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Unit 12.1Unit 12.1
American Society in theAmerican Society in the
1920s1920s
Labor Unrest
Boston police Strike
Calvin Coolidge
Steel Mill strike
Coal Miners Strike
Labor Movement loses
Appeal accuse some one of being a
communist
A disillusioned America turned
away from idealism after World War I
and toward social conservatism, a
new mass-consumption economy, and
exciting new forms of popular culture
that undermined many traditional
values.
1920s Theme
Intro: Political philosophies
A. radical
B. conservative
C. reactionary
D. liberal/progressive
Radical
(communists,
anarchists)
Progressive/
Liberal
Conservative Reactionary
Americans Struggle
with Postwar Issues
Objectives
Reaction to “communist” threat=red scare
Cause and effect of Quota system
conflict between labor and management
Nativism and
Isolationism
I. “Americanism” in the 1920s Seeing Red
A. “Red Scare” (1919-1920)
1. October 1917, Bolshevik
Revolution in Russia resulted in
fears that communism would
spread to the U.S. (
2. Strikes after WWI were seen as
“radical”
a. Result of inflation during WWI
b. Many Americans thought large-
scale labor strikes were the result
of the spread of Bolshevism
Billie Sunday fire and brimstone preacher
Palmer Raids “Fighting Quaker”
Criminal syndicalism laws
Palmer Raids, 1919-1920
a. Anarchist bombings
b. Attorney General A. Mitchell
Palmer received $500,000 from
Congress to crack down on
“radicals”
-- Several cities required
teachers sign loyalty oaths
c. 249 “radicals” were deported to
Russia in November, 1919
-- The American Legion took
the lead in going after
“dangerous” foreigners
Fear of “Communism”
What is communism according to your book?
This is a car bomb on Wall Street in New York City
The blast killed 38 and seriously injured 143.The bombing was never solved, historians think
it likely bombing was carried out by Galleanists (Italian anarchists). The attack was related to
postwar social unrest, labor struggles and anti-capitalist agitation in the United States. The
previous year 38 “mail” bombs were sent and eight other large bombs were detonated through
out the U.S.
d. January 2, 1919, 5,000 suspected
communists were arrested in 33
cities
-- 550 Russians were deported;
many were U.S. citizens
e. Most Americans condoned
Palmer’s actions
f. “Red Scare” ended in summer of
1920
g. Conservatives used the scare to
break fledgling unions
-- AFL lost 25% of its members
“The Gauntlet
Flung Down”
Outlook,
5/21/19.
Originally from
the Brooklyn
Eagle
(Harding).
Sacco and Vanzetti
B. Sacco and Vanzetti case
1. Two Italian-atheist-anarchist-draft
dodgers were convicted of murder in
1921
Bartolomeo Vanzetti and Niccolo Sacco
2. The jury and judge appeared to have
nativist prejudices against the two
men although the evidence was not
conclusive
3. Sacco and Vanzetti were executed in
1927
-- The case attracted world attention
Is this the Emblem? August 11, 1927
Limiting Immigration
Klan rises again
The Ku Klux Klan marches down
Pennsylvania Avenue in 1925
C. Ku Klux Klan
1. Resurgence began in the South but
spread into the Southwest and
Midwest (Illinois, Ohio, Indiana)
a. Total membership eventually
reached 5 million
b. Resurgence inspired
by D.W. Griffith’s
movie, Birth of a
Nation (1915)
2. The KKK was strongly nativist (like
the “Know-Nothings” of the 1850s”
a. Opposed immigration, Catholics,
Jews, communists, and blacks, as
well as bootleggers, gamblers,
adulterers, and birth control
advocates
b. Extreme pro-WASP values
3. Demise of the KKK
a. KKK leader in Indiana was arrested
for murder in 1925 of a woman he
kidnapped and sexually abused
b. Federal gov’t investigated Klan
embezzlement activities
D. Nativism in the 1920s
 Historical Review
a. “Know-Nothings” in 1850s
b. Chinese Exclusion Act, 1882
c. APA in 1880s & 1890s
d. “Gentleman’s Agreement”, 1908
e. World War I
f. KKK in the 1910s and 1920s
Limiting Immigration
Quota system
favored old immigrants
Stemming the Foreign Tide
1. Many in America, especially rural
areas, believed immigration was
eroding traditional American values
2. 1921 Immigration Act
a. 350,000 per year; no more than
3% of a specific ethnic group
already in the U.S.
b. Based on 1910 census: aimed at
eastern and southern
Europeans
3. 1924 National Origins Act
a. 152,000 per year; no more than 2%
of an ethnic group already in U.S.
