Just over a month ago, we asked readers of our blog to tell us about the content they’d like to see more of from LinkedIn Marketing Solutions in 2017. Thank you to everyone who took our quick survey telling us about the subjects you want us to cover – and how you would like us to cover them. You’ve given us a great basis for planning our blog strategy for this year. Now it’s over to us to make sure we hold up our end of the bargain – and give you the content you’ve asked for.

1. Tell us what you want,
what you really really want in 2017
What would you like to see more of next year?
1
What format of content would you like to see more of next year?
2
What is your most important marketing priority for 2017?
3
Has your company advertised or is your company
planning to advertise on LinkedIn in 2017?
4
What tactics below are you using within your marketing strategy?
5
Would you recommend the LinkedIn Marketing Solutions Blog
to colleagues?
6
42%42%
MAYBE, NOT SURE
Content marketing
77%
Paid social media advertising
44%
Influencer marketing
33%
Account based marketing
31%
Data-driven marketing
31%
A/B testing
30%
How-to-guides
Latest industry
news
LinkedIn Marketing Solutions
product information
17%
Thought leadership
posts
Customer stories
35%
Infographics
20%
eBooks
19%
SlideShare
decks
13%
Videos
13%
Webcasts
40%
Generating
leads
7%
Working more
effectively
with sales
24%
Driving
awareness
19%
Measuring content
effectively
10%
Improving
ROI
NO YES 45%13%
42%
14%
12%
10%
4out of 5say yes