Brand YOU: Identify before You Amplify (Strategies for the solopreneur to easily leverage and amplify their brand message, plus Q&A on your branding questions)

1. November 16, 2013
Less is more!
N
LadiesWhoBrand
Friday, November 15, 13
@LadiesWhoBrand
© Kathy Bass, The Branding Lady ®

2. Friday, November 15, 13

3. Brand YOU:
Identify Before You Amplify
Part 1: Introduction -- Who, What and Why
Part 2: Handout -- 27 point Brand Engine Checklist
Part 3: Failure -- Get the Elephant Out of the Room
Part 4: Strategy -- Identify, Amplify and Leverage
Part 5: Q and A -- Any and All Branding Questions - Bring it!
LadiesWhoBrand
Friday, November 15, 13
@LadiesWhoBrand
© Kathy Bass, The Branding Lady ®

4. Who, What and Why
“You have a brand whether you've consciously crafted one or not.”
Becky Blalock, author of Dare: Straight Talk on Confidence, Courage and Career for Women in Charge
Focus + Follow up = Successful Results
Connection. Relationships. Filter. Matchmaker. Word of Mouth. Value.
Bottom Line:
Clarity, Confidence and Conviction to Gain Momentum.
LadiesWhoBrand
Friday, November 15, 13
@LadiesWhoBrand
© Kathy Bass, The Branding Lady ®

5. 27 point Brand Engine
Checklist
Online names
Content
Systems
Communications
Brand Messaging
Strategy
LadiesWhoBrand
Friday, November 15, 13
@LadiesWhoBrand
© Kathy Bass, The Branding Lady ®

6. Get the Elephant
Out of the Room
“Creativity is allowing yourself to make mistakes.
Art is knowing which ones to keep.”
Scott Adams, Dilbert Cartoon Creator
How he did it:
1. Made a statement and focused.
2. Devised a system to bring about progress and achievement - and satisfaction.
How drives what. When it comes to developing a system, keep it simple. “
Complicated systems have more opportunities for failure.” Why? Because they're difficult to replicate consistently.
Once you have a system that works, optimize it.
3. Creating opportunity becomes the job within the job.
Here's his Dilbert Simple Success Story:
He optimized his system by putting his email address in the cartoon, he receives ideas from readers. Using storyboard software,
Adams only needs an hour to bring their ideas to life. It's an optimized system that gets the job done quickly, and frees time to build
systems for other things.
Adams's message:
Even when your system fails, it really doesn't. “Failure is your friend. It is the raw material of success. Learn from it. That's a system.”
Source: http://www.hartfordbusiness.com/article/20131104/PRINTEDITION/311019956
LadiesWhoBrand
Friday, November 15, 13
@LadiesWhoBrand
© Kathy Bass, The Branding Lady ®

7. Identify
[Kathy Bass] Why do you think it is soooo hard for people to be real?
[Mari Smith] There is psychology at play, for sure. Some folks don't alway feel good
about themselves... they don't want to risk being vulnerable, or "found out"... the
"impostor phenomenon" so to speak. But I find that when you're willing to have an
ongoing deep and healthy connection with yourself first, then that reflects outward and
magnifies in all that you do.
In fact, my spiritual teacher has a wonderful saying:
--> "The most important relationship you have on the planet is the one you have with
yourself because everything and everyone is a direct reflection of the quality of that
relationship."
"Being me at all times." requires:
Self awareness, Psychology, Giving without Expectation and Focus on Intention
--> Bank account - make lots of deposits and be thoughtful of withdrawals
LadiesWhoBrand
Friday, November 15, 13
@LadiesWhoBrand
© Kathy Bass, The Branding Lady ®

8. Amplify
"It takes a lot of time and energy to write good content, engage with your audience,
and build your fan base."
@NathanLatka Heyo Co-Founder/CEO
Yet, when you get the content just right, you can easily and
inexpensively amplify it to reach more of the right audience.
@MariSmith Premier Facebook Marketing Expert
Audience.Voice. Categories.
LadiesWhoBrand
Friday, November 15, 13
@LadiesWhoBrand
© Kathy Bass, The Branding Lady ®

9. 6 Reasons Customers Aren’t Buying From You
Ma!e Forleo
http:/
/www.youtube.com/watch?v=f6JiFWuCivk#t=370
LadiesWhoBrand
Friday, November 15, 13
@LadiesWhoBrand
© Kathy Bass, The Branding Lady ®

10. Leverage
LadiesWhoBrand
Friday, November 15, 13
@LadiesWhoBrand
© Kathy Bass, The Branding Lady ®

11. Any and All
Branding Questions
LadiesWhoBrand
Friday, November 15, 13
@LadiesWhoBrand
© Kathy Bass, The Branding Lady ®