b. Based on 1890 census: eastern and
southern European immigration
was reduced dramatically
c. Asians were banned completely
d. Canadians and Hispanics exempted
4. 1929 immigration act cut immigration
in half
a. By 1931, more foreigners left than
arrived
b. Congress ended the quota system
in 1965
Foreign Born Immigrant Population in the U.S., 1900-2007
Per Capita Consumption of Alcoholic
Beverages (Gallons of Pure Alcohol)
1910-1929.
created a nation of
“lawbreakers”
Prohibition Experiment 1920
Supporters from rural south and West; fundamentalist protestants
Volstead act created agency to enforce law
underfunded understaffed
Prohibition/
Speakeasies
Bootleggers
2. Problems with enforcement
a. Approximately half of Americans
were opposed to prohibition
b. Lack of enforcement officials
c. Alcohol could be sold by doctors’
prescription
d. Alcohol was necessary for
industrial uses
e. Home-made alcohol was rampant
F. Prohibition
1. One of last Progressive reforms (18th
Amendment)
a. Supported heavily by churches and
women, the South and Midwest
b. The Volstead Act of 1920
enforced the 18th
Amendment
c. Prohibition was opposed in the
larger eastern cities with “wet”
immigrants
3. Results
a. Rise of organized crime:
 Huge profits from bootlegging
 Al Capone was the most
powerful gangster of the 1920s
 Increased gang violence
 Bribery at all gov’t levels was
rampant
 Organized crime spread to
prostitution, gambling, and narcotics
Rise of Organized Crime Golden age of
Gangsterism
Al Capone # 1 gives rise to F.B.I.
b. Rise of speakeasies
 Middle-class havens for drinking
Women were welcome (compared to
saloons)
c. Saloons disappeared, cutting off
immigrant access to alcohol
d. Americans became used to
casually breaking law
4. Prohibition was repealed in 1933
with the 21st Amendment
Absolute Alcohol Consumption per Capita, U.S. 1900-1995
Per Capita Consumption of Alcoholic Beverages
(Gallons of Pure Alcohol) 1910-1929
Science and Religion Clash
Fundamentalism (Billy Sunday revival
preaching, and radio)
vs.
Darwinism
Scopes Trial (“Monkey Trial”): 1925,
Tennessee
1. Fundamentalists challenged
Darwinism
2. John Scopes was indicted for
teaching evolution
a. A Tennessee law barred the
teaching of evolution
b. The American Civil
Liberties Union
challenged the law
c. The case attracted
national attention
3. Clarence Darrow defended Scopes
4. William Jennings Bryan led the
prosecution
Clarence Darrow and William Jennings Bryan
America’s mass-consumption economy
A. Glorification of business in the ‘20s
1. Bruce Barton: The Man Nobody
Knows (1926)
a. Called Jesus the first
modern businessman
2. Calvin Coolidge:
“The man who builds
a factory builds a
temple; The man who
works there worships there.”
Modern Advertising
B. Booming U.S. Economy
1. U.S. became world’s largest creditor
nation after WWI
a. A brief post-war recession (1920-
1921) preceded a massive economic
expansion
b. Andrew Mellon’s “trickle down”
tax policies favored the rapid
expansion of capital investment
c. Buying on credit: “buy now, pay
later”
C. Continued consolidation of trusts
1. By 1929, the top 200 corporations
held ½ of the country’s wealth
2. Chain stores
became common
(e.g. Woolworth,
Sears &
Roebuck)
A cover of a
pamphlet
commemorating
Woolworth’s 50-
year anniversary
Installment Plan was not just
for Automobiles.
Superficial Prosperity
Chain stores
five and dimes
Woolworths
Great Quantity of Goods
2. 70% rise in industrial productivity
3. Wages at an all-time high
4. Electric power increased 19-fold
between 1912 & 1929
5. New technology: electric motor,
assembly line
6. New industries: light metals,
synthetics, movies, radio, automobile
7. Construction industry (e.g.
skyscrapers)
8. Medical breakthroughs resulted in
increased life expectancies
Yankee
slugger,
Babe Ruth
World
Heavyweight
Champion,
Jack Dempsey
(1921-26)
Tunney Dempsey fight
Sept. 22, 1927 fight
150,000 spectators and
over 50 million listened
on the radio
Up
F. Scientific Management: Frederick
W. Taylor
1. Developed the assembly line to
increase productivity and profits
2. The Principles of Scientific
Management (1911) was
influential in the mass production
movement
a. Henry Ford and other auto
makers were the first to adopt
Taylor’s practices
b. Workers hated Taylorism
Putting America on Rubber Tires
1. Detroit emerged as the automobile
capital of the world
2. Ford realized workers were also
consumers
a. In 1914, he raised wages from
$2 to $5 if workers adopted
“thrifty habits”
b. Ford paid good
benefits, hired
handicapped
workers,
convicts and
immigrants
Automobile Impact Henry Ford
c. Ford was called a “traitor to his
class” by some wealthy
Americans due to his generosity
toward the working class
3. Ford’s assembly line produced a car
in 1.5 hours compared to 14 hours
for his pre-
assembly line
methods
a. One car
every 10
seconds!
