3. Our mission is to develop scalable
and impactful tools and solutions to
help share data driven insights with
our sales team and external LI
partners
4. Content Marketing Score (CMS)
Measure of your brand’s
influence via your audience
engagement with your content
with:
–Groups
–Company updates
–Sponsored updates
–Influencer/long form posts
–Employee posts
Content Marketing Score Recommendations
Measure your brand’s content marketing impact on the LI platform
Recommendations about how to
improve CMS via:
–Reach (unique members)
–Frequency (status updates per
month)
–Engagement (unique engaged
rate)
Benchmarking
Benchmarking compared to your
peers and best-in-class and
trending over time
Breakdown of which sources of
content drive your Content
Marketing Score
5. Trending content
Select an audience,
region or category and
identify what topics are
being engaged with the
most
Select a Company
Industry or Region and
identify what are the
top pieces of content
with the most
engagement
Select a topic or
category and profile
the audience that
engages with it
Select a Company and
compare it’s
performance against all
other players in the
industry
Track professional content consumption on LI to guide your content marketing strategy
Topic Trends UpdateAudience Companies
6. Influencer Publishing
Understand the quality of
Influencers, members, and their
posts.
Answer key questions:
• Who are the top Influencers?
• Which Influencers are under-
performing?
• Are there members who can be
tapped as an Influencer?
Qualify (Authors) Activate (Employees)
Measure the quality of your long-form content on LinkedIn
Understand the power of employee
posts.
Answer key questions:
• Which employees are posting?
• What are the top posts from my
employees?
• What are they posting about?
Advise (Companies)
Understand what companies are
leveraging the publishing platform.
Answer key questions:
• Who are the top companies?
• How many members are posting
content?
• How does my company stack up
against industry peers?
7. %
Of the most successful content
marketers are actively posting long
form content
