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- 1. Ensuring luxury travel is available to everyone… ! ! ! ! ! ! ! ! .
- 2. { The problem in the US 2013 1.2 Million ! ! ! Beds unoccupied in luxury hotel per day… ! ! ! $39 Billion ! ! ! of lost sales ! ! ! Source: AH&LA ! ! ! ! Source: LA Times “In the entertainment industry, nearly half of all tickets go unsold”
- 3. { The problem in Europe 2013 ! 1.4 Million ! ! ! Beds unoccupied in luxury hotel per day… EU 27 ! ! ! ! ! ! ! ! ! ! ! €27 Billion of lost sales ! ! Source: Eurostat
- 4. We make sure that awesome experiences don't go unsold • • • • • • • • • 4 languages SSL secure Audited auctioning platform Automated payment system Socially integrated Smooth booking experience Scalable architecture Modular backend User friendly ! Ratings High customer satisfaction ! We provide what users want… …at their prices!
- 5. Excess Capacity BidAway’s #1 focus For when the availability is greater than demand Filling empty rooms and empty seats…! ! ! ! ! ! ! ! ! ! ! …through online auctions starting at $1 (or €1)
- 7. Excess Demand BidAway’s #2 focus For when the demand is greater than the availability Optimizing prices to capture true willingness to pay…! ! ! ! ! ! ! …through online auctions starting at market price
- 8. Access to exclusive and unique experiences Today, how does a customer find VIP experiences such as backstage passes?! ! 1. Work at the venue or know someone 2. Be a member of the media 3. Win a radio sweepstakes 4. eBay or Craigslist - risk for fakes ! ! There is no established website for such VIP experiences.
- 9. On-partner-website widget example Exclusive speciality items: on-site widget High demand auctions start at BAR or minimum price Great distribution advantage: free high quality traffic high conversion rate
- 10. Premium high demand offer example Example: package including concert tickets for 2 people and stay with a final price higher than the sum of the unit prices since the tickets are otherwise sold out
- 11. Current Market Landscape compared to BidAway * * *OTA = Online Travel Agency A New Lifestyle Website – a world of transparent auction technology, social bidding, loyalty based on gamification, auction algorithms, personalized notifications, widgets and VIP entertainment… making life more exciting
- 12. The founding team Luca Albert Brian International team committed to make this business a success Met during IESE MBA Working together since May 2012 and invested personally 65.000€
- 13. Media Exposure Launched BidAway in February 2013 Organic traffic increase Members evolution winner in Navarra ! ! ! ! lead to the mission to San Francisco Emprendedor XXI Prize EVF Marketing ! campaign
- 14. What have we done to date 2012 Focused on offer acquisition Exclusive partnership agreements signed with: 60 hotels HGhoteles 100 hotels 2500 hotels 52% of Spain’s 4 & 5 star hotels And also cruises! 16 hotels 500 hotels and Spas Acquisition strategy focused on Luxury chains enabling quick and qualified build up of our hotel offering… moving also into other luxury segments such as Events, Cruises and Spas in order to deliver a great product – daily!
- 15. Roadmap 2014 2015 2016 • Consolidate BidAway Spain • First equity round • Expand in Italy and France • European full expansion • Testing online marketing • USA market push • Obtain relevant metrics • Improvement of metrics ! • ! Soft launch in the USA with: • Product lines improvement for: • support from Capital Factory • Hospitality • acceleration of 500Startups • Entertainment & Leisure