A 1913 assembly line in
Ford’s Detroit factory
b. The Model T became the staple car
in America for many years
-- By 1930 Americans owned 30
million cars, 2/3 of which were
Model Ts
1913 Model T
Final Assembly of Model Ts
4.Ford’s anti-Semitism became
controversial in the 1920s and 1930s
This book contained a series of
anti-Semitic articles from Ford’s
company newspaper
Advent of Gasoline Age
a. Replaced the steel industry as king of
American industry
b. Supporting industries: rubber, glass,
fabrics, gas stations, garages, highway
construction
c. U.S. standard of living improved
 Increased leisure time of Americans
spent on the road
 Suburbs emerged increasing home
ownership
d. Railroad industry decimated by cars,
buses and trucks
Route 66
E. Advertising emerged as a new
industry
1. Manufacturers tapped mass
markets for their goods
-- Advertisers were largely white
college-educated men
2. Magazines, newspapers, radio
3. Sports became big business
a. Babe Ruth and Jack
Dempsey became famous
through the “image making” of
advertising
Humans Develop Wings
1. 1903, Wright Brothers flew the first
flight (12 seconds) at Kitty Hawk, NC
2. Airplanes were later used in WWI
3. In the 1920s passenger lines emerged
4. Charles Lindbergh flew the first solo
flight across the Atlantic in 1927
-- Amelia Earhart furthered the cause
of women’s liberation by repeating
Lindbergh’s feat in 1932.
5. Impact of the airplane
a.Civilization became more closely
linked
b.Railroads received another setback
c.Airplanes used in WWI on cities
Airplane Industry
Lindbergh’s Flight
Solo flight across
Atlantic=$25,000 prize
I. Radio Revolution
1. Radio had been invented in the
1890s and used during WWI
2. 1920, KDKA in Pittsburg carried
the first public broadcast
3. Broadcasts grew exponentially
4. National radio networks emerged:
NBC & CBS
A 1920s Crosley
Harko radio
Electrical Conveniences
5. Impact of radio on American culture
a. Employed thousands
b. Entertained millions during their
leisure time
c. Created nationally a more closely-
knit culture
d. Advertisers used radio extensively
e. Sports events were more profitable
f. Politicians campaigned on the radio
g. Newscasts brought news to millions
h. Classical music on the radio
enhanced American culture
Changing ways of life section 1
Urban differencesRural vs.
Hollywood’s Film Fantasies
Movies become a way to
escape
First talkie “The Jazz singer
George Gershwin famous
composer.
First
animated
cartoon
J. Movies
1. Emergence of the movie industry
a. 1890s, peep-show penny arcades
b. 1903, Great Train Robbery
was the 1st real moving picture
Justus D. Barnes
fires point blank
at the audience
c. First full-length feature was D. W.
Griffith’s Birth of a Nation (1915)
that glorified the Ku Klux Klan
d. Movies got a boost from anti-
German propaganda during WWI
e. Hollywood became the movie
capital of the world
 Silent movies until 1927
f. The Jazz Singer became the first
“talkie” in 1927
Al Jolson, a
Jewish
entertainer,
donned blackface
while doing a
minstrel show
2. Impact of Movies in America
a. Eclipsed all other new forms of
amusement (radio, music, theater)
b. Employed 325,000 people in 1930
c. Some actors and actresses became
more popular than America’s
political leaders
d. Standardized American culture
e. Provided education through
newsreels and travelogues
f. Tabloids and cheap movie
magazines emerged
America Chases “new” Heroes
(What makes a person a hero?)
Babe Ruth
Jim Thorpe
“Lucky Lindy:
Charles Lindberg
Dynamic Decade
1. Reduction of work hours
2. Welfare capitalism
a. Some owners believed that
if workers are taken care of,
labor unions or strikes would
no longer be needed
-- Union membership declined
b. Unions could not compete
with industrial prosperity and
wages did not increase
significantly
IV. Social life and culture
A. 1920, a majority of Americans now
lived in urban areas
B. Sexual revolution
1. Freudian psychology seemed to
promote sexual activity
2. Sexual promiscuity, drinking, and
erotic dancing were popular among
many in the younger generation
-- The flapper expressed the new
freedom of women
The Flapper
Young Women Change the Rules
The Flapper
new fashions, attitudes
silk stockings, pumps,
make up, dresses above the
knees
smoking drinking dating,
dancing the Charleston
Wanted Equality
Double
Standard!
