Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Blogging for Business
1.
2. Turn off or Vibrate Cell Phones
Facilitator
Chisa D. Pennix-Brown, MBA
Name & Business Industry
Think about the goals you have for 2013
How you can INCORPORATE blogging into
your strategy?
Is blogging the RIGHT thing for your company?
3. What is a Blog?
Started in 1994
1997 The Term Weblog was
coined
1999 Blog was coined
2010 Technorati revealed that
35% of bloggers were making
money from their blogs
5. The 4 U’s of Business Blogging
Usefulto the Reader.
Create Urgency.
Convey Unique Ideas.
Be Ultra-Specific.
6. The Purpose of the Blog
Blog Draws Traffic to your Site
Social Networks Promotes the Brand
Shows Personality
Video Provides Daily Content
Attract New Customers
Engage Customers0
Email
Additional Promotion Tool
Gives a visual to customers
Use for testimonials & on blog
Generate New leads
Contact with existing clients
Automatically send each blog
Ability to personalize messages
7. Blogging Principles
Know Your Audience
Make content Attractive with Titles &
Content
Write for the people but don’t forget
search engines
Get to the point
Use plain language (unless its genre
specific)
Write in a conversational tone, but be
professional
Proofread your post
8. What Blog Should You Use?
Wordpress
Tumblr
Blogger
Posterous
Blogger
Blog.com
Typepad
Jux
Blogetry
LiveJournal
9. What to Blog About?
New products & services
Employees
Accolades in the community
Local Initiatives
Community Service
Sales, Coupons, Discounts
Solving Problems
Company Values
Community Events
Holidays
Customers
10. Monetize Your Blog
Add Affiliate links
Sell space to advertisers
Sell your products
Create contests
Have customers send in photos
11. Blogging Future 2013 & Beyond
Increase in Professional
Bloggers
Increase in Corporate
Brands blogging to
insulate marketing
Increase in blogs for
bloggers
Increase in blogs on
websites
Increase in social media
sharing
12. Thank You for attending
Any Questions ??????
Special Thanks to:
NC A&T BEST Center
GTCC Small Business Center
Contact Me:
Chisa D. Pennix-Brown, MBA
Info@LadyBizness.com
336-809-8851