Charity Cycle ride for an initiative to establish Brighter future education centre in Tamil Nadu, Alampoondi Village. Helping Khadi, Malkha and Hand loom weavers in support of www.weaverswheel.net and Organizing event for Cycle for brighter future campaign by Matt Brice, Australian Athlete and Philanthropist.

1. in association with

2. Proudly Present

4. 4,300 km in 6 months!

5. Our Trailblazer

6. Matthew Brice’s grueling cycling journey will depart from Anjuna Beach in
Goa to the Southern tip of India and up the East coast via
Kolkata,
finishing in Varanasi in April 2014.

7. Man on a Mission
Cycle for Brighter Futures started rolling in 2012 when Matthew Brice, an
Australian national first experienced the lack of education and wrath of
poverty in India during a gruelling 4,000km cross country cycle.
It was during this life changing journey that Matt came across the work of
the Australian Children’s charity Forget Me Not and vowed to do what he
could to make a real and lasting change in the lives of some of India’s
neediest children.
This time the story is bigger, brighter and better! On November 14th, Matt
will commence a mammoth 4,300km cycle over 6 months with a fresh set of
equipment and a renewed mission - to establish the Brighter Futures Study
Centre in Delhi and abolish illiteracy in one of North India’s most poverty
stricken slum communities.

8. Our Mission
To give under-privileged children and their families a second chance at life
through quality education, vocational training and innovative, sustainable
community based initiatives.

9. “Education is the most powerful weapon which
you can use to change the world.”
Nelson Mandela

10. About Us
Lakshya Aakriti Foundation (LAF) is the face of a new generation of social
entrepreneurs in India, inspired by a group of young professionals passionate
about social justice and committed to making REAL and LASTING change in
the lives of underprivileged children and their families in slum communities.
In 2011 a new and exciting partnership was formed between LAF and the
Australian children’s charity Forget Me Not (FMN) to transform the lives of
some of North India’s most vulnerable children. In May 2012 projectHELP was
born - a groundbreaking community outreach program in aid of vulnerable
children living in appalling slum conditions on the outskirts of New
Delhi, Varanasi (Uttar Pradesh), Hanumangarh (Rajasthan) and Bhagalpur
District (Bihar).

11. Our Next Project Destination will be
South India
After getting a gentle progress with our
Delhi Chapter we are now willing to
have our next project of Livelihood
Program and Brighter Future Education
Center for children in Tamil Nadu.
We are seeking Donors and uniting
Volunteers and Social workers to initiate
this desired project.

12. innovation
inspiration
sustainability
accountability
leadership

13. Event in Alampoondi Village
Tamil Nadu - 15 Feb 2014

14. Green Cap Revolution
Pledge to stay green
Objective: To spread out the Green Message.
Action: Verbal commitment of the people who
pledge to stay green on the day when they put-on
this cap.
Recognition: We will publish the story of people
who are pledging to stay green on our campaign
website and social media.
 Submit your Story: To publish the story all what we
need is your Name, Contact Address, Contact No and
Picture with Green Cap and the detail description of
what have you done to stay green.

15. The Hand-print Pledge
on Khadi
 Objective: Seeking hand-print pledge of the people to
have their participation in understanding the concept
of ‘Every child equal right’. And uplifting the produce
of weavers producing Handloom and Khadi stuffs in
support of http://weaverswheel.net/
 Action: The Hand-print on Khadi cloth.
 Conclusion: The event will display how everyone’s role
is important in providing education and other social
rights to the less fortunate people.

17. “I am cycling around India to raise funds
for The Brighter Futures Study Centre -
4,300kms of blood sweat and tears
to secure an educational future
for vulnerable children.”
Matthew Brice

18. 4,300 km Green Journey

19. A Green Note from Matt
“I completed my studies in Environmental Science majoring in Biology and
Physical Geography. I have always been focused on the importance of
protecting the Environment, even as a child.
Living in Sydney, Australia I always used a cycle as my means of transport. Not
only is it the quickest and most efficient way to get around, but travelling on a
cycle removes one car from the street, cutting down on my own personal
carbon footprint and traveling green.
I come to India on my cycle with a similar motivation - to travel green, reduce
my carbon footprint and inspire others to do the same.