Is it still around
today?
1920’s bathing suite ad.
Flappers
City is the place to “go
to” “ Culture and
excitement
jobs, movies,
theater, vaudeville houses
cities tolerated
drinking, gambling and
casual dating 
Shocking behavior in small
towns 
4. Margaret Sanger: birth control
a. Her pamphlets violated the
Comstock Laws of the 1870s
b. 1916, she established the nation’s
first family planning clinic
c. Founded the American Birth
Control League
in 1921
5. Women continued to organize
a. Alice Paul’s National Women’s
Party began to demand an
Equal Rights Amendment
-- It finally passed in 1972 but
failed to get ¾ ratification by
the states in the early 1980s
Alice Paul’s amendment was first
introduced in 1923
b. League of Women Voters, 1920
c. Divorce laws were liberalized in
many states
d. Many women stayed in the work
force after WWI
Women Shed Old Roles at
home and at work
New work Opportunities
teaching, clerical work
assembly line,
Discrimination in work place
established
Changing Family
lower birth rate
simplified
housework
marriage was
for love
juggling family
and work
Langston Hughes best known poet
C. Jazz
1. The term “jazz” became popular after
WWI
2. Pre-WWI development of jazz
a. African-influenced slave spirituals
grew into jubilees and the blues in
the rural South
b. Black folk music contained a
common body of sound
c. Ragtime works of the 1890s are
considered by some as the first
“jazz” (e.g. Scott Joplin)
d. Blues developed simultaneously
with ragtime
Harlem Renaissance
1. Development
a. Harlem, a black enclave in
Manhattan, grew rapidly due to
WWI
b. Significance: Harlem produced a
wealth of African American
poetry, literature, art, and music
expressing the pain, sorrow, and
discrimination blacks felt at this
time
Harlem Renaissance
2. Poets and writers: Langston Hughes,
Claude McKay, Countee Cullen,
Zora Neal Hurston.
3. Duke Ellington and the Cotton Club
-- Pianist, band leader,
composer/arranger who formed one
of the most famous
bands in jazz history
4. Marcus Garvey
a. Leader of the United Negro
Improvement Association
(UNIA)
“Back to Africa Movement”: promoted
the resettlement of U.S. blacks to Africa
Advocated black racial pride and
separatism from whites rather than
integration
b. His views later became the basis
for the Nation of Islam in the
1960s
African-American Voices
NAACP: fight for equality
Marcus Garvey wanted a
separate society
E. The “Lost Generation”
1. After WWI, a new generation of
writers emerged
-- Their works conveyed
resentment of ideals betrayed by
society; criticized the
materialism of the 1920s
2. H. L. Mencken: American
Mercury magazine
-- Attacked traditional conservative
values
Writers of the 20’s
Sinclair Lewis (First Nobel Prize in literature)
and
F Scott Fitzgerald ( The Great Gatsby)
Many writers ripped on American culture as
materialistic and shallow. Formed a club in Paris
called the lost Generation
Ernest Hemingway best known American author
3. F. Scott Fitzgerald
a. This Side of Paradise (1920)
b. Great Gatsby (1925)
4. Theodore Dreiser: An American
Tragedy (1925)
5. Ernest Hemingway: Farewell to
Arms (1929)
6. Sinclair Lewis
a. Criticized midwestern life
b. Mainstreet (1920)
c. Babbitt (1922)
Louis Armstrong
Duke Ellington
Jazz performers and composers
3. New Orleans Dixieland Jazz
eventually spread to the North
a. Included group improvisation,
syncopation, instrumental solos,
and moderate to fast tempos
b. Louis Armstrong was perhaps
the first master improviser
c. Great Migration
northward during
WWI meant jazz
moved north as
well.
