Evian has found success through various advertising campaigns and promotional operations. Some of their major campaigns include "Water Bodies" in 1998, "Roller Babies" which promoted the brand in Asia through printed T-shirts, and "Baby & Me" launched in 2013. Evian also promotes through sponsoring events like the Wimbledon tennis tournament and Paris Fashion Show. Recently in February 2018, Evian vowed to use 100% recycled plastic in bottles by 2025.

3. But first , what is so special
about this water?

4. ● Known for its “miraculous” healing
properties.
● Perfect water for babies.
● known for its purity and originality.

5. REASONSREASONS:

6. DEVELOPING THE ADVERTISING
CAMPAIGN:
 In 1998 , Evian launched successful ad
campaign “ WATER BODIES”
 Launched a campaign of “ROLLER
BABIES “.
 In 2013 , Evian launched “Baby & Me”
its third major campaign.

7. 1. To promote in asia , Evian had the idea of printing T-shirts
2. The T-shirt was a huge success globally and created the desired
brand awareness.

8.  PROMOTIONAL OPERATIONSPROMOTIONAL OPERATIONS
OF EVENTSOF EVENTS

9.  Evian created first women’s
golf open championship
 It was broadcasted over 167
countries

10. Evian is the
official
water brand
for the
Wimbledon
tennis
tournament

11. Evian is also
Sponsor for
Paris Fashion
Show .

13. Why is it soWhy is it so
expensive ?expensive ?

14. 24% : Crystal Geyser
23% : Fiji
28% : others

15. EVIAN
?

16. Danone's Evian vows to use 100% recycledDanone's Evian vows to use 100% recycled
plastic in bottles by 2025plastic in bottles by 2025

17. Television ad which had immense
impact .
The idea behind it was to allow
consumers to reconnect with their
inner child

18. SUMMARYSUMMARYSUMMARYSUMMARY
 Reasons behind Evian’s success
 1. Unique brand communication effect
 2. Advertising campaigns.
 3. Identifying the target markets and buyer motive’s
 4. Reaching public through T-shirt campaigns , Television ads etc.
 5. Promotional operation through events and experiences
 6. Recently on Feb 8th
’18 took a vow to recycle the bottles.
 7. Brand identity of Evian
 8. Competitors

19. DisclaimerDisclaimer : Created by Lahari Uppala , SMECCreated by Lahari Uppala , SMEC
during the marketing internship under the Professor Sameerduring the marketing internship under the Professor Sameer
Mathur , IIM LUCKNOW.Mathur , IIM LUCKNOW.