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TECH Connect 2017 - Marketing ROI Workshop session by Kelly Kyer, Global Director Technology Vertical, LinkedIn Marketing Solutions

Harsh Vardhan G
Executive Vice President –
Marketing & Partnerships,
Ramco Systems
Marketing ROI WORKSHOP:
GETTING BETTER AT MEASURING IMPACT
Neha Nandakumar
Head - Enterprise
Client Solutions,India
LinkedIn
Sugam Agarwal
Lead Insights, India
Marketing Solutions
LinkedIn
Kelly Kyer
Global Director
Technology Vertical,
LinkedIn
#inTC17

AGENDA
Marketing ROI: Getting Better At Measuring Impact
Kelly Kyer Welcome Remarks & Context Setting
Harsh Vardhan G The Why & How Of Sales & Marketing Alignment
Neha Nandakumar Revisiting the Marketing Funnel
Sugam Agarwal Strategies & Tactics To Improve Your Marketing ROI On LinkedIn
Kelly Kyer Q&A With Presenters

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Welcome Remarks and Context Setting

1. Harsh Vardhan G Executive Vice President – Marketing & Partnerships, Ramco Systems Marketing ROI WORKSHOP: GETTING BETTER AT MEASURING IMPACT Neha Nandakumar Head - Enterprise Client Solutions,India LinkedIn Sugam Agarwal Lead Insights, India Marketing Solutions LinkedIn Kelly Kyer Global Director Technology Vertical, LinkedIn #inTC17

2. AGENDA Marketing ROI: Getting Better At Measuring Impact Kelly Kyer Welcome Remarks & Context Setting Harsh Vardhan G The Why & How Of Sales & Marketing Alignment Neha Nandakumar Revisiting the Marketing Funnel Sugam Agarwal Strategies & Tactics To Improve Your Marketing ROI On LinkedIn Kelly Kyer Q&A With Presenters