Schools and Mass Media
School Enrollments
high school graduation rates rise
College graduation rates rise
standard of living rise
News Coverage
Mass media spreads mass culture ( radio, magazines, and movies)
Radio comes of age
start of “soap operas”
World Series/baseballs popularity explodes
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LOAPUSH CH 31

  • 1. Unit 12.1Unit 12.1 American Society in theAmerican Society in the 1920s1920s
  • 2. Labor Unrest Boston police Strike Calvin Coolidge Steel Mill strike Coal Miners Strike Labor Movement loses Appeal accuse some one of being a communist
  • 3. A disillusioned America turned away from idealism after World War I and toward social conservatism, a new mass-consumption economy, and exciting new forms of popular culture that undermined many traditional values. 1920s Theme
  • 4. Intro: Political philosophies A. radical B. conservative C. reactionary D. liberal/progressive Radical (communists, anarchists) Progressive/ Liberal Conservative Reactionary
  • 5. Americans Struggle with Postwar Issues Objectives Reaction to “communist” threat=red scare Cause and effect of Quota system conflict between labor and management Nativism and Isolationism
  • 6. I. “Americanism” in the 1920s Seeing Red A. “Red Scare” (1919-1920) 1. October 1917, Bolshevik Revolution in Russia resulted in fears that communism would spread to the U.S. ( 2. Strikes after WWI were seen as “radical” a. Result of inflation during WWI b. Many Americans thought large- scale labor strikes were the result of the spread of Bolshevism Billie Sunday fire and brimstone preacher
  • 7. Palmer Raids “Fighting Quaker” Criminal syndicalism laws
  • 8. Palmer Raids, 1919-1920 a. Anarchist bombings b. Attorney General A. Mitchell Palmer received $500,000 from Congress to crack down on “radicals” -- Several cities required teachers sign loyalty oaths c. 249 “radicals” were deported to Russia in November, 1919 -- The American Legion took the lead in going after “dangerous” foreigners
  • 9. Fear of “Communism” What is communism according to your book? This is a car bomb on Wall Street in New York City The blast killed 38 and seriously injured 143.The bombing was never solved, historians think it likely bombing was carried out by Galleanists (Italian anarchists). The attack was related to postwar social unrest, labor struggles and anti-capitalist agitation in the United States. The previous year 38 “mail” bombs were sent and eight other large bombs were detonated through out the U.S.
  • 10. d. January 2, 1919, 5,000 suspected communists were arrested in 33 cities -- 550 Russians were deported; many were U.S. citizens e. Most Americans condoned Palmer’s actions f. “Red Scare” ended in summer of 1920 g. Conservatives used the scare to break fledgling unions -- AFL lost 25% of its members
  • 11.
  • 12.
  • 15. B. Sacco and Vanzetti case 1. Two Italian-atheist-anarchist-draft dodgers were convicted of murder in 1921 Bartolomeo Vanzetti and Niccolo Sacco
  • 16. 2. The jury and judge appeared to have nativist prejudices against the two men although the evidence was not conclusive 3. Sacco and Vanzetti were executed in 1927 -- The case attracted world attention
  • 17. Is this the Emblem? August 11, 1927
  • 18.
  • 20. The Ku Klux Klan marches down Pennsylvania Avenue in 1925
  • 21. C. Ku Klux Klan 1. Resurgence began in the South but spread into the Southwest and Midwest (Illinois, Ohio, Indiana) a. Total membership eventually reached 5 million b. Resurgence inspired by D.W. Griffith’s movie, Birth of a Nation (1915)
  • 22. 2. The KKK was strongly nativist (like the “Know-Nothings” of the 1850s” a. Opposed immigration, Catholics, Jews, communists, and blacks, as well as bootleggers, gamblers, adulterers, and birth control advocates b. Extreme pro-WASP values 3. Demise of the KKK a. KKK leader in Indiana was arrested for murder in 1925 of a woman he kidnapped and sexually abused b. Federal gov’t investigated Klan embezzlement activities
  • 23. D. Nativism in the 1920s  Historical Review a. “Know-Nothings” in 1850s b. Chinese Exclusion Act, 1882 c. APA in 1880s & 1890s d. “Gentleman’s Agreement”, 1908 e. World War I f. KKK in the 1910s and 1920s
  • 24. Limiting Immigration Quota system favored old immigrants Stemming the Foreign Tide
  • 25. 1. Many in America, especially rural areas, believed immigration was eroding traditional American values 2. 1921 Immigration Act a. 350,000 per year; no more than 3% of a specific ethnic group already in the U.S. b. Based on 1910 census: aimed at eastern and southern Europeans
  • 26. 3. 1924 National Origins Act a. 152,000 per year; no more than 2% of an ethnic group already in U.S. b. Based on 1890 census: eastern and southern European immigration was reduced dramatically c. Asians were banned completely d. Canadians and Hispanics exempted 4. 1929 immigration act cut immigration in half a. By 1931, more foreigners left than arrived b. Congress ended the quota system in 1965
  • 27. Foreign Born Immigrant Population in the U.S., 1900-2007
  • 28. Per Capita Consumption of Alcoholic Beverages (Gallons of Pure Alcohol) 1910-1929. created a nation of “lawbreakers” Prohibition Experiment 1920 Supporters from rural south and West; fundamentalist protestants Volstead act created agency to enforce law underfunded understaffed
  • 30. 2. Problems with enforcement a. Approximately half of Americans were opposed to prohibition b. Lack of enforcement officials c. Alcohol could be sold by doctors’ prescription d. Alcohol was necessary for industrial uses e. Home-made alcohol was rampant
  • 31. F. Prohibition 1. One of last Progressive reforms (18th Amendment) a. Supported heavily by churches and women, the South and Midwest b. The Volstead Act of 1920 enforced the 18th Amendment c. Prohibition was opposed in the larger eastern cities with “wet” immigrants
  • 32. 3. Results a. Rise of organized crime:  Huge profits from bootlegging  Al Capone was the most powerful gangster of the 1920s  Increased gang violence  Bribery at all gov’t levels was rampant  Organized crime spread to prostitution, gambling, and narcotics
  • 33. Rise of Organized Crime Golden age of Gangsterism Al Capone # 1 gives rise to F.B.I.
