1. [ Look and feel

2. 3,385,000

3. Rationale Value Benefits

4. [ Look and feel Support Collateral

5. A5 Flyer

6. Pull Up Banners

7. Pot Sleeves

8. Plant Labels

9. T-Shirts

11. GENDER & AGE Improve your Plant/Life Balance has attracted a younger market (as desired) with 72% of the audience being in the 18-35 bracket.

14. Adelaide Brisbane

19. 5,000 Facebook fans within 24 hours of the event

20. 14,839 Facebook fans in the month following the event

21. 78% of engaged audience 18-35 which represents a different audience to that previously engaged by NGIA

22. 5,695 people have registered their plant which demonstrates a huge 28% redemption rate from the initial 20,000 plants distributed on March 2

23. 5,695 people with registered plants is a massive 38% of total Facebook fans

25. Tactical Campaign 4: Potted Colour

27. [ Look and feel www.ngia.com.au

28. Myrtle Rust in Australia Presentation to LAI Conference May 2011 Robert Prince: Chief Executive Officer -NGIA Images sourced from DEEDI

29. Myrtle Rust in Australia The most significant threat to Australia’s ecosystems since the arrival of Europeans The disease will likely infect all Myrtaceous plant species in Australia Our native biodiversity is threatened at both a flora and fauna level Images sourced from DEEDI

30. Myrtle Rust in Australia Myrtle rust (Uredo rangelii) is a part of the guava rust (Pucciniapsidii) or eucalyptus rust complex The eucalyptus/guava rust complex is native to South America and has subsequently been detected in Central America, Mexico, USA (Florida, Hawaii) Images sourced from DEEDI

32. Myrtaceae includes the iconic genera of Eucalyptus, Melaleuca (paperbark), Callistemon (bottlebrush) Leptospermum (tea tree) and Syzygium (lilly pilly).

33. Myrtle rust infects primarily young growth of host plants

35. High humidity and moderate temperatures (night temperatures of 15−25°C) favour spore germination.

36. The spores have a short generation time of approximately 10 to 23 days.

37. The spores can survive for weeks under suitable conditions.Reference: Threat Specific Contingency Plan, Guava (eucalyptus) rust Puccinia psidii, Plant Health Australia March 2009

39. National Interim Response

40. Undertook surveillance and tracing forward backward

41. $2 million cost shared by Government (50% states and 50% commonwealth)

42. 480 + infected sites detected in 7 months

43. Found outside of linked properties – decision trigger in October/November

45. Distribution in of native species known to have been infected in wild or cultivation. Map courtesy K. Cooper, I&I NSW.

46. An estimated 20% of total greenlife grown within nursery production is of the Myrtaceous family Nationally a $3 billion dollar industry could lose more than $600 000 000 in total production The loss to our urban amenity value could be as high and potentially we could see billions of dollars damage in our natural environment Plantation forestry a high risk area due to species grown. Myrtle Rust in Australia

48. Symptoms can occur within 5−7 days of infection. Longer in cooler conditions

49. Spores are generally produced 10−12 days after infection but can occur earlier depending on host, leaf age and environmental conditions.

51. Approximately 10-12 days after infection, spots produce masses of bright yellow or orange-yellow spores (powdery specks) on the lesion surface. Small purple spots can be early indications of myrtle rust on turpentine (Syncarpia glomulifera)

56. How to recognise myrtle rust Severe myrtle rust infection on stems and foliage of a scrub turpentine (Rhodamnia rubescens) seedling Photo courtesy NSW I&I

57. How to recognise myrtle rust A very serious pathogen to Australia’s natural landscape Photo courtesy NSW I&I

58. Managing Myrtle rust National Nursery Industry Myrtle Rust Management Plan Staff management Production hygiene Vector of the pathogen Import risk assessment Origin of greenlife Import treatment Surveillance, Monitoring & Inspection Property Crop Despatch Chemical protection Registered fungicides (PER12156) Curative/protectant Resistance management (rotation)

59. What do you do if you see myrtle rust? Exotic Plant Pest Hotline 1800 084 881 National Nursery Industry Myrtle Rust Management Plan www.ngia.com.au

61. Unknowingly supply of infected material

62. Being caught up in new Trade practices regulations re supply of product that is free of disease.

63. Access onto production nurseries – browse stock.