Interested in fueling even better results with marketing on LinkedIn? Here’s your chance to hear firsthand how the LinkedIn marketing team achieves success. I’ll share our secrets and best practices that you can implement immediately.
Enhance your marketing as you learn how we harness the power of LinkedIn to:
-Build awareness and shift perception among the right target audiences
-Demonstrate thought leadership
-Nurture prospects with content until they are ready to buy
-Drive more qualified leads faster than ever before
2. #LinkedInMktg
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How to Engage with Us
§ Got a question? Submit it in the Webex Q&A box
§ Recorded? Of course!
§ Feedback? Survey will be available at the end of the
Webinar
§ Follow us:
§ Twitter: @LinkedInMktg
§ LinkedIn www.linkedin.com/company/linkedin-marketing-solutions
8. #LinkedInMktg
Peers
1MM+ posts/wk in Groups
130k/wk Member Posts
News
2MM+ Publishers
LinkedIn Pulse
Brands
7MM+ Company Pages
Company Updates
18MM+ Slideshares
Elevate
Education
270k+ Lynda videos
Professional Publishing Platform
Thought Leaders
500+ Influencers
10. #LinkedInMktg
10Pieces of content
are consumed before
a purchasing decision
is made
90%Before customers
reach out directly
It’s a challenging world
Source: Forrester, “Accelerating Revenue in a Changed Economy”
Source: Zero Moment of Truth Study, Google
12. #LinkedInMktg
Onsite Display
Network Display
Sponsored Updates
Sponsored InMail
Lead Accelerator
Full-funnel analytics
& reporting
products that impact
every stage of your
funnel and get results
The only full-funnel professional platform
17. #LinkedInMktg
• Target LinkedIn members with accuracy to drive
brand objectives
• Engage your audience in a high quality
professional context
• Deploy a variety of formats
Reach and engage more than 380M professionals
LinkedIn Onsite Display
18. #LinkedInMktg
• Target professionals with accuracy and scale
across the web
• Reach your audience with frequency
• Engage prospects on LinkedIn and beyond
• Measure the impact of your programs
Reach the right professionals wherever they travel
LinkedIn Network Display
30. #LinkedInMktg
Sponsored Updates best practices
3
• Visual is the new headline
• Keep it short & sweet
• Snackable stats work wonders
• Variety is the spice of life
39. #LinkedInMktg
DISPLAY AD
• Convert the 95% of web visitors who don’t
provide email
• Engage the 80% of known prospects who
don’t open email
• Evaluate the impact of your nurture programs
Deliver more high quality leads to your sales teams by engaging
prospects anywhere online with relevant ads and content
LinkedIn Lead Accelerator
39
John Smith
DISPLAY
AD #1
SU #1
#1
42. #LinkedInMktg
What makes a good Display Ad?
Lead Accelerator
1,395 Impressions per Actions
Clear with the title of the webcast
and CTA clearly visible
1,620 Impressions per Actions
Bright, colourful, contrasting to
most online pages
43. #LinkedInMktg
What makes a good Display Ad?
Lead Accelerator
13,126 Impressions per Actions 7,521 Impressions per Actions
Red version wins. Why? It is brighter and the image looks clearer
45. #LinkedInMktg
Sponsored InMail is a great way to expand the
reach of your campaigns
• Campaign:
o FinanceConnect Live Streaming Event – May 2015
o Traditional email was not driving sufficient registration
• Solution: Sponsored InMail to new prospects not in our email database
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Drive more leads and get the attention of your highest-value audiences
on LinkedIn with targeted messages delivered right to their inboxes
LinkedIn Sponsored InMail