Centre for Marketing Analytics and Forecasting
2 SlideShares 1 Seguidor
Personal Information
Organização/Local de trabalho
Lancaster, Lancashire United Kingdom
Setor
Education
Site
www.lancaster.ac.uk/lums/cmaf
Sobre
Our mission is to advance the practice and research foundations of Marketing Analytics and Forecasting, by developing innovative approaches, and a programme of dissemination of best practices through the introduction of new methods, processes and systems. Our research objectives are to introduce new frameworks, approaches and methods. This encompasses quantitative models and methods, as well as qualitative analysis of organisational activities of planning and forecasting.
Detalhes do contato
Marcadores
analytics forecast judgmental adjustments operations management supply chain isms google trends new product
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Apresentações

(2)

Pre-launch diffusion model parameter estimation using online search traffic data

Há 6 anos • 224 Visualizações

Experiments in Operations Management: Information use in supply chain forecasting

Há 6 anos • 97 Visualizações
Personal Information
Organização/Local de trabalho
Lancaster, Lancashire United Kingdom
Setor
Education
Site
www.lancaster.ac.uk/lums/cmaf
Sobre
Our mission is to advance the practice and research foundations of Marketing Analytics and Forecasting, by developing innovative approaches, and a programme of dissemination of best practices through the introduction of new methods, processes and systems. Our research objectives are to introduce new frameworks, approaches and methods. This encompasses quantitative models and methods, as well as qualitative analysis of organisational activities of planning and forecasting.
Marcadores
analytics forecast judgmental adjustments operations management supply chain isms google trends new product
Ver mais