20. I also have a strong desire to live my life plastic free. In Australia I always
bring my own bags for shopping, buy food in bulk and even make my own
toothpaste to avoid the plastic packaging.
I will be traveling in India for 7 months = 230 days x 3 1L bottles per day
= 690 plastic bottles thrown away!
Solution - I will be using a carbon and glass micro filter to filter tap water to
remove bacteria and protozoa, then treat the water with a UV sterilization
pen to destroy any viruses.
These two small steps will allow me to reduce my impact on the environment
whilst traveling in India, helping to make my journey a little greener.”

21. News coverage in India

22. Malyala Manorama News Paper
Manorama Online Kerala

24. Varanasi newspaper
Bihar newspaper

26. Kerala Newspaper

27. http://blog.drinksoma.com/lifestyle-2/giving-positive-quest-cycle-brighter-futures-part-1/
Magazine & Blog

28. Global Media Coverage
Gujarat newspaper
Australian newspaper

29. Australian newspapers

30. Australian newspapers

31. How You Can Help

32. https://give.everydayhero.com/au
/matthew-brice

33. # 1 - Participate

34. How to Participate
1. Visit www.cycleforbrighterfutures.com
2. Go to the participate tab
3. Click on “join the revolution to help”.
4. Write how would you like to participate in message, your name
and email.
5. Receive your participation slip in your mailbox
6. Meet at the Cycle for Brighter Futures venue in your designated
city with your bike and participation slip
7. Ride with Matt

35. # 2 - Volunteer

36. How to Volunteer
1. Visit : www.cycleforbrighterfutures.com
2. Go to the Contacts tab
3. Write your interest in Message body, your name and email
and send us.
4. Receive details of volunteer opportunities in your mailbox in
24 hours.
5. Choose what you can do best
6. Act and make a difference

37. # 3 - Contribute

38. How to Contribute
1. Visit www.cycleforbrighterfutures.com
2. Click on the Donate tab
You will see https://give.everydayhero.com/au/matthew-brice
3. Make a contribution
4. Receive your receipt and thank you message in your mailbox

39. # 4 - Help Us Go Viral

40. How to Help Us Go Viral
www.facebook.com/MattsCharityCycle
Share as MUCH as you CAN…

41. # 5 - Become a Sponsor
For local and international individual or
corporate sponsorship enquiries
please call
+91 9311 238 470 |9999 438 006
Email: enquiry@lafindia.org

42. Corporate Social Responsibility
The very foundation of Lakshya Aakriti Foundation is laid on the collective
Realization by LAF Trustees that it is our social responsibility to give back to
society.
Corporate Social Responsibility has become increasingly popular in recent
years, delivering a huge social return on investment against traditional
marketing methods.
The value of partnering with LAF in this unique campaign lies in our
successful
working
model
–
innovation, inspiration, sustainability, accountability and leadership.
Become a LAF corporate partner through sponsorship and/or the provision
of vocational skills training for children over 16 and join us in changing the
destiny of children born into poverty.

43. Do Well By Doing Good
Cause Related Marketing (CRM) is a strategic marketing tool that effectively
links a company/brand to a social cause or issue for mutual benefit.
Corporate philanthropy plays a pivotal role in attracting today’s increasingly
hard to please consumers. Consumers really notice a company’s commitment
to a worthy cause, preferring a brand that stands for something beyond just
profits.
With cause related marketing as part of your strategy you will enjoy increased
sales, added visibility, consumer loyalty, improved company image and
positive media coverage.