  • 34. b. Rise of speakeasies  Middle-class havens for drinking Women were welcome (compared to saloons) c. Saloons disappeared, cutting off immigrant access to alcohol d. Americans became used to casually breaking law 4. Prohibition was repealed in 1933 with the 21st Amendment
  • 35. Absolute Alcohol Consumption per Capita, U.S. 1900-1995
  • 36. Per Capita Consumption of Alcoholic Beverages (Gallons of Pure Alcohol) 1910-1929
  • 37. Science and Religion Clash Fundamentalism (Billy Sunday revival preaching, and radio) vs. Darwinism
  • 38. Scopes Trial (“Monkey Trial”): 1925, Tennessee 1. Fundamentalists challenged Darwinism 2. John Scopes was indicted for teaching evolution a. A Tennessee law barred the teaching of evolution b. The American Civil Liberties Union challenged the law c. The case attracted national attention
  • 39.
  • 40. 3. Clarence Darrow defended Scopes 4. William Jennings Bryan led the prosecution Clarence Darrow and William Jennings Bryan
  • 41.
  • 42.
  • 43. America’s mass-consumption economy A. Glorification of business in the ‘20s 1. Bruce Barton: The Man Nobody Knows (1926) a. Called Jesus the first modern businessman 2. Calvin Coolidge: “The man who builds a factory builds a temple; The man who works there worships there.”
  • 45. B. Booming U.S. Economy 1. U.S. became world’s largest creditor nation after WWI a. A brief post-war recession (1920- 1921) preceded a massive economic expansion b. Andrew Mellon’s “trickle down” tax policies favored the rapid expansion of capital investment c. Buying on credit: “buy now, pay later”
  • 46.
  • 47. C. Continued consolidation of trusts 1. By 1929, the top 200 corporations held ½ of the country’s wealth 2. Chain stores became common (e.g. Woolworth, Sears & Roebuck) A cover of a pamphlet commemorating Woolworth’s 50- year anniversary
  • 48. Installment Plan was not just for Automobiles. Superficial Prosperity Chain stores five and dimes Woolworths Great Quantity of Goods
  • 49. 2. 70% rise in industrial productivity 3. Wages at an all-time high 4. Electric power increased 19-fold between 1912 & 1929 5. New technology: electric motor, assembly line 6. New industries: light metals, synthetics, movies, radio, automobile 7. Construction industry (e.g. skyscrapers) 8. Medical breakthroughs resulted in increased life expectancies
  • 52. Tunney Dempsey fight Sept. 22, 1927 fight 150,000 spectators and over 50 million listened on the radio Up
  • 53. F. Scientific Management: Frederick W. Taylor 1. Developed the assembly line to increase productivity and profits 2. The Principles of Scientific Management (1911) was influential in the mass production movement a. Henry Ford and other auto makers were the first to adopt Taylor’s practices b. Workers hated Taylorism
  • 54.
