1. 2010: A mayor
Social Approach
Mastered by Stelios Landrakis Jr
Insights Director

2. People will forget what you said, people will
forget what you did, but people will never
forget how you made them feel
Maya Angelou

3. Let’s start from the beginning

4. Reputa@on that a person or a brand creates..

5. affects people percep@on of that person or brand

6. And guess what? people percep@on affects their
future decisions towards that person/brand

7. Let’s summarize
• Your offline and online presence define who you are
and build your reputa@on
• Who you are defines people percepAon and decisions
that concern you
• Who you are online, is being highly connected to the
impact your social media presence leaves

8. Nowadays, the train of technology and digital
trends is moving too fast..

9. Analysis of the focus group behavior and needs can
provide criAcal insights that can modify a Poli@cian’s
Digital Approach

10. Digital Reality 1: People are trapped to informaAon

11. ‘Informa@on Overload is the difficulty a person can have
understanding an issue and making decisions that can be
caused by the presence of too much informa@on.’
wikipedia

12. 34GB
/ 105 000 words
Uni.california 2010

13. The amount of informa@on the human brain is
loaded everyday

14. Harsh Reality: People cannot consume all this informa@on
and are forced to improve their aNen@on management system

15. Digital Reality 2 : Social Media dominate the Online
world

16. Websites are on decline

18. Social Media

19. In such of an era, how can a local poliAcian take advantage of
current trends and posi@on himself as a leader?

20. Enter 360 Approach

21. ‘’People in order to sink in, need to hear things 3‐5
@mes and ideally from 2‐4 different media’’
Edelman Trust Barometer

22. I:Fish where the fish are

23. 2 950 000

24. Facebook greek popula@on right now*
* Sep 2010

25. I:Establish a Digital Embassy and use it to engage with
your potenAal ambassadors

27. II: Enter Social Game Dynamics

28. Play games and influence behavior

30. Filter results based on your city neighborhoods

31. Embrace your Brand Ambassadors

32. These guys will help your message spread

33. And guess what?

34. 30 ‐50

35. % of vo@ng decisions are under word of mouth
effect
McKinsey Quarterly

36. People have the power

37. These tac@cs sound great but…….

38. What’s gonna be the reac@on?

39. I:Unpaid Army from Ambassadors

40. II: Increase awareness for your poli@cal views in
ages 20‐35

41. III: Valuable feedback about the stakeholders percep@on

42. Use the force of the new marke@ng dimensions to create real @me
connec@ons with the stakeholders , not just duplicate the Broadcas@ng
Tradi@onal media model

43. ‘‘The greatest advantages will go to the first
movers who embrace this shib. It's not too late’’
Adage column 2009

44. Thank you!
socialweb.gr
twiaer.com/landrakisjr