The document discusses adapting user experience (UX) practices for lean startups. It recommends taking a lean UX approach that is quick, visual, collaborative and continuous. The lean UX process involves learning about customer needs through interviews, creating personas, rapid prototyping and testing ideas with customers in short cycles of iterative development to reduce risk.

1. More
than
just
a
pre.y
s0ck
UX
for
Entrepreneurs
Michigan
Lean
Startup
Conference
May
17,
2012

2. Tweet
it!
@thinknow
Lane
Halley
www.lanehalley.com
License:
CC
BY-­‐NC-­‐SA
www.lanehalley.com
2

3. License:
CC
BY-­‐NC-­‐SA
www.lanehalley.com
3

4. Make
products
people
want
Ideas
are
plen0ful
Low
technology
barriers
Low
switching
cost
License:
CC
BY-­‐NC-­‐SA
www.lanehalley.com
4

5. You
can’t
just
“hit
it
with
the
pre.y
s0ck”
Flickr
|
Caro'H
5

6. Every
product
has
a
user
experience,
whether
you
plan
it
or
not
License:
CC
BY-­‐NC-­‐SA
www.lanehalley.com
6

7. How
will
you
create
an
inten0onal
user
experience
for
your
product?
License:
CC
BY-­‐NC-­‐SA
www.lanehalley.com
7

8. UX
contains
many
disciplines
USER EXPERIENCE ARCHITECTURE MECHANICAL
DESIGN ENGINEERING
Signage INFORMATION
ARCHITECTURE
INDUSTRIAL
DESIGN
ELECTRICAL
ENGINEERING
CONTENT CREATION
(Text, Data,Graphics)
INTERACTION
DESIGN
Ubicomp
VISUAL DESIGN Controls
Interactive
Environments
Info Viz USABILITY
ENGINEERING
HUMAN-COMPUTER
INTERACTION
Navigation INTERFACE DESIGN
Image
|
Dan
Saffer
8

9. UX
prac0ces
vary
inside team
Design specialist Design specialist
Concensus design Style guildes
start up enterprise
Advisors Internal design dept.
Design agency Design agency
outside team
CC
BY-­‐NC-­‐SA
Lane
halley
|
@thinknow
9

10. Challenges
Not
enough
designers
Many
kinds
of
designers
Design
is
expensive
Silos
and
handoffs
Over-­‐emphasis
on
deliverables
License:
CC
BY-­‐NC-­‐SA
www.lanehalley.com
10

11. Adap0ng
UX
for
Lean
Startup
Image
|
Michael
K
Bergman
11

12. Quick
Visual
Collabora0ve
Con0nuous
License:
CC
BY-­‐NC-­‐SA
www.lanehalley.com
12

13. Focus
on
the
problem,
not
the
solu0on
Flickr
|
woodleywonderworks
13

14. PEOPLE
License:
CC
BY-­‐NC-­‐SA
www.lanehalley.com
14

15. PEOPLE
NEEDS
License:
CC
BY-­‐NC-­‐SA
www.lanehalley.com
15

16. PEOPLE
NEEDS
Business
vision
License:
CC
BY-­‐NC-­‐SA
www.lanehalley.com
16

17. PEOPLE
NEEDS
Business
vision
USES
License:
CC
BY-­‐NC-­‐SA
www.lanehalley.com
17

18. PEOPLE
NEEDS
Business
vision
USES
FEATURES
License:
CC
BY-­‐NC-­‐SA
www.lanehalley.com
18

19. PEOPLE
NEEDS
Business
vision
USES
UI
design,
wireframes,
visual
design
FEATURES
License:
CC
BY-­‐NC-­‐SA
www.lanehalley.com
19

20. User
Experience
&
Lean
Startup
(Yum!)
Image
|
iStockPhoto
21

21. Images
|
Eric
Ries
www.lanehalley.com
22

22. Customer
Short
cycles,
Reduce
risk
Development
itera0ve
development
Images
|
Amazon.com
www.lanehalley.com
23

23. Reduce
inventory,
risk
and
waste
Great
idea!
3
MONTHS?
Well,
that
didn’t
work
3
HOURS!!
Concept
Janice
Fraser
|
drawn
by
@thinknow
22

24. Small,
frequent
correcEons
Un-­‐validated
assumpEons
RISK
(design
debt)
Time
Concept
Janice
Fraser
|
drawn
by
@thinknow
23

25. Talking
to
customers
shouldn’t
be
a
special
occasion
Flickr
|
...love
Maegan
26

26. What’s
the
most
lightweight
thing
you
can
make
to
test
your
idea?
Flickr
|
vivekkhurana
27

27. The
Lean
Startup
cycle
Concept
Eric
Ries
|
drawn
by
@thinknow
28

28. The
Lean
Startup
(UX)
cycle
Concept
Eric
Ries
|
drawn
by
@thinknow
29

29. The
Lean
Startup
(UX)
cycle
Team
planning,
Interview
guides,
Pair
interviewing,
Personas,
Collabora0ve
design
Concept
Eric
Ries
|
drawn
by
@thinknow
30

30. The
Lean
Startup
(UX)
cycle
Team
planning,
Interview
guides,
Pair
interviewing,
Team
sketching,
Personas,
Prototypes
Collabora0ve
design
Concept
Eric
Ries
|
drawn
by
@thinknow
31

31. The
Lean
Startup
(UX)
cycle
Team
planning,
Interview
guides,
Pair
interviewing,
Team
sketching,
Personas,
Prototypes
Collabora0ve
design
Qualita0ve
Concept
Eric
Ries
|
drawn
by
@thinknow
evalua0on
32

32. The
Lean
Startup
(UX)
cycle
Team
planning,
Interview
guides,
Pair
interviewing,
Team
sketching,
Personas,
Prototypes
Collabora0ve
design
Cross-­‐func0onal
pairing,
Visual
radiators,
Just
enough
documenta0on
Qualita0ve
Concept
Eric
Ries
|
drawn
by
@thinknow
evalua0on
33

33. Team
interview
planning
Image
@thinknow
|
Atomic
Object
34

34. Interview
guides
Image
@thinknow
|
LUXr
35

35. Visual
radiator:
interview
planning
Image
@thinknow
|
Lean
Startup
Machine
36
36

36. Pair
interviewing
Image
@thinknow
|
Atomic
Object
37

37. Visual
radiator:
interview
debrief
Image
@thinknow
|
LUXr
38

38. Personas
before
interviews
Image
@thinknow
|
LUXr
39

39. Personas
aqer
interviews
Image
@thinknow
|
Atomic
Object
40

40. Team
sketching
Image
@thinknow
|
AED
Meetup
41

41. Visual
radiator:
team
sketches
Image
@thinknow
|
LUXr
42

42. Feedback
on
paper
prototype
Image
@thinknow
|
Lean
Startup
Machine
43

43. Results
of
collabora0ve
design
Image
@thinknow
|
LUXr
44

44. Cross-­‐func0onal
pairing
Image:
Flickr,
danicuki
45

45. Just
enough
documenta0on
Image
@thinknow
|
TIGC
46
46

46. Thank
you!
@thinknow
Lane
Halley
www.lanehalley.com
License:
CC
BY-­‐NC-­‐SA
www.lanehalley.com
47

47. Photo
credits
License:
CC
BY-­‐NC-­‐SA
www.lanehalley.com
48