Types and Purpose of Advertising

1. TYPES AND PURPOSE OF
ADVERTISING
PREPARED BY: LANCE E. MERCADO

2. Introduction
The word advertising comes from the latin word
“advertere” meaning to turn minds of towards.
According to American Marketing Association
“advertising is any paid form of non-personal
presentation and promotion of ideas, goods and
services by an identified sponsor”.

3. Purposes and objectives
To introduce a new product by creating
interest for it among the prospective
customers.
To support personal selling programme.
Advertising maybe used to open customers
doors for salesman.
To reach people inaccessible to salesman.
To enter a new market or attract a new group
of customers.

4. Purposes and objectives
To light competition in the market and to
increase the sales as seen in the fierce
competition between Coke and Pepsi.
To enchance the goodwill of the enterprise by
promising better quality products and
services.
To improve dealer relations. Advertising
supports dealers in selling the products.
Dealers are attracted towards a product
which is advertised effectively.

5. Purposes and objectives
To warn the public against imitation of an
enterprises products.

6. Importance of Advertising
Promotion
of Sales
Introduction
of New
Product
Mass
Production
Creation
of Good
Public
Image
Education
of peopleResearch
Education
of people
Support
to Press

7. Types of Advertising
1. Print Advertising
2. Outdoor Advertising
3. Brodcast Advertising
4. Covert Advertising
5. SurrogateAdvertising
6. Public Service Advertising
7. Celebrity Advertising

15. Conclusion
Though there are many types of
advertising all of them convey a
message to the target audience either it
is social or commercial.