  • 55. Putting America on Rubber Tires 1. Detroit emerged as the automobile capital of the world 2. Ford realized workers were also consumers a. In 1914, he raised wages from $2 to $5 if workers adopted “thrifty habits” b. Ford paid good benefits, hired handicapped workers, convicts and immigrants
  • 57. c. Ford was called a “traitor to his class” by some wealthy Americans due to his generosity toward the working class 3. Ford’s assembly line produced a car in 1.5 hours compared to 14 hours for his pre- assembly line methods a. One car every 10 seconds! A 1913 assembly line in Ford’s Detroit factory
  • 58. b. The Model T became the staple car in America for many years -- By 1930 Americans owned 30 million cars, 2/3 of which were Model Ts 1913 Model T
  • 59. Final Assembly of Model Ts
  • 60. 4.Ford’s anti-Semitism became controversial in the 1920s and 1930s This book contained a series of anti-Semitic articles from Ford’s company newspaper
  • 61. Advent of Gasoline Age a. Replaced the steel industry as king of American industry b. Supporting industries: rubber, glass, fabrics, gas stations, garages, highway construction c. U.S. standard of living improved  Increased leisure time of Americans spent on the road  Suburbs emerged increasing home ownership d. Railroad industry decimated by cars, buses and trucks
  • 63. E. Advertising emerged as a new industry 1. Manufacturers tapped mass markets for their goods -- Advertisers were largely white college-educated men 2. Magazines, newspapers, radio 3. Sports became big business a. Babe Ruth and Jack Dempsey became famous through the “image making” of advertising
  • 64. Humans Develop Wings 1. 1903, Wright Brothers flew the first flight (12 seconds) at Kitty Hawk, NC 2. Airplanes were later used in WWI 3. In the 1920s passenger lines emerged
  • 65. 4. Charles Lindbergh flew the first solo flight across the Atlantic in 1927
  • 66. -- Amelia Earhart furthered the cause of women’s liberation by repeating Lindbergh’s feat in 1932.
  • 67. 5. Impact of the airplane a.Civilization became more closely linked b.Railroads received another setback c.Airplanes used in WWI on cities
  • 69. Lindbergh’s Flight Solo flight across Atlantic=$25,000 prize
  • 70.
  • 71. I. Radio Revolution 1. Radio had been invented in the 1890s and used during WWI 2. 1920, KDKA in Pittsburg carried the first public broadcast 3. Broadcasts grew exponentially 4. National radio networks emerged: NBC & CBS A 1920s Crosley Harko radio
  • 73. 5. Impact of radio on American culture a. Employed thousands b. Entertained millions during their leisure time c. Created nationally a more closely- knit culture d. Advertisers used radio extensively e. Sports events were more profitable f. Politicians campaigned on the radio g. Newscasts brought news to millions h. Classical music on the radio enhanced American culture
  • 74.
  • 75.
  • 76. Changing ways of life section 1 Urban differencesRural vs.
  • 77. Hollywood’s Film Fantasies Movies become a way to escape First talkie “The Jazz singer George Gershwin famous composer. First animated cartoon
  • 78. J. Movies 1. Emergence of the movie industry a. 1890s, peep-show penny arcades b. 1903, Great Train Robbery was the 1st real moving picture Justus D. Barnes fires point blank at the audience
  • 79. c. First full-length feature was D. W. Griffith’s Birth of a Nation (1915) that glorified the Ku Klux Klan
  • 80. d. Movies got a boost from anti- German propaganda during WWI e. Hollywood became the movie capital of the world  Silent movies until 1927 f. The Jazz Singer became the first “talkie” in 1927
  • 81. Al Jolson, a Jewish entertainer, donned blackface while doing a minstrel show
  • 82. 2. Impact of Movies in America a. Eclipsed all other new forms of amusement (radio, music, theater) b. Employed 325,000 people in 1930 c. Some actors and actresses became more popular than America’s political leaders d. Standardized American culture e. Provided education through newsreels and travelogues f. Tabloids and cheap movie magazines emerged
  • 83. America Chases “new” Heroes (What makes a person a hero?) Babe Ruth Jim Thorpe “Lucky Lindy: Charles Lindberg
  • 84. Dynamic Decade 1. Reduction of work hours 2. Welfare capitalism a. Some owners believed that if workers are taken care of, labor unions or strikes would no longer be needed -- Union membership declined b. Unions could not compete with industrial prosperity and wages did not increase significantly
  • 85. IV. Social life and culture A. 1920, a majority of Americans now lived in urban areas B. Sexual revolution 1. Freudian psychology seemed to promote sexual activity 2. Sexual promiscuity, drinking, and erotic dancing were popular among many in the younger generation -- The flapper expressed the new freedom of women
  • 87. Young Women Change the Rules The Flapper new fashions, attitudes silk stockings, pumps, make up, dresses above the knees smoking drinking dating, dancing the Charleston Wanted Equality
  • 88. Double Standard! Is it still around today? 1920’s bathing suite ad.
