Roe Chlala, Executive Event Consultant of Festivities Events. Presentation from The Luxury Marketing Council of Connecticut-Hudson Valley's event at Tiffany & Co. at The Westchester from June 9, 2015.
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Roe Chlala - Festivities
1. Since 1984, the sister brother team of Rosinne Chlala and Bill
Kaliff have made the art of entertaining their passion.
Love of Craft, a passion for the creation of delicious foods,
Love of Hospitality, the care of the guest experience, and love
of community, the creation of The Festivities Foundation
supporting safe and healthy homes are the cornerstones of
the dedication to excellence that is Festivities
2. A Vision Becomes Reality
Our responsibility is to tell our bride and groom’s unique story
In design, food and feel.
Unique Style starts with a vision- telling the story
The biggest dilemma today is that brides today ha
SO MANY CHOICES
Urban to rural, boho to glam.. It can be all you.. Just not at the same time
FESTIVITIES
love of craft, love of hospitality, love of community
3. A Wedding Venue is more than a zip code.
It is a world filled with love, fun, laughter, and memories.
Finding the right door is one of the first steps in the wedding planning
process.
Festivities
Location Location Location
4. Finding your unique style
40% of couples are in search of an unusual location.
Historic buildings/ mansions/ sites made up 14% of selections
Up from 12% in 2009
Barns/Farms made up 6% of selections
Up from 3% in 2009
Banquet Halls (22%), Country Clubs (11%) and Hotels (11%)
are still popular
FESTIVITIES
love of craft, love of hospitality, love of community
9. Today Couples want their guests not only to have a
good time but to be entertained.
30% of Couples now add one or two “entertainment”
pieces to their plan.
Food as Entertainment – creating food experiences
throughout the night as part of the entertainment
Festivities
THE PLAN
What do we want our celebration to look like and what role does food and drink play?
11. Branding the event with a signature cocktail created
by the bride and groom
Cocktails marrying kitchen and bar – herbs, infusions
Craft Beers / local beers
Festivities
Trending: Where’s the Bar
24. Referral Business – both connectors in the community
venue, and vendor partners
Traditional Advertising – Web Based
Wedding Wire, The Knot including the all important review
Monthly newsletter with wedding news, trends
• Social Media including video
• Understanding mobile
Festivities
Our Ideal Client
finding her and helping her find us