44. “If corporations were to analyze the prospects for social
responsibility using the same frameworks that guide
their core business choices, they would discover that
CSR can be much more than a cost, an obligation or a
charitable deed - it can be the source of opportunity,
innovation and competitive advantage”
Reputation is used by many companies to justify CSR
initiatives on the grounds that they improve a
companies image, strengthen it’s brand, enliven morale
and even raise the value of it’s stock”
Harvard Business Review

45. Achievements
 Facilitated information sessions throughout slums in Delhi, Bihar and
Varanasi to strengthen community members' knowledge of nutrition,
hygiene, malaria prevention and treatment of diarrheal
 Distributed treated mosquito nets to help control the spread of malaria and
dengue fever
 Coordinated medical checkups for children and provided sick children with
access to medical treatment
 Organized a life-skills program to teach children about street survival,
promote self-discipline and encourage healthy lifestyles
 Furnished the Brighter Futures Study Centre with desks, chairs, teaching
resources, books and stationery
 Conduct literacy and numeracy classes
 Provide a nutritious lunch for children attending classes at the study centre
 Established community business networks in preparation for the Brighter
Futures Mentoring and Microfinance Program to help entrepreneurs in slum
communities start a business and access small loans

46. Why partner with us?
 We are a fully registered Central Trust
 We uphold the highest standards of governance
 We are a dedicated, passionate team committed to social justice
 We challenge the status quo
 We address the real needs of vulnerable children at a grassroots level
 We implement sustainable solutions for children who need it the most
 We are partnered with a well established, highly reputed Australian charity
 We are innovative and technology driven
 We support our corporate partners every step of the way
 We make doing good in the world work for you
 We make it easy for you to make a difference

47. "Education is a human right with immense
power to transform. On its foundation rest the
cornerstones of freedom, democracy and
sustainable human development."
Kofi Anan

48. Reporting
 Project reports and financial statements are prepared annually in
compliance with international financial reporting standards.
 All LAF Trustees and staff take personal responsibility for using resources
efficiently, achieving measurable results and being 100% accountable to
sponsors, stakeholders and donors.
 An internal and external audit of accounting records is conducted every
year for submission to governing Board Members and Australian funding
partners.
 A copy of the annual report and associated financial statements is made
available to all members of the Governing Board and funding partners at
the closure of each financial year.

49. The Situation
India as a nation suffers intense poverty and on the streets, children are
extremely vulnerable to abuse and corruption.
Delhi is home to an estimated 17.3 million people with 52 percent of the
population residing in urban slums. Although India's economy is growing
and millions are prospering, the benefits are not reaching the slum
dwellers and the gap between rich and poor is growing ever wider.
Like Mumbai, the slums of Delhi are overcrowded, unsafe environments
for children and lack the most basic amenities such as clean drinking
water and adequate sanitation.

50. Children living in slum communities in India are extremely vulnerable
to chronic malnourishment, life threatening disease, child
trafficking, sexual abuse and child labour.
We believe that quality education and empowering communities at
the grass roots level is the key to changing vulnerable children’s lives
for the better, forever. Real and lasting change CAN be brought about
by the positive actions of many - one child at a time.

51. "Education is a human right with immense
power to transform. On its foundation rest the
cornerstones of freedom, democracy and
sustainable human development.“
Kofi Anan

52. Education is ultimately the children’s way out of this dangerous and uncertain life,
while empowering the families through vocational training and the chance to secure
employment provides a long term, sustainable solution to the unbelievable hardship
faced daily by these communities.

53. Our Commitment
LAF will work in all possible directions and by all possible means to give
disadvantaged children a second chance. We are committed to providing the
best possible education and nurturing the talents of the most vulnerable
children to ensure they grow up understanding the beauty of life, motivated
to help others in need in the future.

54. “If we are to teach real peace in this world and if we are to carry on a
real war against war, we shall have to begin with the children.”
Mohandas Gandhi

55. Help Us Help Them
Approximately eighteen million children live or work on the streets of India.
Source: Human Rights Watch

57. Building Brighter Futures

58. The Brighter Futures Study Centre
First of it’s kind incubation center for disadvantaged children, leveraging
collective wisdom to develop non-conventional teaching methodologies that
inspire, educate and empower vulnerable children.
“We facilitate innovative education and mentoring programs
to make children’s dreams come true.”
Diptesh Singh – Trustee Lakshya Aakriti Foundation

60. With Special Thanks To
weaverswheel.net/

61. “Children are the world's most valuable resource and its best hope for the future”
John. F. Kennedy