMME ADVERTISING
Our match-day programme offers your business easy and
direct access to our supporters and corporate audience.
The opportunity to send out a direct sales promotion offer
or data capture campaign can be easily implemented with
potential immediate return on your investment.
From as little as £45 per match
WASHROOM ADVERTISING
Washroom poster sites around the Arena offer a
fantastic way to directly reach our matchday and
conference and events audience, throughout the year.
By using this platform to push your business you can
target directly with creative sales promotion campaigns
or simple brand awareness.
From as little as £40 per month
PITCHSIDE ADVERTISING
One of the most traditionally utilized and highly effective
advertising options in sport around the world. Pitchside
boards can provide you with sustained brand awareness
and effective marketing for your business.
Coventry Rugby and the Coventry Bears play all year
round at Butts Park Arena, offering you an opportunity
to maintain an annual campaign easily.
From £450
PLAYER SPONSORSHIP
Sponsorship of a Coventry 1st team player is a unique way
to raise your company profile at the same time as showing
your support for the Club. Your sponsorship will include
match programme branding, website branding and a
player appearance.
From £400 per player
There are numerous other options and opportunities
to become involved with Coventry Rugby including Kit
and Stand sponsorship.
Please contact sales@coventryrfc.co.uk
for further information.

YOUR EFFECTIVE WAY OF
ACHIEVING A HIGH LEVEL
OF BRAND EXPOSURE

Platinum Suite Capacity
Board Room 30
Cabaret 60
Classroom 24
Theatre 100
U Shape 20
The IT Suite Capacity
Board Room 30
Classroom 30
Theatre 60
U Shape 24
Arena 1 Capacity
Board Room 40
Cabaret 160
Cabaret with dancefloor 120
Classroom 50
Theatre 200
U Shape 60
Arena 2 Capacity
Board Room 40
Cabaret 160
Cabaret with dancefloor 120
Classroom 50
Theatre 200
U Shape 60
Centurions Suite Capacity
Board Room 25
Cabaret 60
Classroom 20
Theatre 80
U Shape 20
CONFERENCE & EVENTS
Butts Park Arena is a flexible, fully functioning facility,
situated in the heart of the City, with close proximity
to road, rail and air networks.
Whether you are looking for a conference & exhibition venue
or a meeting place off site, we can take care of your event for
you and deliver exactly to your specification.
All of our rooms are adaptable to suit your needs.
Our helpful and friendly events team will guide you
from booking through to delivery of your function.
Arena 1 is located on the ground floor with 2 bars.
Arena 2 is located on the ground floor with 1 bar.
The Centurions Suite is located on the 2nd Floor,
overlooking the pitch, with 1 bar.
The Platinum Suite is located on the 2nd Floor and
overlooks the pitch. Both rooms on the 2nd floor
have easy elevator access.
: 250 car parking spaces, free for conferencing
and events attendees
: Free super-fast wireless broadband and
a fully functioning IT Suite
: In-house catering facilities with menus to cater
for all, from bespoke buffet to fine dining,
carvery to barbeque
: Function rooms with capacity of 1-400 guests
: Full AV packages available for any type of event
: 5 fully licensed bars, with license till 1.00am

SPECIAL EVENTS
Planning your private parties, weddings or wakes can be daunting.
Our friendly and experienced staff will assist you with your planning
and help you from the time of booking through to delivery.
It is important to us that you are confident that your event is in good
hands and we aim to take the stresses and worries away, allowing you
to look forward to your day.
We offer competitive rates for our function room hire and all prices are
negotiable to suit your budget and provide flexibility. Contact us today
and book a visit for a show-round - all welcome.
: Birthdays
: Engagements
: Weddings
: Bespoke Events
: Fundraising
: Anniversaries
: Wakes
: Charity
: Networking
: Functions
Please contact sales@coventryrfc.co.uk
for further information.

COMMUNITY PROGRAMMES
Coventry Rugby has a strong, active and vibrant Community
Department. A pivotal part of the Club and it’s role as an ambassador
to our wider audience of children, schools and youth organisations.
COMMUNITY COACHES
What qualifications do they have?
We have 10 full time Community Coaches all working in and around Coventry & Warwickshire.
All Coaches are RFU qualified as well as having up to and including 1st4sport Level 3 NVQ
Diploma in Supporting the Delivery of Physical Education and School Sport (QCF)/RFU
Level 1/RFU Level 2/Safeguarding Child Protection/First Aid Training.
Our aim as a Community provider is to deliver quality provision to schools and organisations
Children and young adults deserve to receive this and we are more than happy to provide it
through fun, happy learning environments.
: Breakfast Clubs
‘Wake up rugby games’ for pupils. These games
are designed for pupils to prepare for lessons using
hand eye co-ordination skills.
: Lunch time Clubs
Pupils play organised games during their lunch
time break supervised by the coach. This is to help
with social behaviour amongst the children.
: After school Clubs
‘All sports’ clubs that coach pupils straight after
school for an hour. After school clubs are a very
popular choice with many schools in the area.
: PPA Cover
Community Rugby coaches go into schools
to cover this time by coaching PE lessons. We
also work closely with school staff to mentor
teachers through delivering these lessons.
Coventry Community Rugby combines PPA
cover with clubs whether that be lunch time
or after school.
: Specialised Coaching
Coaching rugby at an in-depth level, focusing on
the skill acquisition of players and unit groups.
This coaching is designed to help schools achieve
a high success in performance.
: Reward Days
Schools come to the Butts Park Arena to use
our state of the art PFS centre and engage
in fun sporting activity. Can be a whole day
or either a morning or afternoon.
: Stadium Tours
Groups of children come to the BPA to have a tour
around the stadium with tasks in the PFS centre.
: CashBack Scheme
Schools and organisations can join our CashBack
scheme where they will have the facility to sell
match day tickets and earn either money back or
hours in coaching.

When you achieve, you enjoy
when you enjoy, you achieve
To get involved in any of our Community
Programmes or Sponsorship
contact communityrugby@coventryrfc.co.uk
YOUR CITY, YOUR CLUB
YOUR COMMUNITY,
YOUR COVENTRY

www.coventryrfc.co.uk
@ coventryrugby coventry rugby
Butts Park Arena
The Butts, Coventry CV1 3GE
T: 02476 231001