"WassUp" is the news in a nutshell. New technologies, emerging trends, inspiring cases ... everything a marketer needs to be "in the know".

1. WassUp – May 10, 2011

2. LinkedIn launches developer platform, social plugins April 6 In March 2011, LinkedIn passed the 100 million members mark.

3. LinkedIn launches developer platform, social plugins April 6 LinkedIn plugin: share button (all plugins can be found at http://developer.linkedin.com/)

4. LinkedIn launches developer platform, social plugins April 6 LinkedIn plugin: member profile & full member profile

5. LinkedIn launches developer platform, social plugins April 6 LinkedIn plugin: company insider

6. LinkedIn launches developer platform, social plugins April 6 LinkedIn plugin: company profile

7. LinkedIn launches developer platform, social plugins April 6 LinkedIn plugin: recommend button

8. LinkedIn launches developer platform, social plugins April 6 LinkedIn plugin: login button

12. Identify key search categories where you want your listing to appear

13. Customize listings with enhanced details such as logos, photos, and more

14. Create a mobile Web site (and free QR Code)

15. Create a custom menu (restaurants and bars) for inclusion on a mobile menu

16. Create Deals (coupons) and promote them for free on Bing (both PC and Mobile) and Facebook

19. A spotlight section highlighting the very best work submitted to Facebook Studio. All work promoted to the Spotlight is eligible for a Facebook Studio award.

20. A learning lab to understand the latest and greatest tools marketers can use to build their brands

23. 1 year after the Like button: the Send button April 25 The combined Like/Send button can be created via http://developers.facebook.com/docs/reference/plugins/like/

25. Users will not only be able to send content to the Facebook inbox of friends, but also to the wall of a group or via regular email.

26. A ‘send’ will also count as a ‘like’, which will grant the content more visibility on the users’ walls.

27. As for the like button, analytics will be available via Facebook Insights./comments/ A ‘send-to-a-friend’ feature is already present on most websites nowadays. For Facebook to offer this as an integrated, easy-to-use plugin is a logical move.

30. Facebook Questions May 2 The new version is more aimed at getting recommendations from friends instead of creating a vast database of knowledge.

32. Questions was already available in a.o. English, but only now it also became available in Dutch.

35. In order to keep on using their bookmarks afterwards, users have to opt-in to migrating their data over to ‘AVOS’, the new company of Chen and Hurley/comments/ On May 9, AVOS also bought ‘Tap11’, a business intelligence platform, at which time they uncovered a bit more of their plans: “Our vision is to create the world’s best platform for users to save, share, and discover new content. With the acquisition of Tap11, we will be able to provide consumer and enterprise users with powerful tools to publish and analyze their links’ impact in real-time.”

37. http://www.avos.com/

39. RFID in action: Asics at New York City Marathon April click next for video RFID stands for ‘Radio Frequency Identification’, which allows for one-way communication (in contrast to NFC allowing for two-way communication).