  • 90. City is the place to “go to” “ Culture and excitement jobs, movies, theater, vaudeville houses cities tolerated drinking, gambling and casual dating  Shocking behavior in small towns 
  • 91. 4. Margaret Sanger: birth control a. Her pamphlets violated the Comstock Laws of the 1870s b. 1916, she established the nation’s first family planning clinic c. Founded the American Birth Control League in 1921
  • 92. 5. Women continued to organize a. Alice Paul’s National Women’s Party began to demand an Equal Rights Amendment -- It finally passed in 1972 but failed to get ¾ ratification by the states in the early 1980s
  • 93. Alice Paul’s amendment was first introduced in 1923
  • 94. b. League of Women Voters, 1920 c. Divorce laws were liberalized in many states d. Many women stayed in the work force after WWI
  • 95. Women Shed Old Roles at home and at work New work Opportunities teaching, clerical work assembly line, Discrimination in work place established Changing Family lower birth rate simplified housework marriage was for love juggling family and work
  • 96. Langston Hughes best known poet
  • 97. C. Jazz 1. The term “jazz” became popular after WWI 2. Pre-WWI development of jazz a. African-influenced slave spirituals grew into jubilees and the blues in the rural South b. Black folk music contained a common body of sound c. Ragtime works of the 1890s are considered by some as the first “jazz” (e.g. Scott Joplin) d. Blues developed simultaneously with ragtime
  • 98. Harlem Renaissance 1. Development a. Harlem, a black enclave in Manhattan, grew rapidly due to WWI b. Significance: Harlem produced a wealth of African American poetry, literature, art, and music expressing the pain, sorrow, and discrimination blacks felt at this time
  • 100. 2. Poets and writers: Langston Hughes, Claude McKay, Countee Cullen, Zora Neal Hurston. 3. Duke Ellington and the Cotton Club -- Pianist, band leader, composer/arranger who formed one of the most famous bands in jazz history
  • 101. 4. Marcus Garvey a. Leader of the United Negro Improvement Association (UNIA) “Back to Africa Movement”: promoted the resettlement of U.S. blacks to Africa Advocated black racial pride and separatism from whites rather than integration b. His views later became the basis for the Nation of Islam in the 1960s
  • 102. African-American Voices NAACP: fight for equality Marcus Garvey wanted a separate society
  • 103. E. The “Lost Generation” 1. After WWI, a new generation of writers emerged -- Their works conveyed resentment of ideals betrayed by society; criticized the materialism of the 1920s 2. H. L. Mencken: American Mercury magazine -- Attacked traditional conservative values
  • 104. Writers of the 20’s Sinclair Lewis (First Nobel Prize in literature) and F Scott Fitzgerald ( The Great Gatsby) Many writers ripped on American culture as materialistic and shallow. Formed a club in Paris called the lost Generation Ernest Hemingway best known American author
  • 105. 3. F. Scott Fitzgerald a. This Side of Paradise (1920) b. Great Gatsby (1925) 4. Theodore Dreiser: An American Tragedy (1925) 5. Ernest Hemingway: Farewell to Arms (1929) 6. Sinclair Lewis a. Criticized midwestern life b. Mainstreet (1920) c. Babbitt (1922)
  • 106. Louis Armstrong Duke Ellington Jazz performers and composers
  • 107.
  • 108. 3. New Orleans Dixieland Jazz eventually spread to the North a. Included group improvisation, syncopation, instrumental solos, and moderate to fast tempos b. Louis Armstrong was perhaps the first master improviser c. Great Migration northward during WWI meant jazz moved north as well.
  • 109. Schools and Mass Media School Enrollments high school graduation rates rise College graduation rates rise standard of living rise News Coverage Mass media spreads mass culture ( radio, magazines, and movies) Radio comes of age start of “soap operas” World Series/baseballs popularity explodes

Notas do Editor

  1. “Put Them Out and Keep Them Out” by Morgan in the Philadelphia Inquirer, 1919 public domain
  2. Courtesy of Michigan State University Library, Special Collections Division From The Daily Worker, Fred Ellis cartoonist
  3. Courtesy of Michigan State University Library, Special Collections Division From The Daily Worker, Fred Ellis cartoonist
  4. Library of Congress
  5. Wikipedia Commons
  6. U.S. Census Bureau
  7. Courtesy of Economic History Association http://www.eh.net/encyclopedia/miron.prohibition.alcohol.php
  8. Courtesy of Albany.edu
  9. New York Times
  10. Wikipedia Commons
  11. The King’s Business, 1925
  12. Library of Congress
  13. Wikipedia Commons
  14. Courtesy TheHenryFord.com
  15. Library of Congress
  16. Library of Congress
  17. Library of Congress
  18. Photo courtesy of Albert L. Bresnik
  19. Wikipedia Commons
  20. Wikipedia Commons Mary (May McAvoy) and Jack, preparing for dress rehearsal: the first blackface scene
  21. Wikipedia Commons
  22. Wikipedia Commons
  23. public domain