1. Idents
By Azat kavak
http://www.theidentgallery.com/player.php?id=BBC3-2008-ID-3

2. What is this?

3. What is a Ident
A ident is an Identity of channels. Idents are very
important as there as so many channels competing.
Ident’s show their brand so the audience can know what
TV channel they are watching. Idents are also for
continuity, announcements and to let the audience know
what the type of show they are watching or what is
coming up.

4. Examples of Idents
http://www.theidentgallery.com/player.php?id=BBC1HD-2010-ID-PETALS-1

5. Purpose of an Ident Design of an Ident
BBC One ident have always been simple
 Main purpose of a and plain because the tax people pay goes
ident is branding. to them.They keep the ident plain and
There hundreds of simple not spending much money on it so
different TV brands they can spend more on the shows.
so you can tell their
brand from the other The BBC One ident density is empty red screen
channels. with no informtion but their brands name.
 Another purpose of a
channel is to sell the
channel to us the
vewiers.

6. Design
The key points for the design of an TV ident
are:
Setting/ Time- Where is the ident set and in
what time period? Is it in the past, present or
future?
Tempo- This is how fast/slow paced the TV
ident is.
Audience interaction- Do they interact with
the audience?
Informative or Entertainment- Is the ident
there to be informative or is it for just
entertainment ?
Density- How much information is in the
ident? How full/empty is the screen?

7. Hippo Ident
BBC One hippo ident, duration 15seconds long. The ident is a very spacious ident as there is not much in the ident
just hippos forming a circle to represent the circle theme which startd in 2007 for the BBC One channel. The hippo
ident seems to be set in a modern time period.The Ident is mainly set under water. The music included in the ident
matched the ident very well as its slow, funky and matches the timing of the hippos are very calm which could
mean the programme being shown next is going to be calm and relaxing. The first scene of the ident is a close up
of the hippo face.The first shot is a really quick shot quickly . Its looks like as if it saw us the audience and got
scared so it goes under water. The reason they chose this is to show the programme coming up which is a
documentary. The hippos will attract animal and mammal lovers or people for any ageThe audience can relate ths
to the programme coming up as you see animals and mammals with really close up shots of them doing unusual
stuff. BBC always keep their indents simple and unusual
The tempo of the ident is fast paced. As soon as the hippo goes under the water it quickly joins the other
hippos. The hippos are swimming around in a circle. The camera angle is low under the water looking up
at the hippos. In the middle of the hippos you can see a bright light shinning down showing us its still
daylight outside. Through out the ident, they dont interact with the audience they just let you know what
programme is going to come on next this could also be a purpose, they dont ask any rhetorical question.
The purpose of this ident is to entertain and to inform telling what's up next and to keep us watching as
you don’t see a hippo that close everyday not an average thing you see.The pace of the ident is very high
and constantly moving .There isnt much density of information used through out the ident as the ident only
last around 15 sec. in the longer version the hippos in the ident rub there nose togther anf seem like a big
family this could suggest the programme showing up next coud be a family or a romance family.
http://www.theidentgallery.com/player.php?id=BBC1HD-2010-ID-HIPPOS-1

8. Ident history
BBC 1 Ident was first made in the early 1950s. It was made so it can be
displayed before TV programs.
BBC One's identity has been symbolized by a
globe shown on its idents for much of its
existence
In 1962 it changed to a map of the UK

9. Ident Evolution
BBC1 1953-1960 BBC1 Current Ident
Friday 1 September 1989 Current Itv ident
1997 until 30 April 1999.
Current Disney Ident.

10. Question time
 Why doesn`t BBC One spend much money on their
idents?
 What are the 3 main puporse of a ident and why?
 What is your favourite ident of all time?
 When did bbc first broad cast their ident?
 A: 1953 - 1960
 B: 1923 - 1945

11. Thanks for listening

12. Bibliography
 http://images.digitalspy.co.uk/broadcasting/bbcone_ident06_hippos3.jpg
 http://newsimg.bbc.co.uk/media/images/42131000/jpg/_42131092_moon_416.jpg
 http://idents.org/lightbox/bbc1capesBIG.jpg
 http://images.digitalspy.co.uk/broadcasting/bbcone_ident06_roses3.jpg
 http://img225.imageshack.us/img225/1738/bbc1identoodel5.jpg
 http://www.bbc.co.uk/pressoffice/images/bbc/channel_idents/bbc1/old/ident2.jpg
 http://vimeo.com/4538346
 http://625.uk.com/tv_logos/logos/itv1_02_alt.jpg
 http://images.digitalspy.co.uk/broadcasting/bbcone_ident06_hippos3.jpg
 http://images.digitalspy.co.uk/08/04/550_bbcthree_2008ident_01.jpg

13.  The ident has been made for BBC 1. The ident is 23 seconds long.The ident is very
spacious and its a etablashing shot this shows the little children running around in a
circle representing the bbc one logo . Its starts of with flowers and roses getting blown
by the wind. As the ident starts you see a rose and the sun but you cant see much of
it because the camera isn't focused on it. The music starts a few seconds after it
gradually gets louder. The music that’s played tells us that its going to be a child's
programme that’s going to come up next.
 The scene where the kids are holding hands and going in a circle is a eye lever
tracking shot which again reinforces child's progammes.BBC always keep there
indents simple. In this ident there's not a lot happening but the kids playing showing
that there always fun and enjoyable.
 Every bbc ident have subtitles written in the right hand corner so everyone including
death peope can watch it.The main purpose of bbc ident is a clever way if identifiying
of a television show or broadcast sensation. All channels have their own idents and
have to be original in their own way.
 http://www.theidentgallery.com/player.php?id=BBC1HD-2010-ID-PETALS-1

14. http://m.youtube.com/watch?v=DJlDb
PsOX08
 Bbc three idents launched on the 9th of february in 2003. The ident was designed by Lambie-Nairn and
featured blobs set in a blue environment with a towering three dimensional 'three' in the background. The blobs
were designed to be characters within the ident and not presenters and never commented on the upcoming
programme. Each blob was computer generated. The channel's logo consisted of a BBC logo above a slanted,
upper case, three set inside a white box. The channel used a variety of promotions and strings. Prior to the
launch, the channel made use of the song "three is the magic number" to add into the ident and they used a
magority of different songs through out the ident to seem catchy and something to entertain the viewers so the
ident was never boring.
 The ident I will be analising is one from BBC three which was put on tv at the beginning of 2010. This ident is off
something that looks like a orange puppet that speaks and tells the viewers what programme is going to be
shown next. BBC three is written in capital letters in the middle of the page so it stands out and reminds people
what channel they are on. The camera angle used is a establashing shot as you can see the background and
everything inside the ident perfectly and none is cut off. The orange puppet been shown on the page is a
character so if you just see the puppet you will know what channel the puppet belongs to without seeing the
logo. Subtiles have been written in the right corner of the ident to show the channel is for everyone and even
deaf people still have the opportunity to watch the channel. BBC three have visual dynamic identities to appeal
to the target audience of young adults. The programme being shown next could be something childish as
there's a puppet been shown on the page however not blocking out the THREE written in the middle of the
page. However the next programme shown could be a comedy as the puppet is funny and catches the viewers
attention. The target audience for this audience is around 14+ because of the things included in the ident. The
ident is very empty as there isn't much in the screen just the subtiles and the bbc three logo