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Rob Humphrey
Key Account Manager
LinkedIn
Understanding the
Prospective Student
Mindset
LinkedIn is the
platform for aspiration
Most Engaged Schools
Student Connections
Chicago Booth
Harvard Extension School
The Wharton School
Northcentral University
University of the People
NYU Stern
USC Marshall
University of Michigan Ross School
UT Austin Red McCombs Business School
Boston University Questrom School
1
2
3
4
5
6
7
8
9
10
Most Engaged Schools
Student Activity
MIT Sloan
Harvard Business School
Berkeley Haas
Wharton
Columbia Business School
Northwestern Kellogg
Chicago Booth
Duke Fuqua
UNC Kenan-Flagler
NYU Stern
1
2
3
4
5
6
7
8
9
10
Top content types
students engage with
Career Advancement
Finance & Economy
Business Management
Law
Graduate Schools & Students
Renewable Energy
Entrepreneurship
Women in Business
Interviewing
Storytelling
1
2
3
4
5
6
7
8
9
10
Prospective students engage too

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Understanding the Prospective Student Mindset

  • 1. Rob Humphrey Key Account Manager LinkedIn Understanding the Prospective Student Mindset
  • 2. LinkedIn is the platform for aspiration
  • 3. Most Engaged Schools Student Connections Chicago Booth Harvard Extension School The Wharton School Northcentral University University of the People NYU Stern USC Marshall University of Michigan Ross School UT Austin Red McCombs Business School Boston University Questrom School 1 2 3 4 5 6 7 8 9 10
  • 4. Most Engaged Schools Student Activity MIT Sloan Harvard Business School Berkeley Haas Wharton Columbia Business School Northwestern Kellogg Chicago Booth Duke Fuqua UNC Kenan-Flagler NYU Stern 1 2 3 4 5 6 7 8 9 10
  • 5. Top content types students engage with Career Advancement Finance & Economy Business Management Law Graduate Schools & Students Renewable Energy Entrepreneurship Women in Business Interviewing Storytelling 1 2 3 4 5 6 7 8 9 10